CMO
MyD2app
Total years of experience :16 years, 4 Months
Marketing & Brand:
· Developed the Brand and launch Strategy for D2 products, skilled marketplace, to
maintain positive brand integrity and perception across all marketing initiatives.
· Created the Marketing and launch Strategy for D2, meeting assigned business outcomes;
primarily to drive positive traffic, revenue, engagement, and retention for the app
· Used data insights to drive positive marketing outcomes inside the app
· Supervised the development of promotional material, collateral, and communication
to enhance the customer journey.
· Agency and Media Strategy:
· Developed an integrated Media strategy for D2 increasing brand awareness, engagement
and conversion across all channels.
· Worked closely with the digital team to ensure that the annual Media Strategy is
aligned across the business.
· Managed the media agency relationships, ensuring that media deadlines are adhered to
and media plans are developed in-line with campaign objectives, targeting the right
market and relevant user with maximum reach / frequency.
· Supported the Head of Brand Development to lead the internal creative team, including
executing all creative initiatives, work-flow management, project assignment, quality
control checking and ensuring compliance with brand
· Team Management:
· Lead the Brand, performance, content and design marketing teams to ensure all
activities are completed in line and objectives are completed for each of the campaigns.
· Constant focus on learning and development for the teams with the goal to
maximize business efficiency and create strategic marketing leaders of the future
· Created a team culture of positivity in order to drive successful outcomes for the
business from daily huddles to milestone achievement celebrations.
· Aligned project management, development, sales and marketing teams to drive a
singular goal for mutual business success.
· Ensured that internal policies and processes are followed and adhered to at all times
· Commercial, Budget & Reporting:
· Ensured P&L budgets, phased spending with approved forecast and cost efficiencies
are implemented.
· Managed the Marketing Promotions Calendar to ensure campaign drivers are meeting
expected business revenue and traffic targets, with lower CPI, CPR, and ROAS of 5
to 6 times
· Supervised and oversaw all creative and media agency briefs to ensure that they meet
the objectives of each marketing campaign
· Created and updated the Marketing Drop Schedule to ensure a full 360 overview of
each Marketing Campaign (Sales, Marketing and PR) and ensured that the overall plan
, met campaign objectives.
· Monthly and weekly Marketing Review meeting with board and CEO to share progress
and growth of D2
· Developed the Marketing Campaign Overview for all marketing initiatives to ensure all
relevant departments in the business are aware of the full details
· Compiled Post Campaign Overview for all marketing initiatives to share results Board
of directors and CEO
• Managing a team of diverse skills executive to bring the max results for our clients.
• Tracking conversion rates and recommendation for the improvements to the websites
• Developing and managing digital marketing campaigns through funnel marketing.
• Planning and budgetary control of all digital marketing for over a million dollars
• Evaluating customer research, market conditions and competitor data.
• Compile, review, and analyze monthly advertising, marketing and sales reports.
• Review visits and web analytics through Google Analytics
• Analyzing and using range of techniques including paid search, SEO and PPC across different devices
• Utilizing multiple online advertisement channels for positive ROI, including Google Adwords, Google display, Bing and Yahoo ads, Yellow pages pay per call (YPPPC), YP.com, Super pages, Apps, White pages, and, Facebook. Managing relationships with different ad exchanges and media platforms.
• Leading and Engaging Management team to develop yearly plans with constant growth
• Leading and managing digital marketing team to develop and execute integrated online strategy
• Increasing brand awareness and audience in reach in highly competitive US and Canada market
• Leading Marketing automation process for unified data bank and cloud services.
• Using customer behavior and buying cycle to reach a customer at the right time of purchase using marketing automation and analyzing real time data through digital technologies
• Optimized operational and system processes and increased website traffic and sales by 45%
• Working on optimization of international brands like adorable essentials (clothing), and fortune 500 companies like, Charter spectrum, AT&T.
• Responsible for development of innovative consumer focused digital marketing project campaigns in relation to telecom, e-commerce and real estate industry.
• Designed digital organizational digital road map to the best interest of business and exceeding expectations focusing on app promotion, social media, PPC for bayut.com. UAE no 1 property portal
• Coordinated closely production of media, creative, promotions and advertising offline and online. Ensuring the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives by developing team through cross functional teams.
• Lead implementation and testing of Beta programs with Facebook like, save to Facebook with first real estate in the Pakistan.
• Planned, direction and coordination of marketing budgets, resources in accordance to organizational goals. Reviewing and approving advertising campaigns, marketing reports, vendor contracts and expenditures.
• Strong analytical ability with innovative ideas leading to increased automation for reporting and Business analytics vital for improved processes and ROI.
• Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth through web and mobile app.
• Developed and measured key metrics around the business including new user acquisition, conversion rates, engagement rates, and satisfaction and renewal rates.
• Attention to detail with proven track to manage multiple projects and online media partnerships to achieve business results and increasing traffic of Zameen.com above 3 million and of bayut.com to 700k sessions
• Worked on new e-commerce section of Zameen.com, a new section of website to promote home products of our allied partners and successfully launching a new product through series of planning and A/B testing.
• Worked on the new venture (bproperty) in Bangladesh. Penetrated property market of Bangladesh and successfully captured market share. Creating awareness at the start of new business through social media and google.
Devised strategies to drive online and offline traffic to the partners' websites, like Comcast, AT&T, Time
Warner and Frontier communications.
* Managed profitability in competitive market to bring 22000+ calls a day through online marketing and
maintained profitability and tracked conversions.
* Planned the budgetary control of all digital marketing for over a million dollars
* Evaluated customer research, market conditions and competitor data and helped maintained better position
of our ads.
* Compiled, reviewed, and analyzed monthly advertising, marketing and sales reports to highlight key market
segments and areas of opportunity.
* Utilized multiple online advertisement channels for positive ROI, including Google Adwords, Google display,
Bing and Yahoo ads, Yellow pages pay per call (YPPPC), YP.com, Super pages, White pages, and Facebook.
* Responsible for development of innovative consumer focused digital marketing project campaigns in relation
to telecom industry
* Optimized operational and system processes of over 450 call center agents to get maximize results by queuing
up agent batches and routing relevant calls
* Provided strategic recommendations to maximize productivity and improved operational excellence.
* Daily Reported- analysis, Recommendations/Change Implementations to Operations team for optimized
performance
Monitored activities of assigned area(s), typically of the largest and most complex nature in operations, to
ensure compliance to applicable internal policies such as data protection procedures and external regulations.
* Monthly, quarterly and annual account and activity reviews of departments.
* Helped and managing operations for smooth and consistent service delivery while starting compliance
department in Ibex Digital Lahore center.
* Established operational and Quality excellence programs for structure and control.
* Developed of standard operating procedures, process and work instructions correlating with strategic policies
of the organization.
* Reviewed and analyzed operational and quality departments’ monitoring reports and other related source
documents for suspicious/unusual patterns of activity or malpractices.
* Did Process Monitoring and suggested Improvement based on ISO 9001 - 2008 and US compliance standards.
* Provided support to assigned areas on compliance-related issues, including account opening, registrations
matters, and form review for compliance with applicable regulations.
* Started Coaching, awareness of compliance in the organization in all ranks and follow ups.
Majors ; Marketing and HR