Head
AL AHLI GROUP
Total years of experience :35 years, 7 Months
! Leading the Gold’s Gym brand across UAE, developing a customer centric strategy in a turnaround
situa7on across 3 markets.
! Building the 3 year strategic and financial plan - communica7ng and implemen7ng across all
func7onal departments.
! Advising the Group on mergers and acquisi7ons in the sector - leading the commercial due
diligence on a US$330 mil transac7on.
! Establishing new repor7ng suite and KPIS from Board to customer facing front line.
! Crea7ng and monitoring rolling cash and working capital plans under a stressed posi7on.
! Reducing head office costs by 20% - re-engineering opera7ng structure.
! Significant improvement in process and internal controls increased revenues by 30% within 8
months.
R OLES AND RESPONSIBILITIES
! Managing the opera7ng business performance of the Fitness First Asia territory in 6 markets.
Leading and developing 6 Country Managing Directors and Regional Sales Director.
! Responsible for delivering revenue target of £142mil, and EBITDA of £30mil.
! Project sponsor for a full brand transforma7on programme across Asia with a spend of £24mil.
! Successful implementa7on of full opera7ng system across 6 markets, leading the design and
execu7on of a mul7 country business change project.
! Designing and implemen7ng MIS repor7ng suite with Monthly Business Review Cycle - repor7ng to
Shareholders and Group Execu7ve.
! Cascading the company’s “Game Plan” from Board Room to the front line, developing a mobile
applica7on for internal use across the business.
! Implementa7on of Balanced Scorecard to create full alignment with appropriate reward and
recogni7on .
! Heading the PMO func7on to introduce a Project Management Framework across the business
bringing robust disciplines to mul7ple projects.
! Working alongside the HR Director to create and review HR metrics dashboards to underpin people
capability and resource to deliver targets.
2012 -2015
FITNESS FIRST
ASIA
Chief Opera7ng
Officer
! Leading the Financial Management and Control of 6 Asian Countries
Support 2 rounds of fund raising securing £40m and later £70m of working capital.
! Management of treasury func7on with regard to inves7ng £40 million from share issue proceeds,
cash flow forecas7ng.
! Financial consolida7on of 70 business units with parent company accounts.
! Review and analysis of monthly management accounts for UK opera7ons, oversee 8 recruitment,
training and development of 8 management accountants.
! Liaising with Group auditor. Overseeing implementa7on of new accoun7ng sorware system -
SAGE.
! VAT Compliance for the Group. Nego7a7ons with Customs & Excise over par7al exemp7on,
implementa7on of membership voucher scheme genera7ng £30k per month
! Budgetary and cash flow control
! Managing own porvolio of clients with a billing target of £85k
! Managing High Net Worth clients to include Stock Broking, Agricultural Estates, Private Hospitals
! Responsible for billing, work in progress monitoring, debtors lock-up
! Control audit team from 2 - 5 staff
! Report to Partner levels both locally and na7on-wide
! Member of the firm’s “Communica7on Task Force”
courses: CMPC) ! Audi7ng member firms of The Securi7es & Futures Authority training course ! Aiended IHRSA Business School Barcelona EDUCATION AND MEMBERSHIP FCCA Sep
courses: CMPC) ! Audi7ng member firms of The Securi7es & Futures Authority training course ! Aiended IHRSA Business School Barcelona EDUCATION AND MEMBERSHIP FCCA Sep
courses: CMPC) ! Audi7ng member firms of The Securi7es & Futures Authority training course ! Aiended IHRSA Business School Barcelona EDUCATION AND MEMBERSHIP FCCA Sep