Marketing Manager
DUBAI QUALITY GROUP
Total years of experience :41 years, 7 Months
§ Heading the Digital Marketing Department with leading remotely a team of marketing reps and
reporting to the Managing Director.
§ Overseeing all aspects of the company’s digital marketing including their contact database, website,
email, and social channels.
§ Planning the digital marketing strategy, target, budget, reports, and tactics to ensure consistency with the
overall goals.
§ Tracking, Monitor, analyze the marketing campaign deliverables regularly using appropriate tools to
deliver the marketing campaign reports.
§ Managing, Designing, and executing the website content strategy.
§ Creating the company’s fortnightly email campaigns
§ Running all PR activities including getting placements in magazines, newspapers and blogs, and
handling press releases.
§ Managing the social media platform and planning the marketing campaign's day-to-day activities
including Develop relevant content topics (images, video, caption) to reach the target audiences.
§ Updating social media channels and running social campaigns to advertise promotions.
§ Create/design the social media content, press releases, byline articles, keynote speeches, PR reports,
Brochures, presentations, and corporate videos.
§ Dealing with the major traditional broadcast media's stakeholders to build a strong relationship
§ Identify & target specific market segments for a potential client to market the company activities from
consultant services, benchmarking, memberships, sponsorship, participating in Awards, training, and
workshop, through professional networks, referrals, and events.
§ Maintain professional business relationships at various levels with prospective & current members, to
understand their needs and meet their expectations.
§ Manage & facilitating the arrangements of events, Conferences, Training, webinars/seminars, Workshops
& partnership.
§ Manage EFQM training with a value of One Million Dirhams for delegation of GSCM- Iraqi, UNDP-
IRAQ, and Iraq Gov.; MOT, MOI, & MOAG.
§ Conduct in-house training to official segments like UAE minister of President Affairs, UAE.
§ Reporting to CEO, issue on-going analysis and assessment reports on a monthly, weekly, and daily basis.
§ Issue the PR reports includes scan clipping report, client’s flow chart analysis report, PR estimation
coverage report, PR action plan, PR strategy plan, PR proposal, daily PR media monitor report.
DOAA AFIFI - Digital Marketing Manager - Profile Page 3 of 4
§ Managing, planning the client’s PR campaigns, and the strategy budgets plan.
§ Executing the marketing PR strategies, tactics, action plan, ensuring consistency with the company’s
overall goals and delivering within the required standards.
§ Managing media inquiries and building, maintaining strong relationships with editors in chief, newspaper
editors, bloggers, podcasters in print, other key stakeholders and suppliers, strong network of B2B,
national business and trade media contacts.
§ Create content of press releases in Arabic & English for media interviews, press conferences.
§ Track client’s media campaign deliverables using appropriate tools and provide mentoring, coaching with
full support to PR team from coordinator, PR executive and Senior PR executive.
§ Develop, maintain, and extend stakeholder relationship by understanding their needs and expectations in
order to customize digital marketing strategy plan.
§ Ongoing management and progress all results of PR programs, including improvements and new ideas to
enhance the marketing campaigns and increase the awareness, along with track and measure activities on
a monthly, quarterly, and annual basis
, issue ongoing analysis and assessment reports on Marketing and PR campaigns.
§ Managing marketing campaigns from Advertising, PR, and Social media to deliver project outputs.
§ Evaluated the campaign results by issue reports defining project progress, problems, and solutions on
weekly and monthly reports to all stakeholders.
§ Manage PR campaign budget, resource allocation, and scope monitoring to ensures budget status is
appropriately communicated to stakeholders
§ Develop and implement PR strategies ensuring consistency with the company’s overall PR goals.
§ Building and maintaining strong relationships with editors, bloggers, podcasters, stakeholders, and
suppliers.
§ Create content of press releases, preparing press kits, fixing media interviews, and implementing press
conferences.
§ Track the media campaign deliverables using appropriate tools and provide mentoring, coaching, and
direction setting with support to the project team.
§ Maintaining and extend stakeholder relationships by understanding their needs and expectations in
order to customize digital marketing plans.
§ Explore new uprising CSR initiatives undertaken by various government agencies in association with
private companies.
§ Obtain Sponsorship for CSR and a variety of government media awareness campaigns
§ Study, analyze, and implemented CSR projects for various local entities.
§ Craft CSR plans and works with relevant internal stakeholders to implement them.
§ Strategize new social activities that may create voluntary efforts along with monitor and update the
CSR activities database.
§ Reporting to Sales Director
§ Manage client relationships with High-Net-Worth individuals and Investors.
§ Understanding local and international markets and the changing requirements of clients.
§ Manage specific real estate investment properties in multiple locations, negotiating with clients to
achieve the best opportunities for client and company.
§ Developing sales strategies for continual improvement of department performance.
§ Reporting the sales progress for individual projects, identify areas for improvement and make
recommendations.
§ Obtain lead, develop with sales team, and focus on achieving the pre-determined targets.
§ Responsible for selling across Damac properties to investors.
§ Source potential investors and establish/maintain a good work relationship.
§ Advice and discuss various opportunities of property services.
§ Issue the client documents such as URC, Disclosure forms using IPMS Oracle software.
DOAA AFIFI - Digital Marketing Manager - Profile Page 4 of 4
Residential Community
Assist in the planning, budgeting, implementation and evaluation of promotions
§ Media: Supporting the implementation of our yearly media plan
§ Coordinating and Collect all the event, sponsorships related information and present to the Manager
§ Finance: Assist with processing of Marketing Expense reports
§ Coordinate and manage monthly, weekly and daily schedule of Department Head and provide executive
administrative support to coordinate with the team to ensure all team activities are set.
§ Prepare presentations, reports, marketing offers and correspondence from draft, photocopy, fax, for all
the team (using power point, Visio, word, excel)
§ Preparation of marketing offers by drawing up the network designs using PowerPoint and creation of
reports, proposals and presentations for the Department Head.
§ Coordinate travel arrangements, schedule calendar, and prepare meetings for department Head.
§ Setting up seminars, computers fairs and organize events, meetings also provide executive administrative
support such as documents labeling and archiving, writing offer letters and helping other team members
in organizing their work activities.
§ Interact professionally with the clients.
§ Coordinate other administrative projects as assigned.
§ Issue financial reports and balance sheets for customers using Microsoft excel.
§ Issue the payroll and budget for employers monthly.
§ Audit balance sheet at end of year, Prepare the Cost sheets and financial reports.
Accountancy Trainings: § Digital Marketing Specialist,
URL removed due to policy violation. Please contact support for further information.