National Modern trade sales Manager
Lorenz Snack World Egypt
Total years of experience :22 years, 2 Months
(HORECA - Key Accounts -LGs)
Develop and Keeping up-dated an Account Plan
Monitoring Performance and Reporting
Planning/Carrying out/Supporting Local Marketing Activities
Conducting the Business Reviews
Managing the Budget
Being Responsible for the Sales Revenue and Prioritization
- Developing productive long term relationships & strategies with
customers.
- Reaching sales targets.
- Preparing volume forecasts and plans
- Implementing sales strategy
- Closely cooperating with other departments involved with my
accounts
- Develop in-store visibility plans; and follow-up to achieve timely &
effective implementation.
- Initiate & develop annual marketing plans as per the strategy &
guidelines set and agreed with marketing team; follow-up on
implementation; and report back progress & any recommendations
to change or amend.
- Developing people (selling, negotiation, team work, and
merchandising skills).
- Managing and increasing customers profitability
- Continuously improve share of shelf vs. competitors and amplify
impact of product visibility on consumers. Company products being
Impulse products, place company products on checkouts, in
category, and occasionally in selective out of category.
Key Accounts and HORECA
- Reporting to the CEO of the company.
-Manage trade spending and budgets across all brands.
-Provides leadership for the sales team, towards the achievement
of maximum profitability and growth in line with company vision
and values.
-Establishes plans and tactics to expand the customer base in the
Modern trade channel.
- Review sales and activity reports, and retail audit to measure
productivity and goal achievement, and take corrective actions
accordingly.
-Establish and implement departmental policies, goals, objectives,
and procedures, conferring with top managers, organization
officials, and stuff members as necessary.
gsk- GlaxoSmithKline-CONSUMER HealthCare
( Key Account Manager )
Meeting the top line sales objective with key Accounts in Egypt
Overall responsible for sales to key accounts in the market
Ensuring stock availability at all the outlets with a high degree of forecasting accuracy
Provide direction for the implementation of the plan at the field level.
Implement customer marketing plans and category management
Implement agreed Trade Promotion & rebate plans by ensuring spends within budgets
Managing the Customer-wise profitability for Key Accounts
Setup a model to measure Key Accounts profitability
Ensure activities with Key Accounts are done to maximize returns for GSK
Provide strategic inputs and competitive insights for Key Accounts
Develop annual plans for key Accounts in the market
Build relations with regional Key Accounts
Deliver the Perfect Punch in terms of Key Accounts
New products introduction
Pack changes
Price increases
Enrolment of new outlets
Consumer promotions and other activities
Maximize the consumer touch point in the Key Accounts
Locally develop Plano grams, display units and other sign boards to maximize brand visibility
Ensure promotional activities get maximum mileage - liquid sampling, prominent displays, secondary locations, dispensers
Innovate to maximize consumer touch points
Take inputs from customer activation to develop and execute a strong 360 degree communication to maximize consumer touch point
Setup Processes to ensure a smooth functioning of Key Accounts
Competition, analysis of effectiveness of promotions, profiling of Key Accounts
Evaluation of all activities and investments with budget controls
Periodic business reviews with regional Key Accounts
Lead and develop Key Account executives
Modern Trade Manager ( Tourism, Catering, Suppliers, B2B and KeyAccounts ) - Cairo, Alex, Sharm Elsheikh & Hurghada )
Reporting to the GM
Modern Trade Supervisor ( Tourism & K.A )
Marketing And Sales
-Finishing the proceedings whih attached to the documents.
-Passing the goods through custom.
Bachelor of Management Sciences Banking Section
Major Banking