Erica Smith

Planned and delivered extensive marketing consultancy services to various companies within UAE, including Dubai Tourism (DTCM /DFRE), Savills ME, Al Masaood Group LLC, and Sheikh Suroor Bin Muhammad Al Nahyan Private Office. Performed audit of all marketing initiatives, conducted market research, and provided long/short term and on/offline marketing strategy. Oversaw all phases of brand development, which include campaign execution, sales/marketing planning, product launch, and senior management reporting.
• Nominated for 2019 MENA Effie award for creation and execution of highly successful and effective 360 real estate marketing campaign, developed for Al Masaood Group, Azure Al Reem on Al Reem Island, Abu Dhabi.

Marketing lead of development and delivery of 360 marcomms plans for the DTCM full festivals annual calendar which includes but not limited to: Dubai Shopping Festival, Dubai Fitness Challenge and Dubai Food Festival. Steered all phases of local/international event campaigns, which include strategic planning, budgeting, and branding across PR, digital, CRM, web development, social media administration, content creation, and C2C
• Successfully lead more than 16 campaigns annually through strategic festival marketing planning and effective management of retail events schedules.
• Surpassed all assigned KPIs of each campaign, while ensuring delivery of all initiatives prior to deadline, within assigned budget

Steered execution of all marketing functions of the company and subsidiaries, including multiple real estate and commercial entities such as hospitality, education brands, and an eight million sq. ft mixed use development within Mohammed Bin Rashid City. Managed all aspects of marketing, branding, communications, website, and advertisements by creating marketing strategies, plans, budgets, and numerous reports for Chairman and company heads.
• Received fast-track promotion from senior marketing manager to head of department within 12 months due to performance

Directed PR & events team to manage a 27-product portfolio across 23 destinations and within 16 countries across Middle East, Africa, Asia, and Europe via implementation of strategic annual PR and events planning.
• Core senior team member responsible for successful marketing launch and roll out of new online/offline products in new international markets and scheduling and management of more than 50 international events/exhibitions in one year.

Development and roll out of annual marketing, communication, and events plan to target specific audiences for highly successful London based healthcare start-up organisation.
• Significantly Increased online enquiries in the first 6 months through development and management of digital channels
• Lead implementation and development of extensive Salesforce CRM marketing system. Editor of quarterly lifestyle magazine.

Managed marketing of Abu Dhabi flagship mixed-use development including the world-famous Louvre Abu Dhabi and Guggenheim, extensive residential offerings, Gary Player Championship Golf Course and nine five-star hotels such as St Regis Abu Dhabi
• Produced and implemented annual/long-term marketing plans for the overall destination and multiple high-profile tourism asset launches to complement sales plans from master plan launch to public launch.
• Executed extensive international strategic multi-media campaigns and high-profile launches across all sectors from real estate including Saadiyat villa, apartments, F&B, luxury hotel brands and global cultural and sporting brands.