Marketing & Communication Manager
Mohsin Haider Darwish LLC
Total years of experience :13 years, 0 Months
- Development and implementation of local marketing strategy in align with global brand strategy.
- Preparation of annual budget and marketing plan for sales and aftersales departments with set KPIs.
- Conduct and present customer survey to management for CSI and also provide customer demand, so appropriate actions can be taken.
- Development of customer delight program for retaining existing customers.
- Training staff on the new products and development in the brands.
- Develop and execution of branding and tactical campaigns with smart use of ATL, BTL & digital platform to reach target audience and maximize ROI.
- Analyse data from the campaigns to improve them in future.
- Plan and execute new product launch as per the brand guidelines, explored virtual launches for the products.
- Manage and maintain brand websites and activities on social media networking sites.
- Set KPIs for the social media marketing and closely monitor it.
- Develop and organize workshops, customer meets, roadshows and other events for publicity
- Develop experimental and co-marketing/branding opportunities.
- Carefully review sponsorship proposals and ROI for these proposals before approving.
- Keep showroom and aftersales area up to date as per the dealership branding standards.
- Order and create appropriate marketing material to support sales and aftersales.
- Maintain internal communication with all the stake holders and receive their feedback and requirements from marketing department.
- Maintain professional relationship with brand principals and engage them with all marketing activity, to maximize support from them on these activities and take necessary approvals when required.
- Initiate and maintain contact with the local media.
- Manage creative, advertising, digital and PR agencies along with other vendors.
- Develop and implement PR communication strategies to create awareness among target audiences.
- Manage and maintain dealer standards for annual audit.
Adworks is complete 360 advertising and communication agency. It provides complete marketing solutions to clients covering Advertising, PR, Communications, Digital and Events.
Provide clients like Al Mazaya Oman real estate (Part of Al Mazaya Holding Kuwait) with marketing and communication strategies. Monitor impact of the marketing campaigns and provide client with reports. Introduce the brand with new marketing channels, Suggest partnership with other brands for cross marketing. Suggest and manager ATL and BTL activities for client. Support client with enhance awareness by digital media. Share KPIs and ROIs with client support brand to achieve them.
Current key clients are Jotun Paints, Audi, Bentley, Itffaq Travel & Tourism, Café 911, Double Road tyers.
Created and implemented advertising campaigns and organised special publicity events and promotions for internal and external audiences. Managed and developed media campaigns, media relations, marketing communications materials, community relations outreach, and sponsorship development. Designed and arranged workshops, customer meets roadshows, and other events for publicity and information purposes. Formulated and monitored reports, briefs, speeches, presentations and press releases.
Key Accomplishments:
•Achieved three-year continues PR dealer award winner of the region by Audi Principles.
•Established communications strategies and programs designed to create awareness among customers.
•Planned and supervised division sales collateral, presentation material, and advertising as mandated by corporate brand guidelines.
•Assembled, examined, and formulated communications material for internal or external audiences.
Collaborated with our partners like advertising, PR, event management, and merchandising agencies. Led and executed brand building initiations and events like road shows and motor show. Delivered input in the preparation of the marketing annual budget and coordinated with sales and CRM team to analyse demand to provide inputs to increase sales.
Key Accomplishments:
•Successfully decreased 20% of the budget by doing roadshows in-house.
•Created branding and marketing campaigns for the brands like Mazda Cars, Geely Emgrand Cars, SEAT Cars, International Trucks, JAC Motors - Trucks, TEMSA Buses, Higer Buses, TOTAL Lubricants, Towell Auto Leasing and Value Cars (pre-owned vehicles
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