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Fakhruddin Attarwala, Managing Director

Fakhruddin Attarwala

Managing Director·FATAH LUBRICANTS - UAE & OMAN

United Arab Emirates

Master's degree, Retailing

Work experience

Total years of experience: 29 years, 7 months

Managing Director

June 2019 - Present

FATAH LUBRICANTS - UAE & OMAN

Dubai, United Arab Emirates

June 2019 - Present

• Founded and relaunched the Magna Lubricants brand, positioning it successfully in competitive local and international markets of Africa
and Asia, Also pitched P66 and SHARLU in the local UAE market.
• Designed and implemented sales and marketing strategies, expanding customer base across multiple regions.
• Led customer engagement initiatives including sales training, distributor development, and business meets.
• Oversaw day-to-day operations, finance, and administration to ensure sustainable business growth.

Company industry:
Automotive Dealership & Distributor
Job role:
Oil and Gas

Managing Director

August 2011 - July 2019

ZULKOM LUBE OIL TRADING DMCC

Dubai, United Arab Emirates

August 2011 - July 2019

• Managed the automotive and industrial lubricants business across UAE, Qatar, Kuwait, Oman, and Bahrain focused primarily on P66.
• Built strong regional distribution networks, driving consistent revenue growth and brand recognition.
• Led strategic partnerships with Phillips 66, aligning business operations with global standards.
• Conducted product launches, customer presentations, and technical training for distributors and clients.

Company industry:
Retail & Wholesale
Job role:
Oil and Gas

Division Manager / Partner

June 2005 - August 2011

MAHMOUD AL GHARABLLY TRADING AND CONTRACTING CO.W.L. L

As Salimiyah, Kuwait

June 2005 - August 2011

• Successfully acquired and launched ConocoPhillips lubricants in Kuwait.
• Oversaw sales and marketing efforts, establishing the brand as a recognized market player.
• Built key partnerships with distributors and resellers to drive penetration in the industrial and automotive segments.
• Delivered strong revenue performance through customer engagement and channel development.

Company industry:
Automotive Dealership & Distributor
Job role:
Oil and Gas

Entrepreneur

November 1996 - May 2005

INDUSTRIAL SERVICES

Pune, India

November 1996 - May 2005

• Worked with multiple MNC brands and created niche markets for each brands.
• Successfully created a defined market presence in Unorganized sectors of Earth-Moving and Quarry segments.
• B2C/B2A category was catered by a Private label under the company portfolio.

Company industry:
Oil & Gas
Job role:
Oil and Gas

Education

University of Cumbria

May 2013

May 2013

Master's degree, Retailing

United Kingdom

University of Bombay

January 1992

January 1992

Bachelor's degree, Chemistry

India

Skills

Lubrication
Expert
Lubrication
Expert
Lubricants
Expert
Lubricants
Expert
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES TRAINING
Intermediate
SALES TRAINING
Intermediate
TECHNICAL TRAINING
Intermediate
TECHNICAL TRAINING
Intermediate
CUSTOMER ENGAGEMENT
Expert
CUSTOMER ENGAGEMENT
Expert
FINANCE
Expert
FINANCE
Expert
BRAND POSITIONING
Expert
BRAND POSITIONING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert

Languages

English
Expert

Training and Certifications

Certifications
Valid Drivers

Hobbies

  • Hiking