Chief Executive Officer
Rawabit Alaamal Consulting Office
Total years of experience :22 years, 1 Months
HIGHLIGHTS:
• Established Rawabit as a private company in 2009 to provided strategic consulting services to clients in various sectors.
• Secured and executed a contract with Saudi Industrial Property Authority (MODON) and served as executive advisor to the GM of MODON Dr. Tawfiq Alrabeiah, 2009 - 2011.
KEY RESPONSIBILITIES:
Consultancy Operations:
• Organize and supervise extensive research in to various in industry sectors in Saudi Arabia and UAE to identify and assess business risks and opportunities to provide value-added strategic inputs and advisory to clients.
• Support clients in establishing and running successful and profitable businesses by conducting feasibility studies of new or expansion projects, developing long-term financial forecasts, risk assessments, calculation of financial ratios - IRR, asset efficiency, liquidity and debt leverage - and recommending financial structure with repayment schedules.
• Plan and execute market research based on client requirements including qualitative and quantitative studies covering market surveys, competitive analysis, revenue and volumes forecasts and recommend optimum promotion and pricing strategies.
• Assist clients in preparing documents and applying for loans for industrial projects from Saudi Industrial Development Fund (SIDF) and follow up progress and status of loan applications with SIDF.
Business Management and Development:
• Formulate, implement and update business processes, systems, policies and procedures to facilitate smooth company operations and delivery of high quality services to clients.
• Develop annual business plans, budgets and operational strategies and supervise flawless execution to achieve all business goals and objectives.
• Build and develop a professional team including recruiting, training, motivation and performance monitoring for improving overall productivity and efficiency of operations.
• Lead business development activities including prospecting for opportunities, establishing contacts with prospects, generating leads and enquiries, providing proposals, negotiating and closing deals.
• Monitor and ensure planning and execution of all consultancy assignments ensuring on time within budget completion fulfilling client expectations.
• Liaise with and manage client relations through regular interactions, prompt response to queries and requests and resolution of issues.
KEY RESPONSIBILITIES:
• Led, directed and controlled overall operations of the company including production, marketing and sales and customer relations management
• Monitored factory operations and ensured proper scheduling, planning and prioritization to meet production targets as well as commitments to customers.
• Supported the top management team in developing long and short term strategies and plans to achieve sustainable and profitable growth in domestic and export markets.
• Liaised with the investors in the company including the Juffali Group and Olayan Group on developing strategic plans for business development and diversification.
• Coordinated with the marketing and sales team in studying various markets and customer segments to identify and assess feasibility of new business opportunities and prepare appropriate action plans.
• Worked closely with departmental heads in conducting comprehensive risk analysis of various business processes and revamping of systems and policies.
• Collaborated with human resources department in evaluating employee performance, identification of training needs and delivery of training and development programs for skills building.
• Participated in formulation of budgets, administered budgets, drove cost saving programs and contributed to the improvement of the company’s financial performance.
HIGHLIGHTS:
• Served as a member of the board or executive committee of several of the affiliate companies in the group.
KEY RESPONSIBILITIES:
• Supervised operations of the industrial companies of the group, supporting management teams of the companies in achieving production, sales and revenue targets.
• Led the development of corporate policies and guidelines to facilitate the manufacturing companies in improving overall performance, productivity and customer service.
• Conducted feasibility studies to assess potential and risks relate to setting up new ventures involving small to large scale investments.
• Planned and conducted market research studies to gather strategic inputs on the markets, competition and customer segments for formulating effective business plans.
• Developed budgets and financial plans for individual companies and monitored costs and expenses ensuring maximizing of operational profitability.
• Supported processes for building and retaining human capital through manpower planning, recruitment, training and performance management of personnel across all business functions.
KEY RESPONSIBILITIES:
• Managed all aspects of the business with turnover of SAR 200 million comprising of operations of 2 manufacturing plants in Riyadh (the main plant) and Jeddah employing a total of 600 persons.
• Directly led five general managers heading various departments and coordinated the development and execution of business plans and budgets to achieve production and sales targets.
• Formulated key performance indicators (KPI) to monitor and measure performance of various departments and functions, identify variations and implement corrective action plans.
• Led market surveys, development of sales forecasts and formulation of detailed production and sales plans for both the unit to achieve overall business targets.
• Coordinated programs for development of new products and enhancement of existing products to meet requirements of various industry segments, markets as well as individual customers.
• Led the marketing and sales teams in developing and growing business in Saudi Arabia as well as in overseas markets including GCC, Middle East and North Africa (MENA) and Tanzania.
• Ensured development and maintenance of good customer relations through prompt and efficient handling of queries and requests and resolution of complaints and issues.
• Provided overall direction to human resources development activities including performance appraisals, career planning, training and development and employee engagement programs.
HIGHLIGHTS:
• Took over the company when it was facing financial difficulties due to inefficiencies in sales, marketing and operations and implemented action plans including control of operating costs achieving quick turnaround to profitability. Rewarded for achieving status as the “best turned around business” among 40 companies in the Group.
• Opened up new markets and acquired customers in GCC countries, USA, Europe and Egypt.
• Delivered consistent excellence in results and received 2-5 months remuneration as bonus each year.
KEY RESPONSIBILITIES:
• Managed operations of the company employing a workforce of 100 persons and producing 8000 tons of stretch film per year with annual revenues of SAR 40 million.
• Developed operational plans and budgets and monitored implementation ensuring achievement of all production, sales, revenue and profit targets.
• Supervised the marketing and sales team and led efforts to build and grow business in various markets including Saudi Arabia, other GCC and Arab countries, USA, Europe and India.
• Led the formulation, implementation and updating of processes, policies and procedures covering all key business functions ensuring optimum performance and productivity.
• Enforced and ensured adherence to all policies, rules and regulations related to safety, health and environment and compliance with all statutory requirements.
• Coordinated with customers including key accounts in understanding and fulfilling expectations, on time delivery against orders, resolution of issues and ensuring consistent customer satisfaction.
• Led departmental heads and coordinated all activities related to manpower management including performance appraisals, recruitment, training, motivation and performance management.
HIGHLIGHTS:
• Implemented an expansion project at an investment of SAR 100 million with the installation of a new production line from Brückner Germany, which increased annual production capacity from 3000 tons to 11, 000 tons. Completed the project on time while maintaining uninterrupted operations of the existing production lines.
• Executed advance action plans and developed markets to sell the additional production aligned to start-up of commercial run of the new line.
KEY RESPONSIBILITIES:
• Managed the operations of the company employing a total of 200 people and producing 11, 000 tons per year of BOPP film ensuring achievement of production, sales, revenue and profit objectives.
• Led the formulation and implementation of sales plans and budgets for development and growth of markets in Saudi Arabia and other GCC and Arab countries.
• Coordinated study of market and customer requirements and development of appropriate new products for meeting packaging requirements of various food products of customers.
• Monitored plant operations and ensured products met company quality standards as well as requirements specified under ISO 9001, HACCP, BRC and AIB standards and FDA and EU requirements for food contact packaging applications.
• Developed, implemented and updated processes, policies and procedures ensuring maintenance of production, quality, cost and safety objectives with continual improvements in productivity and efficiency.
• Led all activities related to customer relations including gathering and analyzing needs, negotiating and sealing deals, ensuring on time high quality deliveries and resolution of complaints and issues.
• Supervised and supported departmental managers in all aspects of staff management including recruitment, training and performance management ensuring overall efficiency in company operations.
PREVIOUS ASSIGNMENTS:
• February 1995 to February 1996 (1 Year): Deputy Factory Manager/Marketing Supervisor, Saudi Military Uniforms Co Ltd, Riyadh KSA.
• August 1990 to January 1995 (4 Years 5 Months): Project Analyst, Saudi Industrial Development Fund (SIDF), Riyadh KSA - Conducted analysis of proposals for funding of several projects in the lending divisions of the loans department of SIDF. Completed 1-year intensive credit training program at Chase Manhattan Bank, New York USA .
PROFESSIONAL DEVELOPMENT TRAINING: • 2009: Project Management for Managers • 2007: Strategic Industrial Contracts Management • February 2007: 3-day Motivational Leadership training
Concentration in Accounting and Management