Business Development Director
SONY
Total years of experience :22 years, 9 Months
Utilize broad scope of industry knowledge and dynamic business acumen toward directing forward-thinking companywide strategic and operational initiatives, including handling full profit / loss, budgeting, and costing matrices, as well as taking ownership of all direct (Sony World Concept Stores) and channel business sales and marketing, customer service, supply chain functions in Saudi and Iraq. Negotiate distribution/licensing transactions, establish strategic alliances with Tier 1 channel resellers. The position reports to the Managing Director and Manages 6 direct and 120 indirect reports.
Key Achievements:
• Revised the existing Saudi go-to-market sales strategy by transitioning from a 3rd party sales initiative to a direct sales effort by launching 45 Sony World concept stores, halting a 2-year decline in sales, growing annual revenues from $129 million to $253 million and achieving profitability in 14 months via MEC the exclusive Sony distributor in Saudi.
• Obtained $97 million in incremental revenue by setting up and recruiting the Iraqi reseller channel business via appointing MEC as the Sony distributor in Iraq.
• Negotiated supply\purchase agreements with major telecommunications firms such as STC, Mobily Asia Cell and Zain.
• Introduced “Quorqashi”, a smart and detailed channel forecasting module that resulted in a significant and healthier channel purchasing & planning. The module is now active in 7 countries.
Strategically steer commercial performance to maximize profits and ensure future growth potential through metrics analysis, key forecasting, industry trend analysis, competitor comparison, and new opportunity planning. Ensure that LSU achieved companywide retail sales (Nokia Concept Stores), financial, and operational targets while implementing retail / change management to boost sales, finance, marketing, logistics and customer care. Guiding the day to day activities of the marketing team. The position reports to the Managing Director and Manages 4 direct and 63 indirect reports.
Key Achievements:
• Lunched the Nokia Training Academy and certified 11 VAR’s (value added Nokia resellers).
• Opened the “bidding “among UAE retailers to compete to gain the Nokia retail Franchise concept stores and opened the 1st Nokia concept store in the Middle East in Dubai Mall
• 62, 000 handsets sold old in one month via VARs and concept stores tripling the volume sales in the UAE.
• Capped the “enforced minimum part numbers purchased” from 171 models to only 29 and resulted in VAR’s confirming better cash flow, speedier payments and happier customers.
Plan, direct and coordinate the operations of the distribution and retail business. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources. Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. The position reports to the CEO and Manages 9 direct and 173 indirect reports.
Key Achievements:
• Negotiated and signed exclusive distribution agreements with both Motorola & LG.
• Took the company retail business from 7 stores in 2005 to 117 stores in 2007 ranking the number one Saudi mobile retailer of the year according to Arabian business.
• Initiated and signed exclusive co-branded retail stores with Saudi STC and rolled out 12 STC branded concept stores.
• Designed and launched SIS (shop in shop) concepts and signed Saudi’s top 4 chain retail stores including Saudi duty free.
Senior Marketing & Communications Director - GCC Market - IT Distributor
Responsible for planning & budgeting, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization and handling all vendor relations. The position reports to the Managing Director and Manages 7 direct and 54 indirect reports.
Key Achievements:
• Restructured the GCC branch into VBU (vertical business units) and set the “share of wallet “initiative achieving top world-wide contributor and being nominated as the most proactive marketing director cross 89 Tech Data subsidiaries.
• Mastered the international “best marketing practice” and regularly led the TD international marketing conference held yearly in Germany.
• Designed and initiated the TD digital web2print reseller loyalty program taking the channel sales from $21 million to $42 million and increasing the channel members to 1917 active GCC accounts.
Executive Master of Business Administration
Master of Science in Electrical Engineering
Bachelor of Electronic engineering