Alaa Chakroun

Reporting directly to the Group Head of Brand and Sales Planning, I serve as the leader of Brand and Marketing at NMS. In this pivotal role, I am entrusted with leading the strategic direction and operational execution of our brand and sales initiatives across the organization.

• Pioneered the launch and establishment of Jetour brand in KSA, starting from ground zero and planting its recognition and market presence to become an impressive player in local auto industry.
• In a declining Chinese brand market share of -4.17%, Jetour has a growth rate of 0.4% in 2023 due to aggressive marketing and pricing initiatives.
• Successfully drove an 85% increase in social media engagements through strategic content development, audience targeting, and influencer marketing.
• Strategically planned initiatives that resulted in a remarkable 53% increase in qualified leads. Leveraged targeted marketing campaigns, refined lead generation processes, and implemented data-driven strategies to enhance lead quality and quantity, driving substantial growth in potential customer acquisition.
• Directly contributed to a staggering 153% increase in showroom walk-ins through the development and execution of highly effective marketing campaigns.

Stellantis corporation formed from the merger of Fiat Chrysler Automobiles (FCA) and the French PSA Group. Under UMC umbrella brands were Chrysler, Jeep, Dodge, RAM, Fiat, and Alfa Romeo.
Managing the American auto brands of Chrysler, Dodge, and RAM trucks in KSA with responsibilities of product ordering planning, price positioning, marketing strategies, and sales achievements.


Some of my major accomplishments and core marketing responsibilities were:

• Launching effectively 3 major Stellantis base campaigns and 2 localized campaigns (ATL and BTL) closed 2021 with effective 7% growth over 2020.
• Monitor Sales and Marketing KPIs to make sure monthly targets are met.
• Prepare and manage the annual budget for the brands.
• Conduct routine price checks via mystery shopping programs in order to have competitive pricing and margins and by maintaining competitive price indexes.
• Review and approve ME marketing plans based on the annual marketing calendar.

• Successfully launched Marketing campaigns which enabled us to achieve set Sales Targets and certain incremental for volume vehicles.
• Plan, develop and supervise execution of the annual Marketing Plans & Budgets.
• Plan and develop short-term tactical campaigns to achieve set sales objectives and targets.
• Manage client-agency relations for Media, Advertising, BTL and PR operations.
• Review and control the Marketing Budget and liaison with FCA-ME for continuous Marketing Support.
• In a declining market of -35%, UMC has a growth rate of +24% in 2017 due to aggressive marketing and pricing initiatives.
• In an economic downturn, UMC increased market share by +0.9% points over 2016.

• Overseeing and developing marketing campaigns.
• Conducting research and analyzing data to identify and define market needs.
• Manage client-agency relations for Media, Advertising, BTL and ALT operations.
• POS Promotional activities.
• Organizing events, product launches and exhibitions.
• Measures the ROI (return on investment) in each project/campaign.
• Managing campaigns on social media

• Organizing promotional presentations; updating calendars.
• Coordinating with Media Agency for Artworks and POS.
• Supports sales staff by providing sales data, marketing updates, and new product information.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Exploring opportunities to add value to job accomplishments.