Elie AlMalti

• Lead end-to-end data and insights strategies across a portfolio of regional clients, transforming complex analytics into actionable business, media, and creative
recommendations.
• Bridge data with strategic planning by translating audience intelligence, cultural signals, and performance metrics into clear direction for campaign development, positioning,
and messaging frameworks.
• Architect and manage integrated data ecosystems leveraging platforms such as Brandwatch, Emplifi, and social APIs, ensuring accurate, real-time intelligence pipelines that
inform decision-making.
• Drive the adoption of AI-powered workflows (ChatGPT, Gemini, Grok, Midjourney, Power BI) to scale insight generation, automate reporting, and elevate data storytelling
across teams and clients.
• Develop advanced dashboards and performance frameworks tracking reach, engagement, sentiment, audience behavior, and content effectiveness, enabling continuous
optimization.
• Conduct deep-dive analyses across multiple sectors (telecom, finance, FMCG, education), identifying macro trends, cultural shifts, and competitive dynamics to unlock growth
opportunities.
• Translate quantitative and qualitative data into compelling narratives and strategic insights, simplifying complexity for senior stakeholders and non-technical audiences.
• Partner closely with media, and creative teams to embed data-driven thinking into campaign ideation, ensuring alignment between insights, execution, and business
objectives.
• Support new business and pitch development by providing data-backed insights, competitive benchmarking, and market intelligence that strengthen strategic proposition.

• Conducted thorough data analysis to provide key insights and recommendations to support business objectives.
• Created and delivered weekly reports and dashboards, highlighting crucial findings to inform decision-making.
• Collaborated on event planning and logistics, contributing to successful event outcomes.
• Ensured data accuracy and integrity through meticulous data cleansing and validation.
• Provided valuable input into content creation to enhance organizational messaging and engagement.

• Successfully secured 18 major key account customers, cultivating strong client relationships.
• Drove product promotions and achieved a 25% increase in sales from existing accounts.
• Developed accurate sales forecasts and engaged with key decision-makers within retail chains.
• Identified and addressed clients critical needs, fostering long-term growth opportunites.

• Supervised daily activities of a team of analysts, ensuring optimal performance and adherence to guidelines.
• Conducted comprehensive review of submited offline files, ensuring quality and accuracy.
• Analyzed real-time video clips of truck drivers, contributing to enhanced driver performance evaluations.
• Managed and improved video clip scrubbing processes, enhancing data quality.
• Prepared and delivered detailed reports and presentations to customers, showcasing findings.

• Promoted Xerox Print Services to new and existing clients, exceeding annual targets.
• Generated detailed weekly sales reports, enabling informed decision-making.
• Analyzed market competition and trends, adapting strategies accordingly.
• Maintained an up-to-date understanding of industry advancements through ongoing education.

• Developed and executed targeted marketing strategies, driving product awareness and sales.
• Formulated advertising, merchandising, and trade promotion programs to meet objectives.
• Identified market opportunities and strengthened product marketability through strategic research.
• Coordinated new product development and improved marketing processes to enhance efficiency.

• Collaborated on the planning, execution, and budgeting of in-store activities, enhancing brand presence.
• Managed marketing activities in the designated territory, aligning with consumer objectives.
• Maintained accurate competitor data to inform decision-making and strategy development.
• Facilitated growth in sales volume and investment outlets, exceeding targets through effective planning.