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emna baccour baccour, Business Development Executive

emna baccour baccour

Business Development Executive·Elite Icon Building Contracting

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 5 years, 4 months

Business Development Executive

August 2025 - Present

Elite Icon Building Contracting

Dubai, United Arab Emirates

August 2025 - Present

As a Business Development Executive at Elite Icon Building Contracting, I led end-to-end business development
activities, managing prospecting, client meetings, follow-ups, and lead generation, while also building the
company’s online presence from scratch to support sales growth.
● Drove proactive prospection efforts through direct outreach, networking, and digital channels, generating
30+ qualified inquiries.
● Led client meetings, requirement discussions, and proposal follow-ups, supporting deal progression and
relationship building.
● Managed end-to-end follow-up processes to convert inquiries into active opportunities and ongoing
projects.
● Built and managed the company’s online presence from the ground up, strengthening brand visibility and
inbound lead generation.
● Aligned sales and marketing efforts by combining field sales activities with digital outreach to support
consistent pipeline growth.
● Maintained sales tracking and reporting to monitor leads, opportunities, and conversion progress.

Company industry:
Construction & Building
Job role:
Construction and Building

Lead Generation Officer

April 2025 - August 2025

Vermeg

Ariana, Tunisia

April 2025 - August 2025

• Executed B2B lead generation activities targeting the French financial services market, contributing to
increased lead quality and engagement.
• Collaborated closely with sales teams to align lead generation strategies and follow-up processes,
improving lead-to-opportunity conversion rates.
• Supported the planning and execution of industry events and webinars, contributing to pipeline growth
through event-generated leads.
• Managed lead tracking, reporting, and performance analysis to measure campaign effectiveness and
support data-driven decision-making.
• Contributed to email and LinkedIn outreach campaigns adapted to the French market, resulting in higher
response and engagement rates.

Company industry:
Software Development

Marketing And Partnerships Manager

January 2023 - January 2025

Vneuron

Ariana, Tunisia

January 2023 - January 2025

As the Marketing and Partnerships Manager at Vneuron, I spearhead marketing strategies and cultivate strategic
partnerships to drive business growth. Through collaborative efforts with sales teams, I align marketing initiatives
with business objectives, resulting in increased lead generation and enhanced brand visibility. Leveraging targeted
email campaigns, SEO optimization, and social media management, Ive effectively expanded our reach and
engagement. Additionally, by nurturing key partnerships, Ive facilitated mutually beneficial relationships,
positioning Vneuron for sustainable growth and industry recognition.

Company industry:
Financial Services

Digital Marketing Specialist

January 2022 - January 2023

Vneuron

Ariana, Tunisia

January 2022 - January 2023

As a Digital Marketing Specialist, I collaborated with the Marketing Manager to elevate Vneurons brand image and
digital impact, securing recognitions from esteemed entities like Chartis and Waters Rankings, while driving
higher performance results and valuable partnerships.

Company industry:
Financial Services

Marketing Manager

December 2021 - January 2022

InQuize, Proxiweb

Tunis, Tunisia

December 2021 - January 2022

As the first hire on the marketing team, I successfully recruited and led the business development and marketing
team. Developed and executed a comprehensive marketing strategy, helped optimize both the web app and
mobile app. Conducted training for marketing and business development. Orchestrated a successful app launch.

Company industry:
Social Services

Digital Project Manager

January 2021 - November 2021

Agenceweb.fr

Ariana, Tunisia

January 2021 - November 2021

• Successfully conceptualized a comprehensive marketing strategy from scratch for a digital consulting
website, resulting in increased website traffic and improved client lead generation.
• Wrote and optimized engaging blog posts for clients to enhance their online visibility and organic search
rankings.
• Created compelling website content for clients, to help drive higher user engagement and extend average
time spent on their webpages.
• Conducted extensive benchmarking and competitor research, providing valuable insights to enhance
clients market positioning.
• Generated detailed web reports with data-driven recommendations, resulting in increased website
conversion rates.
• Managed social media channels, fostering a vibrant online community and boosting brand awareness and
engagement.

Company industry:
Marketing

Education

IHEC Carthage

January 2021

January 2021

Master's degree, Marketing

Tunisia

IHEC Carthage

January 2019

January 2019

Bachelor's degree, Marketing

Tunisia

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROSPECT MANAGEMENT
Intermediate
PROSPECT MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Beginner

French

Beginner

Arabic

Beginner

Training and Certifications

Certifications
Scrum Master
Local SEO
Content Led SEO