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Elie AlMalti, Senior Data & Insights Analyst

Elie AlMalti

Senior Data & Insights Analyst·M&C Saatchi

Lebanon

Bachelor's degree, business administration

Work experience

Total years of experience: 14 years, 6 months

Senior Data & Insights Analyst

March 2025 - Present

M&C Saatchi

Beirut, Lebanon •Hybrid

March 2025 - Present

• Lead the design and delivery of data-driven insights across different sectors.
• Develop social listening taxonomies (English, Arabic, French) using Brandwatch, Sprinklr, and Emplifi.
• Build bespoke dashboards and reports (Radar, KI-style) integrating multiple data sources (Brandwatch, Google Analytics, Postgres, Tableau, Power BI) to inform client strategy.
• Translate complex datasets into strategic recommendations for clients, linking insights to creative opportunities, growth plays, and media strategies.
• Conduct competitor benchmarking and market research, identifying positioning opportunities, consumer behaviors, and digital performance gaps.
• Collaborate closely with internal teams (Fluency, Quantum, Creative) and client stakeholders to align data insights with campaign planning and execution.
• Produce high-impact research and insights decks for major brands (telecom operators, FMCG giants, electronics/appliance companies, financial institutions), directly influencing campaign strategies and client decisions.
Company industry:
Advertising

Data Analyst

May 2022 - February 2025

Okay Bears

Brisbane, Australia •Remote

May 2022 - February 2025

• Conducted thorough data analysis to provide key insights and recommendations to support business objectives.
• Created and delivered weekly reports and dashboards, highlighting crucial findings to inform decision-making.
• Collaborated on event planning and logistics, contributing to successful event outcomes.
• Ensured data accuracy and integrity through meticulous data cleansing and validation.
• Provided valuable input into content creation to enhance organizational messaging and engagement.
Company industry:
Internet & E-commerce
Job role:
Research and Development

Data Analyst

August 2020 - November 2021

EDGE3TECHNOLOGIES

Beirut, Lebanon

I found this job using Bayt.com

August 2020 - November 2021

- Supervised daily activities of a team of analysts, ensuring optimal performance and adherence to guidelines.
- Conducted a comprehensive review of submitted offline files, ensuring quality and accuracy.
- Analyzed real-time video clips of truck drivers, contributing to enhanced driver performance evaluations.
- Managed and improved video clip scrubbing processes, enhancing data quality.
- Prepared and delivered detailed reports and presentations to customers, showcasing findings.
Company industry:
Other Business Support Services
Job role:
Information Technology

Key Account Manager

January 2017 - February 2019

Canon

Abu Dhabi, United Arab Emirates

January 2017 - February 2019

- Successfully secured 18 major key account customers, cultivating strong client relationships.
- Drove product promotions and achieved a 25% increase in sales from existing accounts.
- Developed accurate sales forecasts and engaged with key decision-makers within retail chains.
- Identified and addressed clients’ critical needs, fostering long-term growth opportunities.
Company industry:
Retail & Wholesale
Job role:
Sales

Territory Manager

January 2015 - January 2017

Xerox

Riyadh, Saudi Arabia

January 2015 - January 2017

- Promoted Xerox Print Services to new and existing clients, exceeding annual targets.
- Generated detailed weekly sales reports, enabling informed decision-making.
- Analyzed market competition and trends, adapting strategies accordingly.
- Maintained an up-to-date understanding of industry advancements through ongoing education.
Company industry:
Merchandising
Job role:
Management

Marketing Manager

March 2012 - November 2014

KASHIDA

Beirut, Lebanon

March 2012 - November 2014

- Developed and executed targeted marketing strategies, driving product awareness and sales.
- Formulated advertising, merchandising, and trade promotion programs to meet objectives.
- Identified market opportunities and strengthened product marketability through strategic research.
- Coordinated new product development and improved marketing processes to enhance efficiency.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Trade Marketing Representative

January 2010 - February 2012

Briritish American Tobbacco

Riyadh, Saudi Arabia

January 2010 - February 2012

- Collaborated on the planning, execution, and budgeting of in-store activities, enhancing brand presence.
- Managed marketing activities in the designated territory, aligning with consumer objectives.
- Maintained accurate competitor data to inform decision-making and strategy development.
- Facilitated growth in sales volume and investment outlets, exceeding targets through effective planning.
Company industry:
FMCG
Job role:
Marketing and PR

Education

American university of sciense and technology

September 2009

September 2009

Bachelor's degree, business administration

Lebanon

American University of Science and Technology (AUST)

August 2009

August 2009

Bachelor's degree, Management

Lebanon

Skills

Sales Coordination
Expert
Sales Coordination
Expert
Marketing Intelligence
Expert
Marketing Intelligence
Expert
Decision Making Skills
Expert
Decision Making Skills
Expert
Team Leadership
Expert
Team Leadership
Expert
Creative Research
Expert
Creative Research
Expert
Excel, word, powerpoint, oracle
Expert
Excel, word, powerpoint, oracle
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Teamwork
Expert
Teamwork
Expert
Ability to work under pressure
Expert
Ability to work under pressure
Expert
Complex problem solving
Expert
Complex problem solving
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
python
Beginner
python
Beginner
sql
Intermediate
sql
Intermediate
Brandwatch
Expert
Brandwatch
Expert
Social listening
Expert
Social listening
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Marketing Intelligence
Expert
Marketing Intelligence
Expert
Decision Making Skills
Expert
Decision Making Skills
Expert
Team Leadership
Expert
Team Leadership
Expert
Creative Research
Expert
Creative Research
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRANDWATCH
Intermediate
BRANDWATCH
Intermediate
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
DASHBOARD
Intermediate
DASHBOARD
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DATABASE MANAGEMENT
Intermediate
DATABASE MANAGEMENT
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
POSTGRESQL
Intermediate
POSTGRESQL
Intermediate
RADAR
Intermediate
RADAR
Intermediate
SPRINKLR
Intermediate
SPRINKLR
Intermediate

Languages

Arabic
Expert
English
Expert
French
Intermediate

Training and Certifications

Certifications
The Data Scien>st Toolbox
R Programming
Google Analy>cs
Nursing
VBC certificate
consolidated construction company
Feb 2012 - Feb 2012