Founder and CEO
Emergence FZE
Total years of experience :6 years, 4 Months
As selling Building Materials was not that thing that I wanted to pursue in my life, I decided to pursue my passion and dream for creating innovations and technologies to the world. Thus, I have founded Emergence in Parallel to my position to as a Managing Director for Emirates German. We have created unique business models, solutions and products using different form of technology with a focus on Mobility Verticals.
I have built a team of around 12 peoples (+5 depending on some projects), We have established offices in Amman and Dubai, built some capabilities in the following ares:
1) Drone technology.
2) Web and Mobile application developments.
3) Mobility based solutions:
- Assets management solutions.
- Outdoor operations enhancements solutions.
- Hospitality quality mobility solutions.
4) Games and Virtual reality experiences development
5) In Addition to my core expertise in Rail Consultancy in maintenance and operations.
We have developed unique Business Models and execute them and pursue some VC investments for further expansion. Emergence is in a strong position to continue creating unique defensible values.
We have B2C and B2B operations with sustainable accounts on both models.
I have inherited a difficult business from my Father the late Salim Naser. The business was a building materials company that acts as a distributor for three major German Building Materials Manufacturers. Pfeifer, Jordahl and H-BAU.
In that period:
1) I have hired a transition operations team.
2) Kept the company running and secured group of new projects and orders.
3) Kept the suppliers (Pfeifer, Jordahl and H-BAU) in the house.
4) Positioned the company for a successful exit.
As it was clear that this type of business is not my cup of tea, in a time where construction market and payments are being put on hold, I have positioned the company for a successful and strategic business exit after long negotiations with three major construction groups. Successfully, Sold the company to Ammar Al Kadi Group who has close relationships with Mohammed Hamad Al Mana Group.
Now, the company is fully operational through the staff that I have hired however, under different ownership.
• Producing systems engineering plans and safety matrices for Doha Green line Metro, these plans include :
o Requirements Management Plans.
o Electromagnetic Compatibility Plan.
o RAMS Management Plan.
o Interface Management Plan.
o Configuration Management Plan.
o Safety Management Plan.
• Working and producing several ISA for Dubai Air Port people Mover and King Abdullah Financial District projects.
• Development and update of Hazard logs.
• My tasks included Directing, advising and supervising the design team regarding RAMS.
• Research Around the areas of Assets Management and Systems Engineering.
• Particular focus on Data Analysis.
o Responsible for the Supervision of construction of 325 km’s of new track, eight stations, three depots and other facilities.
o Quality Control and Assurance. Gathering products and material approval certificates, the follow up of laboratory analysis of soil and concrete, checking that the construction is built according to designs and specifications.
o Procedure Formulation, creating the procedure for communication and consultancy with the contractor this includes the definition of hold points and mile stones, the staged inspection process, snag lists and non-conformance reports.
o Master dissertation title is “Structural Analysis of A Novel Wind-Blown Sand Railway Protection Technique” o Final Grade: Distinction. o University of Birmingham is the leading university of railway research in UK.
o Final year project title is “A Full Design of a Medium Size Reinforced Concrete Structure
