Marketing Communication SR Specialist for Mass & Youth Segment
Vodafone
Total years of experience :10 years, 6 Months
• Engaged and contributed in the annual brand strategy for Mass & Youth.
• Lead and launched several ATL & BTL campaigns, handling all parties involved to deliver full 360 plan to the market.
• Engaged in developing the new youth segment “IN by Vodafone” communication strategy & brand positioning.
• Reviving the Youth segment tariff “IN by Vodafone” with countless marketing activities meeting Youth
• Responding to the dynamic telecom industry with fast and speedy marketing activities to excel on competition and maintain leadership of the mass segment.
• Handled launch of a new product ‘TeFuze Frutea’ with a full marketing plan - recognized as the best plan for the product in the region.
• Delegated to handle Schweppes Flavors & Dasani re-launch including artwork reformation & full communication plan execution.
• Directing social media agencies on strategies used, aligning with brand image and positioning for Schweppes & Frutea.
Assisting brand teams & the technical team in research projects and studies that are continuously taking place, as well as top management in all annual, bi-annual and quarterly reports developed for the global teams.
Contributed in the quarterly report about the marketing, devised for the brand teams. Acquired some knowledge and experience on AC Nielsen’s software ‘Advisor’. Attended trainings conducted by a Nielsen advocate about their software Advisor, Link Test and B3.
Provided the School of Business students with guidance for courses and related issues and conducted administrative work. I was also appointed to work on projects for the school of business, namely the undergraduate business school trip.
Tutored students in three Marketing courses (Principles of Makreting, Market Research & Services Marketing). As well as proctoring examinations, and handling administration work of the courses.
I was elected to contact suppliers for items placed in the Coca-Cola Happiness Truck, as well as presenting idea’s for items placed in the Coca-Cola Happiness Truck In addition, I monitored & coordinated the Coca-Cola installations placed on all gates of the North Coast (Marina). I also engaged in Coca-Cola’s social responsibility program of delivering clean water to a number of villages
Minoring in Visual Arts and listed in the Dean's list (semester GPA 3.5 or above) four semesters out of eight.
Completed two courses over two months in UCLA's summer session, both of which were transferred as electives for completion of my Bachelor Degree at The American University in Cairo.
Received a grade 6/7 in both higher level Art and Economics, and took Spanish for beginners as one of the standard level courses.
Received an Excellence Award in Art from the British council in Egypt
