Faiza Ismail

Client management
Includes, preparing scoping documents and proposals, drafting timing plans and raising cost estimate.
Writing of contact reports within 24 hours of client meeting
Write and distribute client weekly reports.

Internal management
Management of the daily work in progress report (WIP) and update this on to the internal sharing project tool, basecamp.
Monitoring the work internally to ensure that all client work is delivered on time and to budget.
Weekly follow up on all outstanding collections.
Weekly update to the Sales and billing forecast sheet
Strategic Marketing
Work on campaign strategy and development
Conduct research activity for input in to client strategies
Monitor trade press for trends relating to digital marketing and consumer behaviour

Project Management
Responsible for the delivery of all digital focused projects within the agency
Prepare timings plans and costs estimates at the start of the project
Manage 3rd party suppliers
Prepare issue logs and risk analysis
Report to management on any issues and risk associated with the project
Content writing for e-mailers, newsletters, blogs and social media channels for the clients.

Work cross-functionally to develop and execute product launch, demand generation, and brand awareness marketing programs.
Create product and solution marketing collateral including product overviews (PDFs/videos/web pages), marketing and sales demos and presentations, customer case studies, FAQs, and other online and field/channel enablement material.
Assist with the smooth evolution of compelling value propositions, positioning, messaging, and product features.
Manage the creative development process across different formats: web page, banner ads, video, print, etc.
Track and report on key operational metrics, including campaign performance, traffic, conversion, and ROI.
Perform competitive positioning and analysis.
Manage product presence on all company/product websites, social media outlets, and online app stores.
Work with our PR agency to launch products and generate articles, reviews, blog posts, awards, speaking opportunities, briefings, etc.
Digital Marketing and Social Media Management.

June 2013- Till Date- Key Accounts Manager- International Empire Traders L.L.C Dubai-UAE

Manage the day to day issues stemming from specific key account while acting as the conduit between these vital accounts and PFD.
Report, Monitor and act on supply chain issues, product availability and related matters.
Identify and develop new business opportunities and attend to key accounts personally to ensure product and distribution arrangements are meeting client requirements.
Draw on all branch resources in a pro active manner to encourage the delivery of impeccable standards of service to key accounts.
Facilitate co-driven sales promotions while supporting the planning and execution of special projects and programs.
Maintain continual communication with Branch Managers and Branch staff regarding all key account related issues and activity.
Ensure PFD is providing the most effective and efficient service base to the customer's business requirements.
Advise customers at all time on potential supply chain issues and/or other vital business developments as soon as possible on daily basis.

July 2011-June 2013-Marketing Lead - Hewlett-Packard Pakistan (Pvt.) Limited.

Plan year long integrated marketing campaigns and align 20-30 partners nationwide to drive consistent brand message and execution.
Reduce grey market sales and enhance channel market product demand recurrently by 6% each year.
Lead and develop breakthrough partner development strategies demonstrating 60% higher partner loyalty.
Grow HP Pakistan's Facebook page incrementally.
Present half yearly marketing plans to regional team based in Singapore.
Drive ATL, BTL and PR campaigns, nationwide.
Manage quarterly marketing budget, success matrices and ROI for each campaign.
Align media agencies and internal team for smooth campaign executions.
Lead retail marketing strategies to build and improve channel.
Collaborate with sales and account team to generate market demand for products.
Train partners for program and process alignment for easy business execution.


Key areas of focus: * Channel Development
* Project Management
* Demand Gen

August 2009- June 2011- Sales and Marketing Support- Hewlett-Packard Pakistan (Pvt.) Limited.

Develop and communicate corporate and promotional advertisements to newspapers and magazines
Plan and execute events related to product launch and promotion, service offerings and brand awareness.
Exhibit products and solutions at trade shows and attend industrial event to review competitors' products.
Assess marketing opportunities and target markets; intelligence gathering on customers and competitors.
Generate and distribute promotional flyers product updates.
Arrange conferences nationwide.
Revenue Analysis and Credit control.
Make weekly Business reports and Sales Funnels in coordination with Internal and Regional team.
Conduct and Lead Deal calls and Business Review Meetings with the regional team.

February 2009-July 2009- Events Executive- Xenith PR (Pvt.) Limited

Plan and execute activities for different clients.
Clients include: Intel, hp, Etihaad Airways, P&G, Tony & Guy, Engro, Kellogg's etc.

TRAININGS:
• Value added selling training by HP
• Retail Training by HP
• Marketing Fundamentals by HP
• Retail Fast start by HP
• Training on Channel Finance for partners by HP
• Monthly product trainings
• "Dude, Where is your value?" by HP
• Touch the future by HP
• Effective Communication Skills by HP
• Dealing with Difficult Conversations by HP



Recognition Award for closing record quarter Q4FY011 in 2011.
Promoted to be the part of core team in just 2 years.


SKILLS
* Strong presentation and excellent communication & analytical skills
* Proficient with MS Office (PowerPoint, Excel, Word)
* Handling complexities & meeting deadlines.
* Problem solver
* Excellent written and oral communication skills
* Able to work independently as well as a team player
* Able to generate ideas & implement them.
* Creative
* Strong negotiation, interpersonal skills, presentation
* Market research, Data collection, Assessment, Problem analyzing and problem solving skills.
* Ability to meet deadlines and fulfill targets/assignments, create a healthy work environment, face challenges and lead.

BEHAVIORAL COMPETENCIES
* Team Player
* Extrovert Personality
* Leadership qualities
* Flair for developing amicable relationships with people