Country Marketing Manager
Majid Al Futtaim
Total years of experience :8 years, 3 Months
Developing social media content plans that are consistent with the ministry brand identity
Creating consistent, meaningful content on all social media platforms, including writing
and editing social media posts, improving engagement, and promoting social media
campaigns
Managing a high volume of daily social media posts
Developing and managing social influencer programs.
Using analytical tools such as Google Analytics and Twitter dashboard, to monitor and
evaluate the ministry social media presence and performance
Preparing monthly reports on social media marketing efforts
Suggesting recommendations to adjust the social media marketing strategy for optimal
results
Staying up to date on best practices and emerging trends in social media
Projects:
Dates Hackathon
Teacher Tech
RADC Launch
Future Technology
CxO
Hemam
• Owner of customer, user and lead data for the Marketing and Sales team, responsible for data integrity and cleanliness for all clusters
• Manage technical aspects of key marketing systems used to generate, distribute, and report on leads for all clusters
• Establish and maintain scalable processes that ensure best practices in campaign and lead management for all clusters
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact for all clusters
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization for all clusters
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance for all clusters
• Support operational and tactical event deliverables for select industry events throughout the year for all clusters
• Work on the Quarterly and monthly reviews templates for all clusters
• Managing all offers and promotions between hotels and media agency
• Implementing yearly marketing calendar in line with business objectives.
• Ensure all communication is in line with Makarem guidelines
• Applying International communication strategies and propositions and
making it locally relevant for the Saudi market
• Working with the department head on identifying problems and create
communication solution
• Managing an event agency, marketing agency and gift items suppliers
• Managing video production for Makarem brand (http://bit.ly/2E21d6O)
• Working on building an awareness on Makarem hotel new brand
• Implementing and launching loyalty program for the hotel group
• Assigned as the marketing department task force for new hotel acquisition
• Develop and manage Makarem website
• Assisted with 20% quarterly audience growth on social media platforms
• Assisted with 25% quarterly visitor’s growth on Makarem website
• Assisted with quarterly growth on sales through direct channels
• Assisted with 20% quarterly growth on members of Makarem Hotels
loyalty program
• Wining World Travel Awards 2017 ( http://bit.ly/2EDFUp8 )
• Projects:
- Makarem pavilion in World Travel Market - London (http://bit.ly/2EeH5xy)
- Annual hotel roadshow (http://bit.ly/2GMliMn)
- Makarem pavilion in ITB - Berlin (http://bit.ly/2DZXGG6)
Makarem pavilion in Arabian Travel Market - Dubai
• Assisted with internal communications (memos, newsletters etc.)
• Assisted with drafting content (e.g. press releases) for mass media
• Assist in communication of strategies or messages from senior leadership
• Organize initiatives and plan events
