Marketing Manager
Yateeb Resturants
Total years of experience :8 years, 6 Months
Created 3 local brands from scratch to being profitable business units in the group. Finalized 2 International Franchising deals. Built and led team of external agencies to cater for the group marketing needs.
Selected Results:
Launched 3 New local brands, with sales exceeding plans by 15%.
Created all online assets for 5 Brands to total of more than 50K followers.
Launched first concerted e-mail marketing strategy and grew contact database to 5000 detailed entries.
Strategies:
Conducted market research to discover new business opportunities.
Created brands from concept to cater for the discovered market need.
Choosing best locations for expansion and conducting required feasibility studies.
Conducted marketing campaigns according to planned budget with ROI exceeding expectations.
Increased the profitability of brands by introducing new profitable bundles.
Identifying target markets and developing strategies of communication.
Prepared 5 years marketing plans and ensure perfect implementations and revising expectations every quarter.
Managing the production of marketing material to ensure best quality and price.
Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
Personally shot and edited menus, saving thousands of dollars per year in production costs while still creating high-quality and engaging content.
*Develops and implements the HarassMap digital marketing strategy and plan
*Creates and delivers innovative and impactful digital campaigns, with an emphasis on social media and SMS campaigns, against set targets
*Manages HarassMap’s presence on all relevant social media platforms and crafts daily posts/tweets, including the development of engaging and relevant content
*Manages the development and optimization of the HarassMap website while ensuring SEO and favorable user experience
*Delivers reporting, analysis and on-going optimization of all digital marketing channels
*Represent HarassMap, our mission, strategy and messaging in speaking engagements and collaboration meetings with organizations and groups working on sexual harassment.
*The day-to-day management of clients’ marketing and advertising campaigns
*Pro-active leadership that encourages teams to perform to the best of their ability
*Regular communication and liaison with clients at a senior level
*Generating accurate reports and status notifications
*Pitching fresh and innovative ideas to clients
*Completing projects to a specific schedule and within an agreed budget
* Manages the development of communication projects from conception to production.
* Directs a team of communications professionals through the various aspects of the project in order to obtain desired results.
* Works with internal departments to identify their needs. Prepares materials geared towards the prospective audience through correct channels.
* Responsible for the management of communication project budgets
* Collects, analyzes and interprets results in regards to the efficiency and effectiveness of communication projects.
*Negotiate contracts with vendors and distributors to manage materials distribution, establishing distribution networks and developing distribution strategies.
*Consult with product development personnel on product specifications such as design, color, and packaging.
* Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
* Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
* Initiate market research studies and analyze their findings to identify potential markets for products and services.
* Managing launch campaigns for new products.
* Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
* Managing media and marketing staff and external PR agencies.
* Developing the marketing strategy for the company in line with company objectives.
* Creation and publication of all marketing material in line with marketing plans.
* Planning and implementing promotional campaigns with sales activities.
* Overall responsibility for brand management and corporate identity.
* Preparing online and print marketing campaigns.
* Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
* Analyzing potential strategic partner relationships for company marketing.
* Search, decide-on and procure innovative giveaways.
" Check to ensure that appropriate changes were made to resolve customers' problems.
" Contact customers to respond to inquiries or to notify them of claim investigation results and any planned adjustments.
" Solicit sale of new or additional services or products.
" Confer with customers by telephone or in person to provide information about products and services, to take or enter orders, cancel accounts, or to obtain details of complaints.
" Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, and adjusting bills.
" Identify potential clients, using advertising campaigns, mailing lists, and personal contacts.
" Prepare sales presentations and proposals that explain product specifications and applications.
" Negotiate prices and terms of sales and service agreements.
" Record transactions accurately, and keep clients informed about transactions.
Self Study of CIM, as part time
