فهد المطيري

- Plan and execute a marketing strategy for the organization and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events in our malls
- Guide the day-to-day activities of the Marketing team and Social Media Manager.
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable leasing team to function effectively
- Manage and refine the organization’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilize data for marketing campaigns, interrogating the organization’s databases and external data
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
- Maintain confidentiality in all matters related to work and information.

Developed annual Marketing Strategy in collaboration with the financial and operations directors and third
parties.
Developed annual budgets in collaboration with the financial and operations directors.
Reviewed the financial aspects of product development, such as food & paper cost, budgets, research and
development appropriations and marketing budget.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximisation.
Initiated market research studies and analysed findings.
Analysed business developments and monitored market trends.
Consulted with operations to determine projected demand for products and services.
Completed quarterly forecasting and monthly financial reviews.
Worked with the communications team to drive internal promotion of company programmes, initiatives,
guiding principles and mission.
Coordinated and participated in promotional activities and trade shows.
Daily sales & transactions motioning with the financial and operations directors.
Conduct product mix analysis to evaluate campaign performance and create opportunities to increase
sales.

Conduct quarterly menu engineering analysis.
Planning, executing, and monitoring annual media strategy.
Planning, executing, and monitoring annual in store communication and activation plan.
Negotiate annual media buying and prints.
Forecasting the operating costs for scheduled and unscheduled promotional offers by strategizing with the
financial and operations directors.
Planning, executing, and monitoring all offline & online marketing activities plan.
Planning, executing, and monitoring ATL & BTL Calendar.
Planning, executing, and monitoring Brand Communication plan.
Planning, executing, and monitoring monthly marketing calendar & activities.
Analysed third-party data and investigated new growth opportunities.
Collaborated with developers, advertisers and production managers to market products and services.
Directed the hiring, training and performance evaluations for marketing staff and supervised their daily
activities.
Coordinated art and graphics creation for effective merchandising.
Identified value propositions and key messages for all of the company's marketing campaigns.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Communicated marketing teams' plans and accomplishments to verify alignment with senior management
objectives.
Travelled nationally and internationally to meet with customers and deliver clear company messages.
Analysed usage patterns to understand ways in which customers used company products and services.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Collaborated with designers and the editorial team on marketing materials.
Created effective messaging using language, graphics and marketing collateral.
Compared agency and vendor marketing expenses against established budgets.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing
strategy.
Directed a successful search engine marketing campaign that utilised solid linking, technical and keyword
research tactics.
Increased website traffic using cutting-edge inbound marketing techniques.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time,
cost-effective delivery of all marketing communications materials.
Coordinated with Media agency to deliver impactful campaigns
Planning, executing, and monitoring annual CSR & PR calendar
Online GES reporting monitoring
Third party revenue and marketing strategy monitoring

Planning, executing, and monitoring digital marketing & social media strategy
Planning, executing, and monitoring digital campaign & activation in/out store
Planning, executing, and monitoring LSM activities
Development of appropriate campaign content & headlines for all related offline & online marketing
materials - Arabic & English
Development of appropriate story board & radio Ad scripts - Arabic & English
Overseeing TVC & radio VO production - Arabic & English
Development of SMS & Whatsapp content - Arabic & English
Development of website content - Arabic & English
Development of social media content and engagement monitoring
website traffic, E-Commerce conversion rate and Online revenue performance Monitoring
Google Analytics Reports analysis.
Social media performance report analysis.
Conduct field visits to evaluate campaign & competitors performance
conduct store visits to assess the situation and requirements
Coordinated with advertising agency to guarantee on time, cost-effective delivery of all marketing
communications materials.
Addressed and resolved customer complaints empathetically and professionally.

Certified Food Safety Inspector and Performance evaluation Specialist - Pizza Hut & Taco Bell
Report Directly to Managing Director.
Conduct daily unannounced site visits to evaluate and rectify food safety procedure and improve operations
excellence to run great restaurants by providing and discussing visit report with the store manager and
above store leaders along with details success action plan.
Submit detailed reports to appropriate executives.
devising and establishing a company's quality procedures, standards and specifications.
defining quality procedures in conjunction with operations director.
setting up and maintaining controls and documentation procedures.
monitoring performance by gathering relevant data and producing statistical reports.
making suggestions for changes and improvements and how to implement them.
making suggestions for changes and improvements and how to implement them using relevant quality tools
and making sure managers and other staff understand how to improve the business.
making sure the company is working as effectively as possible to keep up with competitors.
Understand customer needs and requirements to develop effective quality control processes.
Ensure adherence to health and safety guidelines as well as legal obligations.
Supervise inspectors, technicians and other staff and provide guidance and feedback.
Oversee all product development procedures to identify deviations from quality standards.
Inspect final output and compare properties to requirements.
determining, negotiating and agreeing on in-house quality procedures, standards and specifications.
specifying quality requirements of raw materials with suppliers.
investigating and setting standards for quality and health and safety.
ensuring that manufacturing processes comply with standards at both national and international level.
determining training needs.
acting as a catalyst for change and improvement in performance and quality.
directing objectives to maximize profitability
recording, analyzing and distributing statistical information

Identify and assess future and current training needs through job analysis, career paths, annual
performance appraisals and consultation with line managers.
Determines training needs and requirements for an organisation or group by meeting with managers, talking
with employees, or administering surveys.
Monitor and evaluate training program's effectiveness, success and ROI periodically and report on them.
Manage training budget.
Provide opportunities for ongoing development.
Resolve any specific problems and tailor training programs as necessary.
Maintain a keen understanding of training trends, developments and best practices.
Oversees training programmes that include web-based seminars, printed manuals, group sessions, training
videos, and more.
Reviews existing training materials produced by third parties to determine appropriateness and relevance.
Modifies or creates course materials and training manuals to meet specific training needs.
Presents in-person and online training sessions.

Schedules training sessions, organizes information technology and other equipment, and manages course
enrollment.
Monitors training programmes and manuals to ensure that they are effective and up-to-date and makes
updates as necessary.
Works with managers to address learning issues, instruction problems, or new educational needs regarding
specific employees or departments.
Maintains understanding of new educational and training techniques and methods
Used role playing, simulations, team exercises, group discussions, videos and lectures to instruct
participants in a variety of ways.
Organised training for 30 new employees per week.
Extensively trained new and existing employees.
Conducted one-on-one tutoring sessions for new employees.
Clearly communicated objectives for all lessons, units and projects to all participants.
Addressed all questions from training programme participants.
Assumed ownership of all training programme initiatives.

Identify and assess future and current training needs through job analysis, career paths, annual
performance appraisals and consultation with line managers.
Determines training needs and requirements for an organisation or group by meeting with managers, talking
with employees, or administering surveys.
Monitor and evaluate training program's effectiveness, success and ROI periodically and report on them.
Manage training budget.
Provide opportunities for ongoing development.
Resolve any specific problems and tailor training programs as necessary.
Maintain a keen understanding of training trends, developments and best practices.
Oversees training programmes that include web-based seminars, printed manuals, group sessions, training
videos, and more.
Reviews existing training materials produced by third parties to determine appropriateness and relevance.
Modifies or creates course materials and training manuals to meet specific training needs.
Presents in-person and online training sessions.
Schedules training sessions, organizes information technology and other equipment, and manages course
enrollment.
Monitors training programmes and manuals to ensure that they are effective and up-to-date and makes
updates as necessary.
Works with managers to address learning issues, instruction problems, or new educational needs regarding
specific employees or departments.
Organised training for 30 new employees per week.
Extensively trained new and existing employees.
Conducted one-on-one tutoring sessions for new employees.
Clearly communicated objectives for all lessons, units and projects to all participants.