Marketing Coordinator
Zeina group
Total years of experience :2 years, 7 Months
• Tracking and analysing brand performance by SKU and identifying issues where available.
• Full ownership of artwork development with agencies from brief to implementation.
• Coordinating the development of the marketing plan for the brand.
• Building social media strategies and supervising the agencies.
• Planning below the line activations including managing the logistics and day to day operations with the service providers.
• Active presence in the market through trade visits to monitor in market execution and gather insights from the trade - being the brands eye in the market.
• Analyse competitors performance by monitoring their marketing activities (which includes promotions, events, marketing campaigns, new pricing methods, new packing).
March 2023- October 2023
• Identifying opportunities for improvement and proposing new tools and processes
• Communicating and coordinating with internal teams to deliver solutions.
• Tracking the current market trends and observing the competitor performance.
• Analyse campaign results and carry out optimization if needed.
• Providing superior customer service and ensuring client satisfaction.
• Providing administrative assistance, such as writing and editing e-mails, drafting memos, and preparing communications on the executives behalf
• Maintaining comprehensive and accurate records
• Performing minor accounting duties
• Organizing meetings, including scheduling, sending reminders, and organizing catering when necessary
• Welcoming visitors and identifying the purpose of their visit before directing them to the appropriate department
• Managing the executives calendar, including making appointments and prioritizing the most sensitive matters
• Handling memos, reports, invoices, and related documents, including sensitive information.
• Collaborates with the Travel Coordinator in travel preparations for the VP.
• Assists with board meeting preparations including setup/dismantle of boardroom, board reports, and other duties as assigned.
• Organizes meetings and events, virtual or otherwise, and assists in planning and preparing agendas.
• Prepares departmental policies and procedures documentation.
• Conducts research, updates spreadsheets, and creates documents and visual presentations.
• Establish, develop and maintain positive business and customer relationships.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed upon sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments
• Posting, scheduling posts on social media (Facebook and Instagram
• Prepare social media calendar with strategies.