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Deeraj Rao, Social Media Manager

Deeraj Rao

Social Media Manager·Linkviva LLC

United Arab Emirates

Diploma, Digital Marketing and Brand Communications

Work experience

Total years of experience: 11 years, 10 months

Social Media Manager

December 2024 - Present

Linkviva LLC

Dubai, United Arab Emirates

December 2024 - Present

• Led social media strategy for the Liwa International Festival and Kayan Wellness Festival (Abu Dhabi) reporting
to the Department of Culture and Tourism Abu Dhabi.
• Managed a 23-person agency team for each of the events.
• Overseeing content creation and execution across multiple platforms(Instagram, Tik Tok, Facebool, Youtube and
Snapchat)
• Liwa-Achieved 24% Instagram follower growth from 58k to 72k in just 3 weeks through organic strategies.
• Increased profile visits by 517% and achieved 98% non-follower reach for the 2025 festival edition.
• Developed and executed data-driven campaigns on Instagram, X (Twitter), TikTok, YouTube, and Snapchat.
• Produced detailed performance reports to track ROI and optimize content strategies for future growth.
• Kayan Festival- 126% growth in followers for the social media pages
• 100+ posts strategize for social media pages of Kayan Festival
• 70% non followers reach on the Instagram account
• Direct reflection of marketing into the festival which saw about 20000+ footfall for 3 days each.
• 4000+ followers increase in just 1 month time on social media

Company industry:
Events Management

Business & Marketing Consultant

June 2024 - Present

Vitra AI LLC

Dubai, United Arab Emirates

June 2024 - Present

• Spearheaded the launch of Vitra AI LLC Dubai office, forging strategic partnerships with industry leaders such
as AWS and Mindware.
• Directed a $10M hybrid movie marketing project, overseeing demand generation strategy and execution.
• Revamped social media platforms for AMH Tours, Dubai, driving a significant boost in audience engagement
and brand visibility.
• Aided market entry for ConsciouSpace global LLC as a fractional co-founder and led key accounts in GCC region.

Company industry:
Software Development

Assistant General Manager

May 2021 - February 2022

ITW Consulting Pvt Ltd

Bengaluru, India

May 2021 - February 2022

• Managed sports marketing campaigns worth $6M, including high-profile partnerships for the IPL and ICC T20
World Cup, delivering impactful brand visibility.
• Boosted share of voice (SOV) by 15% through strategic media planning and influencer collaborations, engaging
key sports personalities and aligning campaigns with emerging consumer trends.
• Directed integrated campaigns for 15+ brands across sectors, including ad shoot production and innovative
sports collaborations, delivering a mix of brand visibility and social impact.
• Developed data-driven media strategies for ICC World Cup T20 and IPL 2021, optimizing media budgets and
placements while fostering strong relationships with OTT, television, and radio platforms to maximize reach.

Company industry:
Marketing

Senior Station Producer

February 2014 - September 2020

Red FM 93.5

Bengaluru, India

February 2014 - September 2020

• Led and managed the programming team, overseeing end-to-end strategy, planning, and execution of
operations.
• Produced award-winning prime-time shows and podcasts, contributing to a 30% increase in listenership.
• Executed successful campaigns for fortune 500 companies and other premium clients like Mercedes Benz,
generating $1M+ in revenue.
• Boosted digital engagement by 50% through innovative strategies, including launching marquee content
properties on social media.
• Conducted quality checks for pilots and pre-produced shows, recommending enhancements to meet industry
standards.

Company industry:
Media Production

QA Specialist

October 2011 - January 2014

Deluxe Entertainment Studios

Bengaluru, India

October 2011 - January 2014

• Acted as a client relationship manager and managed execution of client deliverables, collaborating with the
core team to meet quality and deadline expectations.
• Assigned tasks to the core team for designated clients, ensuring smooth communication and timely delivery of
daily project milestones.
• Mentored new QC specialists, providing performance feedback and collaborating with managers and team
leads to identify and implement preventive measures to maintain high standards.

Company industry:
Broadcast Media Production

Education

MICA

April 2021

April 2021

Diploma, Digital Marketing and Brand Communications

India

Bangalore University

November 2012

November 2012

Bachelor's degree, Business And Marketing

India

Skills

MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate