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Diyala Elchakieh, marketing and sales manager

Diyala Elchakieh

marketing and sales manager·Microbits

Lebanon

Bachelor's degree, Bachelor of Commerce option in Marketing

Work experience

Total years of experience: 20 years, 5 months

marketing and sales manager

September 2019 - Present

Microbits

Beirut, Lebanon

September 2019 - Present

• Manage a team of graphic designers: plan and review their work.
• Manage team of Marketers.
• Manage Digital Ads: Facebook ads, Instagram, LinkedIn etc.
• Google Ads Expert: Google Search, Google Display, Google Shopping & Google Video.
• Google Certified.
• Allocate budgets Monthly and Daily for ads.
• Set sales meeting, prepare proposals, and close deals with clients.
• Client Management.
• Handle Sales Budgeting & Marketing budgeting (online ads).

Company industry:
Marketing
Job role:
Management

Marketing and Communications Manager

May 2017 - May 2018

Advanced BMI

Beirut, Lebanon

May 2017 - May 2018

 Training Staff on customer service and customer relationship.  Training employees on their communication with higher management and potential clients.  Training and Development.  Public relation: develop and maintain relationships with major contacts: such as MTV, MEA, OTV, contacts in China.  Study quotations; procurement.  Close Deals.  Write interview scripts.  Write all advertisements content.  Write blog posts.  Create various promotional campaigns.  Google adwords.  Google Analytics.  Training Staff on customer service and customer relationship.  Train staff on sales communications via social media, Whatsapp, phone and emails.  Responsible of all social media aspects and promotions: Instagram, Facebook, Twitter and Whatclinic.  Proofreading and editing all English and French reports and emails.  Assist with the website design.  Plan and execute Marketing campaigns.  Patient account Manager.

Company industry:
Medical Hospital
Job role:
Marketing and PR

Procurement management/Auditing

July 2014 - May 2017

Dream Home Holding

Lebanon

July 2014 - May 2017

 Study sale trends.  Filing.  Handle all purchases needed.  Accounting.  Accounts payable.  Training Staff on customer service and customer relationship.  Training employees on their communication with higher management and potential clients.  Procurement.  Create various promotional campaigns.  Measure various campaigns and make adjustments prior to re-launching similar campaigns.  Assist with the website design.  Finalize business contracts.  Host conferences.  Plan and host business events.  Plan and execute Marketing campaigns.

Company industry:
Construction & Building
Job role:
Management

Senior Member Service Representative

October 2011 - May 2014

Alterna Savings

Canada

October 2011 - May 2014

• Helped customers with over the counter transactions.
• Balanced end of day cash and cheques.
• Performed the weekly count cash of the branch.
• Responsible for the maintenance of cash.
• Prepared bank drafts/ certified cheques.
• Assisted with the opening and the closing of the branch.
• Probed members into investing.
• Ensured all marketing materials are up to date.
• Ordered all marketing materials needed.
• Ensured the organisation of the branch.

Company industry:
Banking
Job role:
Customer Service and Call Center

Board Director - Marketing and Public Relations

January 2011 - May 2014

Zahle Association

Canada

January 2011 - May 2014

• Organize events.
• Responsible of the official page for the association.
• Design advertisements.
• Responsible for everything that has to do with Public Relations.
• Master of ceremony for two of the biggest events for the association.

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Marketing Strategist

October 2010 - June 2012

Kolank

Canada

October 2010 - June 2012

• In charge of product selection.
• Studied sale trends.
• Created various promotion campaigns.
• Measured various campaigns and made adjustments prior to re-launching similar campaigns.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Manager/ Supervisor

September 2004 - November 2011

Tim Horton's

Canada

September 2004 - November 2011

• Counted the cash.
• On-going customer service.
• Filled the bank book.
• Supervised employees.
• Managed the tasks.
• Processing transactions quickly and effectively.
• Balanced total daily sales.
• Cleaned tables and floors.
• Conducted interviews.
• Recruited employees.

Company industry:
Other Business Support Services
Job role:
Management

Junior Project Officer

November 2010 - August 2011

Canada Revenue Agency

Canada

November 2010 - August 2011

• Improved administration skills.
• Improved skills with Microsoft Excel and Outlook.
• Worked using CRA various Mainframe systems.
• Ensured consistency in both official languages when proofreading, writing and editing corporate documents such as business plans, and communications to the field offices.
• Reviewed statistical reports.
• Coordinated meetings with internal stakeholders by organizing videoconferences and teleconferences on an ongoing basis.
• Reviewed clients’ accounts to ensure compliance with CRA requirements.
• Completed meeting minutes on an ongoing basis.

Company industry:
Public Administration
Job role:
Administration

Education

University of Ottawa

October 2011

October 2011

Bachelor's degree, Bachelor of Commerce option in Marketing

Canada

Skills

Management Practices
Expert
Management Practices
Expert
Human Relations
Expert
Human Relations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Communication Strategies
Expert
Communication Strategies
Expert
Public Relations
Expert
Public Relations
Expert
Windows
Expert
Windows
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Macintoch
Expert
Macintoch
Expert
Communication Strategies
Expert
Communication Strategies
Expert
Management Practices
Expert
Management Practices
Expert
Human Relations
Expert
Human Relations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Public Relations
Expert
Public Relations
Expert

Languages

English
Expert
Arabic
Expert
French
Expert

Memberships

Zahle Association

Board Director

January 2009

Training and Certifications

Certifications
Personal trainer specialist

Hobbies

  • Reading