Deputy General Manager
Al Salem Kitchen & Lighting
Total years of experience :21 years, 8 Months
Al Salem Kitchen Designers is a pioneer in furnishing total kitchen and laundry Solutions. They are partners and sole distributors of world-renowned distinguished brands.
Highlights:
• Instrumental in setting and driving organizational vision and operational strategy.
• Recognized for delivering sales growth, profitability and consistently registering new unprecedented records.
• Superintendent and mentored a dynamic sales team to achieve their targets. Served as Stealth Leader, Culture Builder- who sets clear objectives, motivates teams to deliver exceptional results.
Responsibilities:
● Commanding day-to-day operational aspects of the business, owning P&L responsibility & big picture strategy that builds businesses, measurable market leadership and growth.
● Establishing a vision, short & long-term strategy, company process and procedures development, business excellence, sales plans and strategic direction that efficaciously repositions the Company for success. Reporting to GM.
● Partnering with Advertising agencies to implement companies’ profile strategy online and offline.
● Fostering synergistic business relationships with International Suppliers in unmatched varied solutions to our clients.
● Ongoing stewardship to drive project management competency, ensuring all projects are as per schedule and work is completed within the established timeframe.
● Collaborating with the accounting department for building strategic annual budgeting model, monitoring budget reports and controls all expenditures within budget limits.
Responsibilities:
● Mastered baking - the craft of creating food that is appealing and supplied Cafes with selected Home-Made bakery products.
● Successfully led a home-based baking business, surpassed tough competition and stood out in the crowd.
TRACCS was founded to provide world-class public relations services to the Kingdom's business community and multinational enterprises operating in the country. Today it has become one of the largest public relations networks in the Middle East and North Africa with over 200 dedicated professionals providing a diverse and sophisticated service offering from 14 offices in 13 countries.
Highlights:
● Established strategic human resource and administrative direction for optimal organizational performance.
● Built human capital capability, strong talent pools and leadership teams to drive growth, innovation, and continuous improvement.
● Reported to CEO & Deputy Managing Director
Responsibilities:
● Developed Human Resources policies and procedures, administration and general services, manpower planning, recruitment, compensation and benefits.
● Planned and conducted new employee orientation to promote a positive attitude toward company goals & initiatives.
● Established sound & transparent Employee Relations and Employee Engagement policies. Fostered open-door philosophy and fast grievance resolutions.
NEXUS connects customers to the best available aviation services, anywhere in the world. Providing flight operations services to airlines, fleet operators, and aircraft owners.
Highlights:
● Facilitated HR transformation, promoting a continuous improvement culture, suggesting and implementing changes.
● Reported to the CEO and CFO.
● Garnered credibility for effective administration through a culture of responsiveness, subject matter expertise, and practical, hands-on support of the business.
Responsibilities:
● Developed and implemented Human Resource plans, policies and practices that support the wider business plan. Defined short and long-term goals and objectives for the Human Resource Department.
● Excelled in resolving challenges with innovative solutions, systems and process improvements have proven to increase efficiency.
● Managed the governmental relationship section under the HR Division.
Highlights:
● Commanded the Sales & Marketing Department including the team consisting of Sales personnel, Marketing Assistant & Client Services Administrator.
Responsibilities:
● Conceptualized a strategic blueprint for the business, yearly growth plan designed to increase reach and sales growth.
● Instituted sales strategies leveraging market intelligence and extensive knowledge of cost and markup factors.
● Directed day-to-day marketing operations and drove innovation, differentiation and competitive edge to enhance brand affinity and company position.
● Leveraged brand strategy/ experience to craft a differentiated strategy that drives sustainable competitive advantage.
● Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Aviation Horizon services is a 135 Operator in Saudi Arabia registered under GACA (General Authority of Civil Aviation). It offers an integrated and complete range of aviation support services.
Responsibilities:
● Directed day-to-day operations of the company. Proffered direction, leadership, and oversight required to deliver excellent results for penetrating new markets and achieving sustainable growth/P&L.
● Reported directly to Shareholders.
● Concomitantly managed sister company's business development - formulated strategies, led business planning, and ascertained scope and potential avenues for business growth.
● Developed new opportunities in the related business industry (aviation), identifying new markets; and drove gains in revenue, market share & profit.
● Donned multiple hats and performed special assignments outside key focus areas - public relations and event management, advertisement management as well as Acting HR Manager (2013). Administered Pilot training contracting
Sales & Owners’ Advocate Manager (Mar 08 - Feb 10)
Sales Manager (Aug 02 - Mar 08)
National Air Services (NAS), Net Jets Middle East, Jeddah, KSA
National Air Service Company Ltd. provides air transportation services. It offers passenger transportation to domestic and international destinations, as well as charter flights for pilgrims during Hajj & Umrah seasons. It serves customers worldwide.
Highlights:
● Successfully established owner’s advocate program within NetJets Middle East aircraft fractional ownership program.
● Recognized for provide world-class VIP client services in the new era of engaging the VIP customers.
● Nurtured VIP client relationship and ensured getting the best services they deserve for the product & services they have invested in. Investigated the root cause analysis to service standards issues.
● Developed quarterly sales reports and analysis for providing input into sales plans.
● Act as the owner’s advocate and developed owner's surveys in close coordination with the sales department.
● Expert negotiator administered contracts management & liaised between company’s legal firm and VIP legal’ firms during contract negotiations.
Previous Professional Experiences
● Aug 98 - Aug 02: Editorial Coordinator, Arabian Woman Magazine, Jeddah, KSA (Part-Time)
● Sep 98 - Jul 00: Sales & Sales Support Manager, AVON Cosmetics, Jeddah, KSA
● Oct 95 - Aug 98: Special Projects Account & Manager, Saudi Public Relations Company, Jeddah, KSA
Bachelor Degree in Computer Science, College of Science, King Abdul Aziz University, Jeddah, KSA