Sales Support Executive
Tawseel eCommerce Group
Total years of experience :7 years, 11 Months
• Standardized corporate customers and student onboarding forms
• Monitor effectiveness of SEO in terms of traffic by ensuring metatags, keywords, header tags, image alt attributes, google analytics, etc. are in place.
• Liaison with various International universities for partnership
• Managed Social Media accounts to improve traction on the website
• Structured and scheduled engaging brand awareness campaigns for social media presence.
• Designed and executed email campaigns.
• Tracked performance of various campaigns across all platforms.
• Optimized and identified opportunities to increase open rate, click-through rate, visits, and sales in email Worked on Emarsys email marketing platform.
• Developed robust KPI’s for program success measurement and ROI.
• Set-up segmented communications through push notifications and in-app notifications Worked on firebase and izooto.
• Utilized Google Analytics to track website traffic, daily revenue, transactions, campaign, and product performance.
• Managed all 3rd party vendors for all marketing channels.
• Worked on WordPress website optimization for BuildingMENA.com.
• Populated the website with relevant job opportunities to increase unique visitors per month.
• Designed and scheduled content for LinkedIn, Facebook and Instagram pages.
• Collaborated with Construction Week for content marketing.
• Analyzed and presented data indicating performance and recommending strategies.
• Managed the website for on-page and off-page optimization.
• Launched and optimized PPC ad campaigns.
• Conducted keyword research and collaborated with the designer for content management.
• Developed strategies to increase the number of visitors to the website.
• Structured and scheduled engaging brand awareness campaigns for social media presence.
• Designed and executed promotional email marketing campaigns.
• Measured and reported performance of all digital marketing campaigns.
• Enhanced the business growth through client acquisition for digital marketing training.
• Tracked key performance indicators: lead conversion rate, sales growth, and sales target.
• Liaised with cross-functional teams to ensure timely and successful delivery of training sessions.
• Developed rapport with customers leading to increased references, up-selling and cross-selling.
• Managed all revenue invoicing and collection in coordination with the central finance team.
• Timely updated and maintained customer database in the CRM.
• Generated and converted online leads to training participants.
• Understood the issues of students and parents in overall learning and personality development.
• Presented solutions to reduce and eventually eliminate their challenges with our offerings.
• Educated students and parents about the features and benefits of e-learning with live demos.
• Handled all objections and queries to ensure satisfaction of the students and parents.
• Updated current and follow up status regularly in the CRM and ensuring timely follow-ups.
• Worked closely with the product and the customer service department to stay updated on the new offerings, changes in the existing offerings and regular feedbacks of the website features.
Organized and lead several successful teaching projects and promoted to National Volunteering Team.
Developed strategy and communication of ' Teach Your Talent Program' running successfully throughout India.