Marketing Manager - BancAssurance
EFU Life Assurance Ltd
Total years of experience :7 years, 6 Months
EFU Life Assurance Ltd. Karachi Pakistan (July 2012-Till to Date)
Marketing Manager - BancAssurance.
• Manage and coordinate all marketing, advertising and promotional activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Liaison with media and advertising
• Develop launch schedules, advertising, direct and indirect marketing campaigns, promotions, sales tools and event marketing
• Develop marketing team to successfully implement program and deliver on organizational objectives
• Design overseas conventions for banks against a certain target
• Responsible for procurement and all administration work of Bancassurance H/O.
EFU Life Assurance Ltd, Karachi Pakistan (August 2008-June 2012)
Sr. Manager Training & Sales Development - BancAssurance.
• Managed a team of trainers in South, Central & North regions.
• To make presentations for product trainings of Banks & Investment companies
• Started referral model with 100 Bancassurance Sales Consultants in 2009 and now managing trainings of more than 600 BSCs Pan Pakistan. Designed and implemented a complete 6 days bancassurance training course for new inductees.
• To certify Bancassurance Coordination Executives and Unit Heads Pan Pakistan for the first time.
• Conducted sessions for Sales Development, Soft Skills, Communication and language Skills.
• Liaise with Product Managers for Promotions, Sales Targets, Sales Techniques, Trainings, certifications and Product Refreshers.
• To coordinate with Banks & EFU's Coordination Executives to improve Sales Performance.
• To coordinate with Operations, Investments & Actuarial to keep the training dept, up-to-date for resolving queries of trainees.
• To look after 13 banks trainings, including Faysal Bank, Standard Chartered, MCB, NIB, UBL, Askari Bank etc, with around 40-bancassurance products pan Pakistan.
• Worked as an acting marketing manager to oversee all marketing, advertising, promotional staff and activities. Establish marketing strategies to meet organizational objectives. Evaluate customer research, market condition, competitor strategies and to implement marketing plans as needed.
• Responsible for procurement and all administration work of Bancassurance H/O.
Goldmanmason Distributors Pvt. Ltd. Lahore (Oct 2005 - July 2008)
Sales Manager/Product Manager.
• Managed a team of 12 people with 2 Assistant Sales Managers
• Responsible for achieving sales and profitability target for products
• To ensured future performance of products through focus on innovation and long term strategy
• To monitor on-going product performance-total sales and net contribution
• To interact with contractors and end customers to understand product needs/perception/dissatisfaction across markets
• To conceptualize new products
• To undertake and monitor detailed product testing and to organize product launches
• Track customers complaints
• To make daily sales report and discuss the issues with the team.
• Made strategies to explore new areas as well as to increase sales with the existing clients.
• Developed a referral sheet for sales department to explore new business.
System Skills
MS-Office
MBA Marketing from Academy of Professional Studies, London, UK (2005)
BBA from Academy of Professional Studies, London, UK (2003)
FSC from Crescent Model Higher Secondary School, Lahore (2000)
Matriculation from Crescent Model School, Lahore (1998)