Faraz Khan

Performance Marketing | Meta Ads | Real Estate Campaign Strategy | Social Media Management | Lead Funnel Optimisation
• Execute and optimize Facebook and Google Ads campaigns to drive qualified leads, improve reach, and enhance cost efficiency a cross
real estate portfolios.
• Coordinate with the creative and editing teams to proofread, review, and finalize social media content, ensuring brand consis tency
and messaging accuracy.
• Manage lead allocation and tracking through CRM systems and Google Sheets, enabling timely follow-ups and improved conversion
workflows.
• Drive WhatsApp and SMS marketing initiatives to support lead nurturing, project promotions, and customer engagement.
• Support digital marketing, handling multiple ad-hoc marketing initiatives to strengthen campaign execution and brand visibility.

Additional Experience: Managed digital marketing and social media campaigns for the sister company Muhriz Real Estate (for a few months in
2023), a Dubai-based company, overseeing website management, Facebook Ads, and online lead generation initiatives.
• Spearheaded end-to-end digital marketing for high-value real estate projects, driving brand visibility, qualified leads, and walk-in conversions
across residential and commercial portfolios.
• Strategically increased CTR by 40% through demographic segmentation, geo-targeted Google & Meta campaigns, and creative optimisation
tailored to buyer personas.
• Led the conceptualisation and execution of integrated lead generation funnels, achieving a 25% increase in MQLs within the first quarter
and reducing cost-per-lead by refining campaign bidding strategies.
• Directed influencer-led walkthroughs, site shootouts, and social media storytelling to strengthen online presence and build trust, resulting
in a 30% uplift in buyer engagement.
• Elevated search discoverability by driving first-page Google rankings for location-focused real estate keywords through hyperlocal SEO,
schema integration, and backlink strategies.
• Oversaw reporting frameworks using Google Analytics and Data Studio, enabling data-driven decision-making and continuous ROI improvement.

Drove inbound marketing and lead generation efforts for Logelite.com, an IT services and web solutions provider.
SEO & Keyword Research | Inbound Marketing | Social Media Ads | WordPress CMS | Google Analytics & Webmaster Tools
• Improved Google SERP rankings for business-critical keywords, resulting in a 20% increase in organic traffic within 6 months through targeted
SEO strategies and high-quality backlinking.
• Planned and executed paid social media campaigns on Facebook and Instagram, optimizing ad spend to lower CPA while driving lead
conversions across IT service offerings.
• Strengthened website security protocols and resolved downtime issues, resulting in improved user experience and enhanced site reliability.
• Oversaw on-page and technical SEO implementation in WordPress, leveraging Google Search Console and Analytics to track performance
and guide continuous optimization.
• Collaborated with internal stakeholders to align content calendars, keyword focus, and inbound marketing strategies with business
development goals.

Led digital marketing initiatives for Humaridawai, an e-commerce platform offering healthcare products and services
SEO Strategy | Social Media Marketing | PPC Campaigns | Web Analytics | E-commerce Optimization
• Spearheaded end-to-end SEO initiatives, including keyword research, backlink acquisition, and technical optimization, leading to a
measurable uplift in organic traffic and search visibility.
• Developed and executed strategic social media calendars, delivering platform-specific content that increased follower engagement and
brand awareness across Facebook and Instagram.
• Planned and managed Facebook Ads campaigns targeting both B2C and regional healthcare audiences, improving click-through rates and
driving qualified leads to the website.
• Tracked campaign performance using Google Analytics and Facebook Insights to derive actionable insights and refine digital tactics for
improved ROI.
• Collaborated cross-functionally with UI/UX designers, developers, and content writers to build SEO-friendly landing pages, promotional
microsites, and optimised product detail pages.
• Oversaw product catalogue setup and optimisation on e-commerce marketplaces, ensuring accurate metadata, keyword-rich descriptions,
and alignment with digital merchandising goals.