Feras Attarji, Branding & Promotions Manager

Feras Attarji

Branding & Promotions Manager

Sale Adv. Co. Ltd. (STC Subsidiary)

Location
Saudi Arabia
Education
Bachelor's degree, MIS
Experience
16 years, 11 Months

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Work Experience

Total years of experience :16 years, 11 Months

Branding & Promotions Manager at Sale Adv. Co. Ltd. (STC Subsidiary)
  • Saudi Arabia - Riyadh
  • September 2012 to December 2016

Roles & Responsibilities:
▫ Managing the Design & Development of What's On! magazine (STC's monthly devices catalog 24 pages)
▫ Managing the Advertising Agency for day-to-day operations
▫ Develop the PoS Material at Sale Co. for STC Retail stores across the Kingdom
▫ Coordinate with STC Marketing team to execute relevant promotions on Social Media networks
▫ Handling Marketing Communications to all Sales staff in Retail channel in Sale Co stores across the Kingdom (2000+ employees)

Achievements:
▫ Issued 50 monthly promotion catalogs successfully, each release was printed about 300, 000 copies
▫ Designed & executed Customers Engage Program with monthly Contest & Prizes
▫ Created Intranet portal to solve Mail box storage issues with large attachment

Trade Marketing Expert at Public Telecommunications Company (PTC)
  • Saudi Arabia - Riyadh
  • December 2004 to August 2012

Roles & Responsibilities:
▫ Brand name creation, launch & start-up plan
▫ Managing the branding & Corporate Identity Guidelines
▫ Creating Corporate Profile, PoS Material, branded Gift items & collateral items
▫ Planning & Executing the Advertising Plan (ATL including Press, Radio, Outdoor)
▫ Planning & Executing the participation in the Tradeshows (Exhibitions & events)
▫ Creating & administrating the Corporate Website & Social Media

Achievements:
▫ Starting up a brand for national telecom network for business
▫ Ran strong marketing campaigns, and with cross-functional teamwork, we were able to ROI of SR. 850 Million in 3 and a half years

Website Developer/Graphic Artist at GulfNet Solutions
  • Saudi Arabia - Khobar
  • April 2001 to December 2004

Roles & Responsibilities:
▫ Design Corporate Websites
▫ Develop Website GUI, templates & customize CSS
▫ Optimize graphics for Web
▫ Training clients on using the Web Authoring Tool (Dreamweaver) for managing & editing their Corporate Website

Achievements:
▫ As a team of developers & programmers we published more than 200 corporate websites with Sales revenue of SR. 10 Million

Web Designer / Developer at Al-Sarra Office
  • Saudi Arabia - Khobar
  • July 2000 to September 2000

Part-time Job

Web Developer / Designer at Aqua Mozoon
  • Saudi Arabia - Dammam
  • April 1999 to September 1999

Part-time Job

Member of KFUPM Documentary Book at KFUPM
  • November 1997 to March 1998

Education

Bachelor's degree, MIS
  • at KFUPM
  • February 2008

Specialties & Skills

Marketing Communications
Branding
Corporate Identity
Web Development
Advertising
ADVERTISING
BUDGETING
COMPUTER SKILLS
CORPORATE IDENTITY
DECISION MAKING
LANGUAGES
MANAGEMENT

Languages

Arabic
Expert
English
Expert

Memberships

CIM Club
  • Information Committee Leader
  • April 1996
Legend Riders Group
  • Member
  • December 2016

Training and Certifications

PMP (Training)
Training Institute:
BERKELEY Middle East Academy
Date Attended:
March 2014
Duration:
35 hours
Creative Problem Analysis & Decision Making (Training)
Training Institute:
AMT Institution
Date Attended:
October 2016
Duration:
20 hours
Telecoms Mini MBA (Training)
Training Institute:
Telecoms Academy
Date Attended:
December 2010
Duration:
35 hours

Hobbies

  • Table Tennis
  • Motorbike Riding
  • Diving
    PADI Scuba Diver Licence - Open Water
  • Computer Graphics
  • Billiards
  • Traveling