ايليا الحاج الياس

Lead Group-wide marketing strategy, brand positioning, and value proposition across multiple countries and business units.

Conduct market, customer, and competitive analysis to identify growth sectors and guide executive decision-making.

Drive Go-To-Market strategies for new sectors and solutions in collaboration with country CEOs and BU heads.

Establish unified frameworks for product & service development and optimize the end-to-end customer journey.

Develop and enforce corporate brand guidelines, ensuring consistency across all entities and markets.

Oversee corporate communications, digital marketing, PR, and development of sales enablement materials.

Define customer experience standards and SLAs to ensure consistent, high-quality engagement across touchpoints.

Collaborate with businesses and organizations to develop and execute
strategic marketing plans tailored to their unique needs and goals. You will
leverage your expertise in market analysis, campaign planning, and digital
marketing to drive client success and achieve measurable results.
Key Responsibilities and Deliverables:
Client Consultation:
Conduct initial consultations with clients to understand their business
objectives, target audience, and competitive landscape.
Identify key challenges and opportunities to develop effective marketing
strategies.
Strategy Development:
Develop comprehensive marketing strategies and plans that align with client
objectives.
Define clear goals, target metrics, and timelines for each marketing initiative.
Campaign Execution:
Execute marketing campaigns across various channels, including digital
(SEO, PPC, social media), traditional (print, radio, TV), and content
marketing.
Collaborate with designers, writers, and other freelancers to create
compelling content and creative assets.
Performance Analysis and Optimization:
Monitor and analyze campaign performance using analytics tools.
Optimize marketing strategies based on data insights and market trends to
maximize ROI for clients.
Client Relationship Management:
Maintain regular communication with clients to provide updates on campaign
progress, results, and recommendations.

• Analyze brand positioning and consumer insights
• Shape and communicate brand vision and mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market
applications, and sales estimates
• Measure and report the performance of all marketing campaigns, and assess
ROI and KPIs
• Monitor market trends, research consumer markets and competitors’
activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies

• Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Management; lead, develop and inspire a team of growth marketers.
• Research; analyse the current acquisition and retention strategies, research competitors and talk to customers to help inform your strategy.
• Customer Acquisition; full ownership for the customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
• Customer Conversion; own and improve how to convert the organic prospects into customers. Working closely with sales and the UX/UI team, to identify, test and roll out improvements with a focus on messaging, pricing and UX.
• Customer Retention; ensure customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
• Stakeholder Management; work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
• Analysis; use GA, Google Tag Manager to measure and improve CAC, MRR and LTV.

Running my own business.
Day to day operations.
Cost control and pricing strategy.
Break-even point reached within first 3 months of operation.
Quality control and customer satisfaction assurance.
Day to day financial control.
General management.
Customer retention and growth.

• Responsible for achieving marketing department targets and managing the marketing department team of seven professionals, setting their KPIs and objectives.
• Developing the communication plan with media partners for the region for effective harmonious communication, including supplier handling for all media agencies, with follow up on execution, reports gathering and verification
• Established multiple successful brand collaborations with KOL, and Media as well as creating several unique concept launch events.
• Helped increase market share to over 45% becoming No. 1 mobile brand in Jordan.
• Developing the quarterly marketing strategy and budget for the region.
• Develop KPI and plans for all Marketing related aspects, including team KPI and targets.
• Develop marketing strategies that increase sales and market share per country.
• New Product Launch activities - development of launch assets, customer-facing retail and online, development of launch campaigns.
• Tracking Business opportunities and out of the box ideas, Market Intelligence, competition landscape analysis, with plans to increase market share and return on investment.
• Creative decision making for all artwork, branding, product placement, POSM, audio, and video.

• Shifted Jordan Market sales from Organized Retail centric to Independent Retail centric creating a healthier tunnel of sales according to the market strategy.
• Doubled the total sales in Jordan Market in Q4 2013 from the total achieved throughout the prior period.
• Increased product Market Share from <1% to above 10% by 2015.
• To establish and maintain the sales channel of handsets and achieve the revenue goal of handsets and terminal business in the region.
• Established the Marketing department, for Levant region.
• Facilitated the collaboration with all the carriers in the country.
• Established Lebanon business from distributor choice to kick off of the first sale and marketing follow up.
• Established Palestine business, and supply channel.
• Placed the basic pricing schema for devices according to country.
• Coordinate with Huawei partners and other opportunity partners across the region, and agree on targets and commitments from both sides to increase the brand’s ability, sales, and market share.
• Develop the GTM plan for products, and help in focusing on implementing the whole plan with a focus on hero products and creating hero products.
• Responsible for business planning and execution, including organization structure design, partner selection, and cooperation policy design, product launch plan, MKT plan, etc...
• Responsible for the relationship building and maintenance with main distributors, retailers, and operators in Levant Region.
• Responsible for Increasing sell-through, sell in, and sell out in the Levant region, as well as open market customers.
• To do market information analysis, marketing planning and budget allocation, coverage planning, and analysis as well as reporting.

As the senior project manager, I handled all the companies’ projects from strategy to launch, including resource planning and operations, consultancy on improving business models, giving new ideas, consultancy on marketing and online presence, the overall strategy of projects, monetization consultancy, system, and business analysis, and research.

Handling the QA team and reporting to the QA manager, dividing tasks between the team members, and following up on their progress as well as devise best testing process per project and conduct the test automation on the projects, initiate training sessions and knowledge transfer, analyze requirements, establishing milestones, analyze and establish KPIs, review teamwork, handle communication, gather QA deliverables, standardize processes and templates.

Testing and analysis of background processes, web applications, and desktop applications, establishing time plans, test cases, and test iteration cycles, preparing testing documentation, helping in establishment of QA Process in the company, participating in introducing automation to the current process, from automation study and analysis to implementation, giving strategic decisions on best ways to solve pending issues from business perspective and business requirements analysis.

Handle the project I'm assigned on by analyzing and documenting test cases against the requirements presented, and to administer the test cases and report the bugs and outcome of the testing, create automation scripts, report findings and progress.