Emad Sindi

Plan and develop new male brand.
Develop the product portfolio and the product map.
Develop the packaging directions and manage process for 3rd part agencies
Develop marketing strategy and launch plan
Developing the website and the media plan

§ Manage and maintain the web channel operation/releases, i.e. content, tools,
functionality, in line with the global web channel on Samsung website and all digital
platforms/devices
§ In conjunction with the web team, create, adapt, improve and optimize web
communication for SEO and organic and keyword search
§ Plan and execute all digital content, including SEO/SEM, corporate website and
social media
§ Define and manage local projects and liaise with the global web organization to
secure integration
§ Implement the social media strategy, coordinating with Samsung management to
ensure its effectiveness and encouraging adoption of relevant social media
techniques into the corporate culture and into all of Samsung’s products and
services
§ Manage presence in social networking sites including Facebook, Twitter, and other
similar community platforms
§ Manage people within the team/vendor and exercise an active collaboration with
other functions
§ Monitor effective benchmark for measuring the impact of social media programs,
analyze, review and report on effectiveness of campaigns in an effort to maximize
results
§ Developed Digital Marketing Strategies for Samsung Galaxy S8 in the Saudi
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market
§ Worked closely with the creative team in developing marketing plans which
including digital marketing campaigns for Samsung Galaxy Note 8, Galaxy S8,
Galaxy S9, Q-Drive Washing Machine, Refrigerator, and Windfree Wall-mount AC
§ Support in major launches and promotion

§ Successfully managed multiple projects simultaneously such as launched 17
showrooms across GCC & Italy in 12 months Vs. 18 months planned
§ Managed the implementations and workshops among the vendors and departments
for the Enterprise Resource Planning system (ERP)
§ Procured necessary hardware for sales operation (KSA&GCC)
§ Developed a comprehensive E-Commerce package in 2 months earlier than planned
§ Negotiated and acquired an additional discount of 5% with the same SLA (Service
Level Agreement) with 70% of the service provider
§ Worked closely with the manufactures in developing the best possible quality to
the market from Cosmetics, Skin Care, Accessories, Natural Oil and Perfumes and
launched it across Italy and the GCC
§ Worked closely with multiple agencies for social media campaigns to raise brand
awareness
§ Used Agora application to manage the Social Media activities
§ Planned and launched in store event across Italy and GCC that increased the social
media platforms followers by 9000 followers in 20 days

§ Managing brand activation and promoting activities from briefing to evaluations
§ Support in major launches and promotions
§ Coordinate /manage 3rd party agencies
§ Assist with concept development and layout for design of marketing material
§ Identify and develop relationships with vendors & suppliers
§ Monitor market & competitive activities
Key Achievements:
§ Pre-registration
§ Career day
§ Mass activation centers (Jeddah-Riyadh) set up -distributed marketing collaterals
§ Support launch
§ International Telecommunication Union 2009 in Geneva
§ Support major conference and corporate events
§ Jeddah Economic Forum 2010
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§ Selling products and services directly to consumers
§ A Providing high-level customer service
§ Secured checking accounts SR 10 Million achieving my target in less than 5
months in the job
§ Contributed to the branch achieving its Excellence Award for 2008

§ Development of point of sales material to support sales teams, branches and
other points of sale (Call Center / Direct Team)
§ Develop branding and merchandising solutions for SALAMA branches across KSA
(9 branches operating)
§ Coordinate with creative/advertising agencies and third party suppliers and
managed their delivery of various marketing material
Key Achievements:
§ Managed the development and implementation of Saudi IAIC Stand in the
International Motor Expo in Jeddah 2007 resulted in recruiting over 1900
potential retail clients.
§ Led the development and implementation of Saudi IAIC Stand in the
International banking Expo in Jeddah 2007
§ Developed SALAMA corporate brochure and customer sales kit
§ Develop and monitor the monthly pricing survey for the motor business

§ Generate new business by contacting potential customers and selling one or more
types of insurance
§ Provide various insurance policies and help clients choose plans that suit them
§ Analyse clients’ current insurance policies and suggest additions or changes
§ Handle policy renewals
§ Help policyholders settle claims
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