Karma Al-Ajlani

Leading digital transformation, omnichannel customer experience, CRM, loyalty, WhatsApp for Business and e-commerce initiatives to drive customer engagement, retention, and business growth.

Responsible for leading the brand’s digital strategy, social media presence, and integrated marketing communications to drive awareness, engagement, and customer acquisition.

• Fully manage and accountable for the planning, implementation and delivery of all digital campaigns
• Planning and executing branding and tactical campaigns
• Currently working mostly on conversion campaigns (tactical) to drive traffic and generate sales
• A full understanding on KPIs and the impact of various digital touch points on client’s business and marketing strategies
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies
• Monitor our campaigns and optimize to over-achieve on the clients’ KPIs
• Measuring the success of our campaigns and reporting the results to the clients while also providing recommendations and way forward
• Solid knowledge of research & website analytics tools
• Research findings and generating consumer insight that enables creative communication solutions
• Presenting and devising strategies to drive online traffic to our clients’ websites
• A solid knowledge of e-commerce and its effectiveness in creating awareness while also driving sales

• IPA Foundation Certificate - Pass with distinction
• Plan and execute all digital plans for Americana, Bank Al Jazira, Punjabi Al Muhaidib & Rabea Tea
• Measure and report performance of all digital marketing campaigns
• Providing accurate reports and analysis to clients
• Contributing to social media engagement and brand awareness campaigns
• Keeping up to date with current digital trends
• Solid knowledge of research & website analytics tools

PartyLikeYolo is an online start-up organization that offers party supplies and a full customized event for any occasion. We basically plan events from A-Z. All customers have to do is just state their favorite theme for their occasion and we do the rest!
What makes us different from others is that we make sure to provide our customers with unique and high quality products and services at cheaper prices. We order our supplies from outside Saudi Arabia, mainly from the states. We also produce handmade products to ensure uniqness.

Main responsibilities:
-Daily sales update
-Obtaining Market share and Rankings monthly
-Partial packaging
-Research and presentations
-Handling all marketing inventories