Account Research Manager
ElAraby Group
Total years of experience :10 years, 9 Months
Freelance with American University in Kuwait and the Savola Group
1. Handling ad hocs and continuous projects for the brand management team through Qualitative and/or Quantitative analysis
** Examples of continuous projects: Price Monitor, Consumer Tracking, Retail Audit.
**Examples of ad hocs: Quant (Product, Packaging, Label test);Qual (Story board test, Ad Assessment)
2. Preparing full detailed proposal including the sample structure and analysis method that should be used.
3. Plan with the field work team for the project to take place through a proper research methodology.
4. Update the brand management team with their performances against the competition through bi annually workshops
5. Provide monthly analysis for the TV ads of all the brands within the concerned categories.
6. Initiate extra analysis and useful queries to help the team take more effective decisions.
Teaching professional advanced English levels for college students through developing their communication, writing and speaking skills
1. Prepare competitive financial proposals along with power point presentation based upon the client’s need.
2. Handling customer’s complains and provide perfect solutions to achieve customer satisfaction and loyalty.
3. Developing a Marketing Plan and exhibitions analysis.
4. Establishing needed brochures for the available application along with the company’s designer.
5. Updating the website design and contact along with a web development company.
It was a two months internship in the field of microfinance in order to analyze the behavior of the micro loaners and the reasons stated in the bank behind their application for the loan. The bank wanted to improve the service of microloans throughout studying their current customers and decide whether the bank should stay financing them or not. My role was conducting face-to-face interviews with the micro loaners to collect data for analysis.
2007 - 2011: Faculty of Management Technology, The German University in Cairo (GUC): Graduate with double major in Marketing and Economics. Cumulative GPA: 1.8 (The German calculation of the GPA: 0.7 is the best, 5 is the worst) / Cumulative Grade: Very Good.
1994 - 2007: "Future Language School". Graduated with "Thanaweya Amma" Certificate with 90%.