Senior Corporate Marketing Officer
flydubai
Total years of experience :18 years, 6 Months
• Developing marketing campaign briefs for creative agencies and leading the creative development process until successful completion of the relevant campaign.
• Liaising with brand and regional advertising managers and managing all external suppliers to ensure that each marketing campaign and material is on brand and on message; and delivered in a timely and cost efficient manner.
• Leading the deployment and implementation of local and global ATL, BTL marketing campaigns for destinations and leisure management, on-board communications and branded collaterals, airport services, retail and contact centres.
• Managing multiple projects and delivering a wide range of marketing plans in a variety of languages, adapted for use in culturally diverse markets.
• Providing marketing and communication support to numerous flydubai departments including, PR and Events, Ancillary Revenue, Commercial, Inflight Services, Catering, E-commerce and Cargo.
• Providing guidance and support to the corporate marketing team.
• Developing a marketing strategy to foster greater market penetration and brand awareness.
• Drafting marketing briefs and leading the creative development process for specific campaigns.
• Ensuring that campaigns and creative deliverables are deployed efficiently and on time.
• Marketing the brand and actively seeking opportunities to increase brand awareness and exposure.
• Creating media and advertising plans and negotiating special rates, communications placements in publications.
• Planning and organizing events, and entertainment activities across the region.
• Developing innovative multi-channel marketing campaigns on the basis of client requirements, including liaising with advertising agencies on campaign conceptualization and artwork.
• Working closely with social media, advertising, PR, website and media agencies to ensure that brand exposure is maximized and campaigns run smoothly and consistently across all channels.
• Devising ways to enhance ArabianBusiness.com and B2B publications in order to increase readership and subscriptions.
• Using advanced CRM systems to identify how the performance of future marketing campaigns can be enhanced consistently across all channels, and make recommendations on that basis.
• Preparing weekly reports documenting key performance indicators for digital campaigns, websites and special reports, including ROI analysis.
• Developing and maintaining close relationships with clients and agencies in the UAE and overseas, in order to build a strong revenue stream.
• Organizing meetings with clients, presenting digital media portfolio as well as preparing regular status reports in order to keep them informed about progress of their advertising campaigns.
• Augmenting sales for display advertising, email marketing, network advertising and obtaining annual sponsorships.
• Monitoring new media trends (i.e. best practices, emerging mediums) and implementing innovative means of achieving organizational objectives in the interactive space
• Enhancing website and social media presence by creating a policy, redeveloping the website incorporating new technology and unifying communications in accordance with branding strategy.
• Developing and implementing multi-channel marketing campaigns to increase the number of registered clients and job-seekers and to enhance brand awareness across the region.
• Deploying and marketing new product launches such as a virtual job fair and a branded career channel.
• Developing relationships with local and international clients; supporting their advertising and recruiting needs, recommending the most adapted products and services.
• Preparing regular reports including comparative analysis, market penetration rates and forecasts.
• Planning and organizing events, seminars and training sessions for new and existing staff.