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Evren Altiok, Regional Director of Communications, MENAT

Evren Altiok

Regional Director of Communications, MENAT·HSBC

United Arab Emirates

Master's degree, INTERNATIONAL RELATIONS

Work experience

Total years of experience: 27 years, 7 months

Regional Director of Communications, MENAT

April 2014 - Present

HSBC

Dubai, United Arab Emirates

April 2014 - Present

• Regional role controlling and operating in 10 countries, covering a $1.5bn annual profit business. Managed a team of 20 people and coordinated all aspects of media relations, issues/crisis management, social media monitoring, leadership communications, employee communications and surveys in the Middle East North Africa and Turkey region, based in Dubai.
• Acted as the Deputy Head of Communications for EMEA from 2014 to mid-2015, until the split of Europe and MENA regions, deputising for a business covering 32 countries and jointly supervising a communications team of 100 people and a budget of $27m, from the UK to the UAE.
• Provided the MENAT CEO and the leadership team with strategic advice on all key business matters.
• Successfully managed the reputational risks regarding 2.7m credit card data loss in Turkey, winning the best crisis management award globally and publicised appraisals from NGOs specialised in cyber security.
• Executed all communications and managed reputational risks on the Jordan and Lebanon country disposal transactions.
• Managed the strategic and operational control of the Communications function’s regional budget, achieving 25% cost reduction from 2014 to 2017 in both USD and FTE terms.

Company industry:
Banking
Job role:
Marketing and PR

Director of Strategy & Planning, Communications and Chief of Staff to the CEO

June 2009 - April 2014

HSBC

Istanbul, Türkiye

June 2009 - April 2014

• Managed a team of 10 people, developed and executed strategic plans, coordinated transformation projects, mergers & acquisitions, credit agency relationships, coordinated Investor Relations and supervised all aspects of external and internal communications and corporate social responsibility projects, in a $250m annual profit business, based in Turkey.
• As the Chief of Staff, represented the CEO in all strategic and critical meetings or platforms. Assisted the CEO with strategic advice in decision making, coordinated the execution of strategic initiatives, assessed inquiries directed to the CEO, determined the proper course of action and delegated to the appropriate individual to manage.
• Managed the due diligence processes of a number of high profile M&A deals in Turkey, on behalf of the CEO and the Global Strategy & Planning function.
• Coordinated the Advantage credit card re-branding project with Oliver Wyman and the Branch Distribution Review project with McKinsey consultancies, optimising the branch network from above 300 to around 90 branches in 18 months, bringing the country back to profitability after 2.5 years of losses.
• Until the global split of Communications and Marketing functions by the end of 2011, directly managed $25m advertising budget, sponsorships and corporate events.
• Launched the bank’s corporate accounts in Twitter and Facebook channels, focusing on customer complaints management, Marketing and PR activities.

Company industry:
Banking
Job role:
Marketing and PR

Vice President, Corporate Audit

December 2006 - June 2009

Merrill Lynch

Istanbul, Türkiye

December 2006 - June 2009

• Conducted internal audits and fraud investigations in equities, equity derivatives, fixed income, money markets, foreign exchange trading desks and investment banking business, based in Turkey.
• Developed and executed the annual audit plan and reported the progress to the Board quarterly. Coordinated the quarterly Audit Committee meetings and acted as the primary point of contact for regulatory and external auditors.
• Supported the foundation of the bank in Turkey, following the acquisition of a local bank by Merrill Lynch.
• As part of the EMEA team, conducted international audits in London, Moscow and Madrid and participated in a high profile $100m FX trade mismarking fraud investigation in London.
• Managed the integration of Merrill Lynch and Bank of America corporate audit systems and processes in Turkey, following the acquisition of Merrill Lynch by Bank of America in 2008.

Company industry:
Banking
Job role:
Accounting and Auditing

Senior Internal Audit Manager

July 2002 - December 2006

HSBC

Istanbul, Türkiye

July 2002 - December 2006

• Managed a team of 7 people, and conducted internal audits and project/IT audits in the head office units, based in Turkey.
• Conducted quality assurance reviews across all areas of the Internal Audit function.
• Supported the integration projects following HSBC’s Demirbank and Advantage Card acquisitions.

Company industry:
Banking
Job role:
Accounting and Auditing

Senior Internal Auditor

January 2000 - July 2002

Garanti Bank

Istanbul, Türkiye

January 2000 - July 2002

• Conducted internal audits and fraud investigations in branches, head office and equity brokerage agencies.
• Coordinated the Operational Risk Assessment Project across the bank, reviewing front and back office units, systems and processes to capture the inventory of all operational risks, controls and gaps.

Company industry:
Banking
Job role:
Accounting and Auditing

Assistant Auditor

November 1998 - January 2000

Interbank

Istanbul, Türkiye

November 1998 - January 2000

• Conducted internal audits and fraud investigations in branches.
• Reviewed a branch, as part of a high profile, industry-wide “value added tax” fraud investigation.

Company industry:
Banking
Job role:
Accounting and Auditing

Education

LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE

August 1997

August 1997

Master's degree, INTERNATIONAL RELATIONS

United Kingdom

GPA (percentage): 80%

GPA (percentage): 80%

Master of Science in International Relations

MIDDLE EAST TECHNICAL UNIVERSITY

July 1996

July 1996

Bachelor's degree, INTERNATIONAL RELATIONS

Türkiye

GPA (point): 3.56 out of 4

GPA (point): 3.56 out of 4

Master of Science in International Relations. High Honor student with the third highest cumulative GPA (3.56 out of 4.00) among 60 graduates. Awarded British Council scholarship for post-graduate degree in the UK.

Skills

Public Relations
Expert
Public Relations
Expert
Consultancy
Expert
Consultancy
Expert
Business Transformation
Expert
Business Transformation
Expert
Strategy Work
Expert
Strategy Work
Expert
Communications
Expert
Communications
Expert
SENIOR MANAGERIAL EXPERIENCE
Expert
SENIOR MANAGERIAL EXPERIENCE
Expert
Familiar with all MS Office applications
Expert
Familiar with all MS Office applications
Expert
Communications
Expert
Communications
Expert
Strategy Work
Expert
Strategy Work
Expert
Business Transformation
Expert
Business Transformation
Expert
Consultancy
Expert
Consultancy
Expert
Public Relations
Expert
Public Relations
Expert

Languages

English
Expert
Arabic
Beginner
Turkish
Expert
German
Intermediate

Memberships

BRITISH COUNCIL SCHOLARSHIP FELLOWS ALUMNI

FELLOW

September 1996

EARTHWATCH

MEMBER

July 2003

Training and Certifications

Certifications
CERTIFIED INTERNAL AUDITOR (CIA)
Oct 2003
CERTIFIED FINANCIAL SERVICES AUDITOR (CFSA, BANKING)
May 2005

Hobbies

  • Sports, swimming, running, music and travelling.