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Sophie Russell, Executive Assistant

Sophie Russell

Executive Assistant·Founder, Coach Hayward Ltd

United Arab Emirates

High school or equivalent, Beauty Therapy

Work experience

Total years of experience: 16 years, 3 months

Executive Assistant

December 2025 - Present

Founder, Coach Hayward Ltd

Dubai, United Arab Emirates

December 2025 - Present

• Streamline the founders schedule, managing client consultations, coaching sessions, business
meetings, improving calendar efficiency while avoiding any scheduling conflicts
• Enhance client and stakeholder communication by coordinating enquiries, partnership proposals,
and correspondence, ensuring timely responses and high satisfaction
• Produce and refine presentations, reports, client check in sheets and coaching materials,
supporting strategic decision-making and programme delivery
• Manage resource procurement, scheduling and operational support, maintaining organised
systems and ensuring all materials, venues and tools are prepared for meetings, workshops and
client sessions
• Assist with financial operations, including reconciling client payments and managing accounts on
Stripe to ensure accurate records and smooth transactions.
• Lead project coordination for business operations, programme launches and events, ensuring
deadlines are met and initiatives run smoothly
• Optimise client onboarding and engagement processes, resulting in seamless communication and
increased client retention
• Support marketing and social media initiatives, organising content and campaigns that strengthen
brand presence and client engagement
• Maintain confidential business and client information with discretion, streamlining administrative
processes and improving operational efficiency
• Coordinate all logistical aspects of business operations, including travel arrangements, meeting
setup, event planning and programme launch execution to ensure smooth and efficient
workflows
• Arrange and manage client meals, meetings, and activities, coordinating schedules, venues, and
logistics to ensure a seamless, professional and client-focused experience

Company industry:
Other Healthcare Services

Executive Assistant to Founder

December 2025 - January 2026

Coach Hayward Ltd

London, United Kingdom

December 2025 - January 2026

• Manage the founders complex schedule, coordinating client consultations, business meetings and external
engagements
• Act as primary point of contact for clients and stakeholders, ensuring professional and timely communication
• Prepare presentations, reports and executive materials to support business operations and decision making
• Coordinate business operations including travel, meetings, events and programme launches
• Maintain strict confidentiality of business and client information

Company industry:
Other Healthcare Services

Executive Assistant to Senior Management Team

June 2024 - December 2025

Thomas Miller & Co Ltd

City of London, Great Britain (UK)

June 2024 - December 2025

• Provided high-level Executive Assistant support to the Senior Management Team, including CEO, COO, CFO, CCO
• Managed extensive and complex diaries across multiple time zones
• Coordinated international travel, expenses and detailed executive itineraries
• Supported board and committee meetings, including agendas, minutes and action tracking
• Assisted with senior leadership projects, events and cross-functional initiatives

Company industry:
Insurance & TPA

Executive Assistant to CEO

April 2024 - December 2025

Universal Partners FX Ltd

London, United Kingdom

April 2024 - December 2025

• Acted as gatekeeper to the CEO with full responsibility for inbox and diary management
• Supported the CEO, Chairman and C-suite with senior-level executive administration
• Organised board, risk committee and senior management meetings, including agendas and minutes
• Managed complex international travel, visas and detailed itineraries
• Oversaw expenses, invoices, budgets, office operations and managed the team of admin assistants

Company industry:
Financial Services

Executive Assistant to the Director of Education

January 2018 - January 2022

Diocese of Brentwood,

London, United Kingdom

January 2018 - January 2022

• Supporting the team of 5 senior staff including the Director and Deputy Director of Education
• Office management for the Diocese
• Corresponding with external parties on behalf of the Director and Deputy Director
• Maintaining and updating essential school and governor records using office systems
• Dealing with incoming emails, letters and phone calls
• Typing confidential correspondence, reports and documents from dictation and preparing draft
• replies where appropriate
• Proofread reports, letters and presentations
• Diary management for the Director and other senior members of them team
• Coordination of meetings and events
• Assisting the Director and Deputy Director in preparation of materials for meetings
• Support the preparation and organisation for annual conferences run by the Education Department
• Managing travel, venue and on occasion accommodation arrangements

Company industry:
Training & Education Center

Executive Assistant to Director

January 2018 - January 2022

Diocese of Brentwood

London, United Kingdom

January 2018 - January 2022

• Provided Executive Assistant support to the Director and senior leadership team
• Managed diaries, correspondence and confidential documentation
• Coordinated meetings, events and annual conferences
• Maintained senior-level records, reports and communications
• Supported preparation of materials for leadership meetings

Company industry:
Vocational Education

Personal Assistant and Office Manager

December 2016 - January 2018

Safetex UK Ltd,

London, United Kingdom

December 2016 - January 2018

• Office manager for the office
• Diary Management for the founder and director
• Arranging meetings and lunches/dinners
• Maintaining office systems, including all office needs and filing
• Arranging travel, visas and accommodation and travelling with the director to take notes at
meetings and to provide general assistance
• Meeting and greeting visitors at all levels of seniority
• Dealing with incoming emails, letters and phone calls, often corresponding on behalf of the director
• Organising and attending meetings and ensuring the director is well prepared
• Liaising with clients, suppliers and other staff
• Support other members of the admin team and accountants
• Arranging for all invoices to be paid and managing expenses

Company industry:
Manufacturing

Personal Assistant Office Manager

December 2016 - January 2018

Safetex UK Ltd

London, United Kingdom

December 2016 - January 2018

Streamlined the Director’s schedule and travel, ensuring efficient time and task management

Oversaw office operations, systems and resources to maintain smooth daily workflows

Coordinated and documented meetings, liaising with clients, suppliers and internal teams

Managed communications, greeting visitors and handling emails and calls professionally

Supported finance and admin functions, including invoice processing and expense management

Company industry:
Manufacturing

Warehouse Operations Team

January 2016 - December 2016

Cult Beauty,

London, United Kingdom

January 2016 - December 2016

Cult Beauty is an international online beauty products retailer; I worked here part-time collating orders
and preparing for shipping. This role provided me with experience working in a team environment and
the importance of effective communication.

Company industry:
Retail & Wholesale

Receptionist and office administrator

January 2016 - January 2016

Investigo,

London, United Kingdom

January 2016 - January 2016

Investigo are a recruitment agency based in Liverpool Street. I worked here on a temporary basis as
their main receptionist. My duties included answering all phone calls from both internal and external
clients, meeting, greeting and checking in with all clients making them feel welcome. Also,
administration duties included updating client information and uploading it onto internal, systems and
formatting CVs. Also responsible for sending out and distributing posts.

Company industry:
Recruitment & Employee Placement Agency

Receptionist

November 2014 - December 2015

First Base Harley Street Ltd,

London, United Kingdom

November 2014 - December 2015

• Handling an extremely busy switchboard
• Diary management & PA duties for directors
• Processing invoices charging the clients for office tenancy
• Handling clients daily posts and deliveries
• Conference and meeting room management
• Responsible for adhoc administration duties including updating confidential client records
• Ensuring meeting rooms are of the correct standard before they are used
• Daily, weekly and monthly logging and backing up the phone calls
• Reporting any issues to the cleaners

Company industry:
Medical Clinic

Administrator

January 2011 - October 2014

Faux UK Ltd,

London, United Kingdom

January 2011 - October 2014

• First point of contact for the whole office, ensuring smooth running of the office at all times and
managing the reception phoneline
• Administration duties; filing, emailing, photocopying, ordering office supplies and updating records
• Ensuring the office and kitchen is clean and tidy at all times
• Ordering all office and kitchen supplies when needed
• Dealing with customers
• Carrying out payments and refunds
• Data collection and maintenance, stock control and marketing
• Assisting with fabric and trimming purchases
• Sorting through post and deliveries

Company industry:
Manufacturing

Beauty therapist and receptionist

January 2010 - December 2010

His & Hers Beauty Clinic,

London, United Kingdom

January 2010 - December 2010

• Maintaining a welcoming environment and appropriate hospitality for visitors
• Answering telephone calls, taking messages and booking in appointments
• Providing excellent customer service, handling complaints
• Carrying out beauty treatments
• Tidying of the salon and treatment rooms

Company industry:
Medical Clinic

Sales Advisor

January 2008 - January 2010

New Look,

United Kingdom

January 2008 - January 2010

• Welcoming customers
• Till operator and cash handling
• Making customers aware of any promotions or offers
• Answering the telephone, cleaning and tidying the store
• Stock check and deliveries

Company industry:
Retail & Wholesale

Education

London College of Beauty Therapy

September 2009

September 2009

High school or equivalent, Beauty Therapy

United Kingdom

London collegue of beauty therapy

September 2009

September 2009

Higher diploma, beauty therapy

United Kingdom

King Solomon High School

September 2007

September 2007

High school or equivalent, GCSE

United Kingdom

Skills

BUSINESS PRIORITIES
Intermediate
BUSINESS PRIORITIES
Intermediate
COMMUNICATIONS MANAGEMENT
Intermediate
COMMUNICATIONS MANAGEMENT
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
INSURANCE FOLLOW UP
Intermediate
INSURANCE FOLLOW UP
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROACTIVITY
Intermediate
PROACTIVITY
Intermediate
PROJECT COORDINATION
Intermediate
PROJECT COORDINATION
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
TRAVEL ARRANGEMENTS
Intermediate
TRAVEL ARRANGEMENTS
Intermediate
TRUSTWORTHINESS
Intermediate
TRUSTWORTHINESS
Intermediate
CALENDAR MANAGEMENT
Intermediate
CALENDAR MANAGEMENT
Intermediate
COMPONENT SERVICES
Intermediate
COMPONENT SERVICES
Intermediate
COMPUTER ENGINEERING
Intermediate
COMPUTER ENGINEERING
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
EXECUTIVE INFORMATION SYSTEMS
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROACTIVITY
Intermediate
PROACTIVITY
Intermediate
TRAVEL ARRANGEMENTS
Intermediate
TRAVEL ARRANGEMENTS
Intermediate

Training and Certifications

Certifications
Therapy NVQ Level 3

Hobbies

  • astronomy.
  • overall wellbeing
  • nutrition,
  • strength development,
  • Weight training