Sr. Marketing, Imports & Logistics Executive
Al Khaleej Ceramics
Total years of experience :12 years, 4 Months
My duties & responsibilities includes:
⇨ Design indoor & outdoor marketing collaterals including showroom ambiances.
⇨ Working with in-house teams (product marketing and design) to produce materials of visual impact and within brand guidelines
⇨ Liaising with agencies as required to execute the printing and production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters Website Design and Development
⇨ Following up with partners on production and marketing activities and ensuring optimal delivery of materials.
⇨ Extensive support to sales efforts in managing various projects together.
⇨ Negotiating with business partners, suppliers and building relationship.
⇨ Organizing and hosting presentations and customer visits.
⇨ Visiting customers / external agencies.
⇨ 10 months of Production Planning experience.
My duties & responsibilities include:
⇨ Design indoor & outdoor marketing collaterals including showroom ambiances.
⇨ Working with in-house teams (product marketing and design) to produce materials of visual impact and within brand guidelines
⇨ Liaising with agencies as required to execute the printing and production of marketing materials such as leaflets, flyers, posters, and newsletters, including e-newsletters Website Design and Development
⇨ Following up with partners on production and marketing activities and ensuring optimal delivery of materials.
⇨ Extensive support for sales efforts in managing various projects together.
⇨ Negotiating with business partners, suppliers, and building relationship.
⇨ Organizing and hosting presentations and customer visits.
⇨ Visiting customers / external agencies.
Digital Marketing strategy for all the regions in business
Role : Sr. Digital Marketing Executive, Digital Data Analyst
My duties & responsibilities includes:
Web Development:
•Create and maintain a consistent Web site architectural structure.
•Co-ordinate with Web site departments and content creators from across the organization.
•Liaise with systems experts on hardware and software issues that affect the Web site and its availability.
•Program webpages and upload them onto the site.
•Assess and itemize costs for Web site enhancements and modifications.
•Recommend and implement enhancements and modifications to the Web site. Ensure a consistent look and feel across the Web site by promoting uniform fonts, formatting, icons, images, and layout, and creating appropriate templates to assist content authors.
•Find, diagnose, and fix Web site problems, including broken links (both internal and external), typographical errors, and formatting inconsistencies.
•Create and maintain an archive for Web site templates and images.
•Create and maintain a reference archive for older versions of the Web site and its content.
•Participate in the development and integration of graphical and multimedia components into the Web site, including audio and video, with due regard paid to appropriate compression techniques, resolution, sizes, color maps, and depths to ensure high quality and speed of delivery.
•Develop, implement, and enforce Web site appropriate use and privacy policies.
•Ensure sensitive and/or classified organizational information is not inadvertently posted to the Web site.
•Develop, implement, and adhere to a regular Web site maintenance policies and procedures, including end user content change request forms and posted update/maintenance schedules, to ensure site accuracy and timeliness.
•Set and enforce compatibility and interoperability standards that ensure site accessibility for users with older browser versions as well as low speed connections.
•Receive and respond to all e-mail messages for the Webmaster in a timely and courteous fashion.
•Create and maintain a Frequently Asked Questions (FAQ) document for Web site users. Analyze, report and act on user feedback.
•Create original copy for Web site features where required.
•Track and evaluate new standards, technologies and trends in Web site development, design, and delivery.
•Assess, recommend, and purchase Web authoring, development, and publishing tools as required.
•Assess competing Web sites performance, content, look and feel, and functionality, and make possible improvements and recommendations to organization’s site.
•Manage the acquisition and ongoing maintenance of the organization’s domain names with the appropriate registrars.
Digital Marketing:
•Identifying powerful keywords to drive the most valuable traffic.
•Running AdWords for PPC campaigns, writing powerful calls-to-action to convert visitors.
•Filling websites and other content with effective keywords.
•Developing link building strategies.
•Analyzing keywords and SEO techniques used by competitors.
•Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
•Compiling and presenting SEO guidelines.
•Identify, implement, and manage Web site presence and promotion opportunities, such as search engine registration and establishing pointer links from other relevant Web sites.
•Up-to-date with the latest trends and best practices in online marketing and measurement.
•Worked with various internal teams to design, build and maintain social media presences across multiple platforms.
•Measure, optimize and report performance of all digital marketing campaigns and assess against ROI and KPIs using Google Analytics.
•Identify trends and insights, optimize spend and performance based on the insights
•Managed social media marketing channels (Facebook, Twitter, Instagram, LinkedIn, Google Plus, and YouTube to optimize online adverts.
•Prepare online newsletters and promotional emails and organize their distribution through various channels using MailChimp.
Digital Data Analysis:
•Researching and analyzing monthly/quarterly/yearly data from national & international sources.
•To extract relevant information from a wide variety of data sources to produce reports and presentations that deliver information in the most appropriate and impactful way.
•Checking and validating short-term forecasts produced by research.
Projects Summary
•RAK Ceramics product website - complete revamp creating centralized database structure with CMS for all the regions & languages.
•RAK Ceramics corporate website - complete revamp with CMS
•RAK Ceramics - Created Social Media Strategy for brand awareness and events.
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