Trade Marketing & Distribution Manager - Central & Eastern Region
British American Tobacco
Total years of experience :18 years, 2 Months
• Mentored a team to drive IMS across traditional trade & key account channel.
• Executed in store communication alongside sales within an outlet to improve overall brand penetration.
• Accomplished daily, weekly, and monthly forecast by DR and at outlet level.
• Authorized to act as Regional Manager in the absence of manager.
• Achieved organizational goals through mentoring, creativity, critical thinking, and merchandising skills.
• Responsible for leading a team (8 TM reps + 7 Merchandiser) to create demand via visibility and availability across various channels (retail, key account and wholesale channel).
• Influenced in coordinating the efforts of wholesale and retail sale through increased visibility share and reduced OOS at outlet level.
• Executed with effective implementation of monthly trade marketing cycle activities.
• Responsible for a budget of 1.3 million to drive demand through in store communication in East region.
• Succeeded the organization through project management, stakeholder management, team management, and networking skills.
• Mentoring the team of 8 executives and influenced them with motivation and positivity
• Acknowledged to circulate and support all key reports to area and KSA leadership team on time.
• Composed on keeping track on competition activities in the market and analyse them on demand.
• Facilitated with right stakeholders to acquire support and cooperation to develop deeper understanding of the business and projects.
• Produced reports for the business to track progress efficiency and effectiveness in the market.
• Formulated the availability of all product line across the retail and KA channel.
• Managed team of merchandisers and ensure coverage of retail and key account universe covered by the branch.
• Achieved operational efficiency by 100%
• In 2010 achieved highest pack facing share in KSA.
Key Deliverables/ Key Highlights:
Monitor, assess and evaluate sales trend to analyze market trend and consumer behaviour.
Prepare and Analyze monthly stock and sales data and present report to senior management.
Forecasting and managing sales and stock reports and updating purchase orders.
Analyzing stock levels and monitoring and tracking of stock transfer request for all branches.
Assist the sales and marketing teams in developing the annual sales operating plan.
Attending various training courses as part of the P&G employee development program.
- Working as a Team Leader in Complaint Management Unit.
- Responsible for resolving the concerns of the customers for Standard Chartered Bank (all over Pakistan) and American Express Bank that are addressed directly to the MANCOM (Management Committee), SBP (State Bank of Pakistan) and BM (Banking Mohtasib).
- Complete workflow management of the complaint resolution process.
- Monitoring of proper and in-depth investigation to resolve the issues in co-ordination with other departments of the bank in a way, which would be most productive for both the client and the bank.
- Managing the MIS shop by providing various reports to the senior management.
- IT-Administrator & Process Flow Controller for the unit.
- Highlighting key service issues related to all consumer asset and liability products to senior management under the Complaints Tracking & Management Program.
- Conducting the performance evaluation of the production staff and based on the results arrange for the rectification of out coming defects.
- BCP (Business Continuity Plan) Coordinator for the department.
- Custodian of Recording Machine for the department.
Special Assignments
- Functioning as Acting Manager for the unit in absence of Manager.
- Sustaining Manager and Head of Complaint Management Unit to complete and execute special assignments and process improvements within the unit.
- Leading a team for defrayal of complaint from the CMS (Complaint Management System)
- Leading a team for preparation of Group Audit & SBP (State Bank of Pakistan) Audit in 2007, 2008 and 2009.
- Leading team of 7 individuals for proper managing of all correspondence received from drop boxes of Pan Pakistan Branches and through other resources. Responsible of forwarding all the correspondence received to designate units it pertains, secondly managing all out going correspondence from the unit i.e. Letters and Statements sent to customers etc.
- Worked as an Investigation Officer in Inquiry Management & Problem Resolution Unit (IMPR)
- Responsible for resolving complaints of customers from all over the country.
- Dealt with issues related to Credit Cards and Branch Banking (Auto loan / mortgages / personal loans etc) for corporate clients.
- Conduct proper and in-depth investigation of the client’s issue in coordination with other departments of the bank.
- Resolve the issue in a way, which would be most productive for both the client and the bank.
- Drafting letter on behalf of the Country Head of the bank.