General Manager
Almutlaq Furniture
Total years of experience :24 years, 8 Months
General Manager, Feb 2020 to Present.
I lead all three verticals of the Furniture business (Retail, B2B and Manufacturing) with direct reporting of all 3-business unit directors, finance director, supply chain head and HR.
Retail: Hybrid business model with a blend of branded/franchise stores and non-branded furniture stores. Currently 11 stores across the Kingdom with 200k sqft of retail Area.
B2B: Almutlaq Furniture is one of the key players in the turnkey project business in the area of Hospitality, Residential, Office and Education
Manufacturing: Furniture manufacturer, supplying to market through the Retail and Project channels
Selected Accomplishments in Almutlaq Group:
• Lack of strategic direction: Created a strategic approach to assist businesses in achieving sustainable growth. Defined Vision, mission and Business objective.
• Inefficient organisation: Created well-defined governance model and modus operandi, invested in human capital, skillset and workforce to achieve competitive advantage on best practices at par with best industry practices.
• Inefficient operations: Company was struggling with increasing complexity in all three businesses; it put fundamentals in place with the help of external consultants by deep diving into all processes SOP’S and aligning them with the current needs of the business.
• Challenging Financial performance: Stopped bleeding of Retail business, eroding profits of other two divisions.
• No digital presence: Created Omnichannel division and launched an eCommerce business.
I managed 450 plus employees for the Country across all Concept/ Business divisions. Oversee a team of 8 function heads, including Finance, Marketing, HR, IT, Supply chain and division business heads.
Selected Accomplishments in Lebanon:
Efficiently managed, the business’s bottom line had a serious threat in a highly volatile economy due to rapid consumer buying behaviour changes.
Successfully handled change management in critical functional areas with a required leadership development program to adopt a new way of working efficiently.
Consolidated warehouse operations under one roof to improve cost efficiency and productivity.
I launched various customer engagement programs to be in direct touch with critical customers and proactively meet customer requirements.
Re-structured a few business divisions to improve operational efficiencies, productivity and cost control.
I was responsible for the P&L of Landmark Group Business in Jordan across all concepts (Max, Centrepoint, Home Centre, Lifestyle, Babyshop, Splash and Shoemart).
Key Responsibilities:
• Strategy, policy & processes: Develop and implement strategy, procedures and techniques for the Country which align with the organisation’s strategic plan
• Business planning: Develop and direct business plans which ensure P&L and other objectives are achieved for the Country.
• Marketing Direct: marketing activities that support market positioning, brand management and sales
• Sales: Direct store operations and sales activities to achieve sales objectives
• Customer service: Ensure all sales and service activities are provided in line with the highest standards of customer service
• Supply chain: Ensure SCM delivers a supply chain service that meets the Country requirements
Successfully built value division for the group from $8 million business to $100 million division over three years.
Selected Accomplishments:
Opened 28 stores of an average of 12000 SQFT each, over 30 months.
Handpicked and developed a core team of 5 people, Including Brand managers, Marketing, Planning and Buying.
Facilitated and guided Brand managers in formulating the new vision and strategic direction that successfully positioned the Brand as a differentiated competitor in the market, adding value to catch the pace of expansion and earning a prominent role in mainstream corporate strategy
Achieved highest EBITA generating division in terms of % by efficiently managing cost and improving margins.
Successfully launched four international Brands in the Indian market and facilitated Jawad business group to set up India operations.
Selected Accomplishments:
I opened 55 stores over four years to establish a strong presence of the Jawad group across Indian geography.
Played a vital role in building key function departments and building the team as a pooled resource for Food and Fashion business in India. These departments included Finance, Marketing, HR, Planning, Sourcing, Brand Management and Logistics.
Build profitable business by placing brands in suitable real estate with favourable rent deals.
Played a vital role in the valuation of India business, identifying serious investors and buyers to sell out India operations.
I improved division profitability by 1.5% and overall growth of 13% for GCC business for 110 stores by implementing an effective revenue management process and bringing down the markdown cost.
Advanced through series of career growth from Area manager to Business Head and was part of Core executive council team. Manage both distribution and retail channels with a team size of 500 plus with a $30 million-plus business.
Selected Accomplishments:
1. Built a distribution channel for the organization to reach from 100 to 500 plus sales points in less than three years.
2. Played a vital role in building and strengthening the B2C channel.
3. Developed an efficient and profitable franchisee model to accelerate aggressive growth plan.
4. Played Key role in developing licensing business and finding a new source of revenues.
Was responsible for the Sales Business of the Distributor of My Territory for ML1 Products
Travelled extensively in these Territory to meet prospective and key clients (retailer),
Strategically planned and executed sales orders from start to the final stages.
Supervised team initiative to develop local links, leading to growing business in sync with the company objectives
To control the undercutting of the products in my Territory, having check on all aspects.
Responsible for monitoring Distribution administration to develop a more harmonious work culture
I was Assigned six month Project in Lever Johnson for the launch of their new product
Driving Digital Strategy
Executive Education-3TP Senior Leader Program
Successfuly comepleted my MBA in Marketing with A grade.
Bachelor's in Business Administration with A grade
Completed my High School with A grade