A/Director - Communications, Center for Patient Experience and Staff Engagement
Hamad Medical Corporation
Total years of experience :21 years, 10 Months
• Manage and continuously monitor performance of all departmental communications projects, set timelines for project implementation, lead the communications team and allocate necessary resources and budget for successful program completion.
• Effectively engage stakeholders through the development and execution of communication strategies to facilitate change management programs (internal and external).
• Identify and develop new communications programs within the Center to achieve strategic organizational goals.
• Implement policies and processes within the communications team to define the role of communications within the project management framework.
• Ensure alignment of communications strategies with departmental objective and corporate guidelines across a wide range of marketing communications including print media, outdoor signage, social media, AV, events and patient information.
• Develop internal communications to inform and engage teams across the organization of new program initiatives via road shows, newsletters, intranet, print materials and video presentations.
• Responsible for strategic direction and project management of all English language internal and external marketing communications for Bangkok Hospital.
• Manage production of digital marketing content creation and A/V production (testimonials, TVC, VDO Presentations) to supplement external marketing activities.
• Manage production of marketing communications collateral, presentations, brochures, product sheets, fact sheets, web content, newsletters, signage, ads and sales tools for the international marketing department.
• Develop and executive communication strategies to optimize channels and technologies needed to engage with a global patient population.
• Manage international marketing programs to support business development through media planning and management, exhibition support and international PR activities.
• Lead teams of designers, art directors, writers, production managers and web developers in order to create high value, target focused marketing collaterals.
• Manage development programs to create content for a wide range of marketing collateral, including magazine ads, brochures, advertorials, press releases, websites and technical reports, serving the needs of medical institutions, the hospitality industry, property development companies and government agencies.
• Plan, design and execute content solutions and maintain consistent brand identities across multiple media.
• Develop and manage comprehensive marketing communication campaigns, above and below the line, to achieve targeted stakeholder engagement.
• Organized, structured and implemented all aspects of a 64-page monthly lifestyle and travel publication. Edited, researched and wrote feature articles and columns. Managed teams of freelance writers, designers and sales staff, as well as overseeing the print production process.
• Reduced overall production expenses by over 30% by minimizing reliance on freelance writers and establishing more competitive pricing schemes for photography and artwork.
Primary business activity is the Value Added Resale (VAR) of network products and engineering services. Hired in the spring of 1999 to act as Account Manager to a portfolio of new and existing clients. Primary responsibilities were the acquisition of new accounts while maximizing the value of our current customer base. Other responsibilities included marketing platform integration, client acquisition, customer needs analysis, quote preparation, and order tracking.
Benefit Systems, Inc. is a start-up company whose primary business activity is the administration of 401(k) and Section 125 plans. Responsibilities ranged from basic administration of client portfolios, to conducting enrollment meetings and initiating new clients to our administrative processes. Served as key client contact for all daily and traditional benefit plans.
Established a representative office in Baku to identify projects in manufacturing, trading, real estate development and construction that met our investment criteria. Responsibilities included: interviewing, hiring, and supervising staff, preparing feasibility studies, presenting projects to potential investors, and coordinating program performance.