Marketing Manager
Skoda Motors - Ali & Sons Company
Total years of experience :16 years, 6 Months
Propose and suggest plans in relation to advertising, sales promotion, public relations, etc. Develop marketing presentations.
Coordinate with General Manager, AVME and Agencies for artwork and media schedules of advertising campaigns.
Handle marketing activities and special events, such as, car launches. Mall display, product placement.
Review and recommend sponsorships and business deals with other corporations.
Daily media monitoring and reporting.
Social media and online reviewing.
Coordinate with Hotels for organising special events.
Monitor inputs of advertising campaigns from showrooms and provide report.
Record minutes of the Marketing meetings as required.
Assist Showroom In - charge together with AVME Marketing for any showroom requirements displays, posters, danglers etc.
Coordinate with the General Manager and AVME Marketing for all upcoming campaigns and events to ensure success and proper follow up.
Coordinate with the General Manager for catalogue inventory.
Make sure the approved jobs to advertising agency are executed as per agreed terms and conditions.
Preparation and circulation of competitive analysis of offers and prices. The information to be filed for future references with original catalogues of the models.
Keep record of gift items ordered by the General Manager and Parts Manager.
Maintain contacts with local Suppliers for gift items.
Assist the General Manager in maintaining CI in outlets.
• Setting marketing annual and monthly strategies to the catering, restaurant and cafes operations
• Responsible for maximizing outlets’ revenues by developing programs to increase footfall.
• Maintain awareness of the factors that influence the hospitality industry and gain a deep understanding of the needs and attitudes of customers.
• Working closely with other restaurants’ staff to ensure guests are satisfied with the facilities and their time there.
• Interviewing, hiring, and training marketing staff members
• Supervise the functioning of all F&B marketing activities, promotions, sales and costs to ensure that department profits are maximized.
• Establishing marketing goals based on past performance and market forecasts
• Overseeing current offerings and coming up with initiatives for new restaurants and locations
• Researching and analysing market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Working with other departments to develop detailed marketing plans for all media channels and sales teams
• Approving and overseeing the creative development of promotional materials, website content, social media platforms, and other marketing-related projects
• Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Working within the department budget to develop cost-effective marketing plans for each product or service
• Tracking all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback
• Managing social media as well as website of the company
• Working closely with local delivery platforms (The Entertainer, Zomato, Deliveroo, Talabat, Carriage) to push our sales
Developing, implementing and executing strategic marketing plans.
•Attracting potential customers and retain existing ones.
•Coordinating marketing campaigns with sales activities. Overseeing the company's marketing budget.
•Measure and report performance of marketing campaigns, gain insight and assess against goals
• Dealing with B2B and B2C
• Developing short, medium and long term marketing plans for new and existing brands/products.
• Analyzing and identifying new market opportunities for new and existing products.
• Developing pricing strategy and monitor pricing vs. competitors.
• Defining market, competitor's share, and competitor's strengths and weaknesses.
• Improves product marketability and profitability
• Improving product packaging and planning new product development.
• Preparing annual exhibitions and events.
• Launching marketing campaigns and promotions
• Monitoring, reviewing and reporting on all marketing activities and results.
• Follow-up on stock levels and related matters such as expiry dates.
• Conducting regular field visits to the market.
• Evaluating market conditions and competitors’ data.
• Monitor market trends
• Creating and executing visuals for all company’s products and brands
• Liaise and manage relationship and network with media, agencies, and ensure effective implementation of marketing related work project in line with company’s marketing strategy
• Preparing tailor made promotions
• Supervise and control the work of promoters and agencies of promoters to ensure high standards of performance.
• Updating the company’s website & social media platforms
• Changing visuals for the banners booked yearly
• Preparing and executing POS materials (flyers, brochures, roll-up banners, danglers, wobblers…)
• Updating annual customers’ contracts
• Filling the New Items Sheet required for every customer & order samples
• Preparing and sending price list & products pictures
• Handling Customer Service, complaints & exchanges
• Replying to all queries sent by mail by the end consumer
• Preparing reports, not sold items, items to be listed etc.
• Promotional budget & activities
• Updating sales team catalog
Contacting new suppliers
•Negotiating prices and product specifications
•Studying prices (landed, wholesale and shelf prices)
•Studying competition and all market aspects
•Negotiating terms of payments
•Product listing in key accounts
•Listing special offers in flyers of key accounts
•Preparing contracts of special offers with key accounts
•Organizing events and reporting them
• Coordinating all aspects of department marketing functions and activities
• Participate in developing yearly marketing strategies
• Coordinating promotional activities to promote awareness of products
• Coordinating design, production and distribution of publications and other promotional materials, such as press releases, advertisements, catalogs, brochures, etc…
• Working on and managing social media pages
• Compiling and analyzing information (Overall mood in the marketplace, competition updates, sector trends, economic/policy swings, consumer behavior shifts, etc…) and preparing reports
• Reporting critical news alert
• Monitoring the execution of merchandizing and in-store promotion programs
• Submitting activity/trip summaries
• Organizing special events (desk side seminars, culinary chef seminars, exhibitions…in the GCC and CIS such as the GULFOOD, HORECA and WOP)
• Respond and follow up on trade leads and enquiries
• Work on market access issues
• Analyzing yearly results and performance measures
distributor of a number of high end electronic brands
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