Marketing & Business Development Manager
Evasion Voyages
Total years of experience :13 years, 9 Months
• Used Sabre Travel Network system to book and manage reservations for customers.
• Design, implement and facilitate local & regional marketing strategies.
• Outbound sales, follow ups and after sales follow ups.
• Report directly to the Managing Director for marketing & business development proposals and decision making.
• Carry out effective research and market intelligence in competitors’ activities and other trends.
• In charge of business development activities constant improvement.
• Evaluate and set budget for business development which includes analyzing cost, expenditures and ROI.
• Set the scope, implement, manage & review the efficiency of the marketing campaigns.
• Design & create collaterals, newsletters corporate video, success stories & other branding materials.
• Identify and penetrate target markets and develop strategies for communication with the target audiences.
• Used Sabre Travel Network system to book and manage reservations for customers.
• Bridge and build relationships with clients.
• Manage Social media networks on a day-to-day basis.
• Contribute to the strategic planning of an annual marketing plan to drive forward agreed company objectives.
• Manage the annual budget and identify advertising opportunities.
• Prepare photo-shoots.
• Manage the production of marketing materials, including leaflets, posters and flyers.
• Arrange for the effective distribution of marketing materials.
• Maintain, build and update mailing databases and send e-shots on a regular basis.
• Carry out market research and customer satisfaction surveys to assess demand and brand awareness.
• Monitor competitor activity.
