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Filip Ranebo, VP Marketing

Filip Ranebo

VP Marketing ·FL3XX

United Arab Emirates

Bachelor's degree, Int. Business Administration

Work experience

Total years of experience: 22 years, 6 months

VP Marketing

September 2019 - Present

FL3XX

Switzerland

September 2019 - Present

FL3XX - The complete SaaS Business Aviation Management System for charter sales, ops, roster, maintenance, and reports.

- Leading the marketing function to scale FL3XX's brand and sales footprint globally.

Company industry:
Aviation Support Services
Job role:
Marketing and PR

Marketing Director - MENA

February 2017 - April 2019

OSN

Dubai, United Arab Emirates

February 2017 - April 2019

OSN is the largest direct broadcast satellite provider in the MENA region with the widest and most exclusive content platform of Movies, Sports, Series and Entertainment.

- Led regional marketing team of 10 senior marketing professionals to drive the Acquisition, Content, Product and Partner marketing strategy for 160 retail locations in 11 countries in the MENA region.

- Spearheaded company-wide change by establishing an aligned governance between the marketing and sales organization thereby driving a more streamlined regional operation.

- Responsible for $10m Go-To-Marketing budget for all of OSN’s product and services including 360 degree creative, events, digital, social, BTL and ATL. Direct report to CCO.

Company industry:
Entertainment
Job role:
Marketing and PR

Director of Marketing and Sales

January 2015 - October 2016

Gulf Film - Novo Cinemas

Dubai, United Arab Emirates

January 2015 - October 2016

Novo Cinemas is one of the largest cinema chains in the Middle East and offers the most innovative movie entertainment experience across the GCC.
- Group marketing responsible for the development and delivery of the brand, social/digital, sales, loyalty, PR and consumer engagement strategy for Novo Cinemas in the MENA region.

- Redefined Novo’s social and digital presence to achieve brand consistency and higher engagement, ultimately increasing revenue for all 11 cinema locations. Negotiated regional B2B partnership to drive ticket sales numbers and created tactical engagement events in collaboration with major studios.

- Performance responsible for 16 team members across Novo’s operating countries. Member of the senior management team and direct report to the CEO.

Company industry:
Entertainment
Job role:
Marketing and PR

Director Retail Strategy

January 2013 - July 2014

AKI Group

Dubai, United Arab Emirates

January 2013 - July 2014

AKI Group is a $1 billion Retail Franchise operator trading within the GCC. Brands include: La Martina, Repetto, Petit Bateau, SuperDry, Fournil de Pierre and Fortnum and Mason.

- Responsible for the group’s retail marketing programs across the GCC covering 12 brands within the pillars of Fashion, Lifestyle and F&B.

- Engaged, negotiated and signed with international retail brands to enter the GCC market. Formulated their Go-To-Market strategies, covering the angles of SKU priorities, mix of business by category, seasonal launch planning and market introductions. Owned the marketing relationships with Real Estate Groups, Media, Mall Operators and Franchisors.

- Oversaw all tactical, social and digital executions for the brand portfolio to drive higher acquisition numbers, engagement and product awareness. Direct report to the CEO Retail.

Company industry:
Retail & Wholesale
Job role:
Management

Head of Marketing

January 2009 - January 2013

Swarovski Middle East

United Arab Emirates

January 2009 - January 2013

The Swarovski Group is a $3.7 billion, multi-national manufacturing company and the world leader in precision cut crystal, has a global reach with over 31’000 employees, 2'500 retail stores in 170 countries.

- Managed entire Trade Marketing and Brand operations for Swarovski’s crystal business in the Middle East, actively contributing to the regional turnover of $50m.

- Formulated and implemented all yearly Product Marketing plans for the Middle East, India and SE Asia. Worked closely with country sales teams and global product management to develop region specific products, which resulted in a Sales increase of more than 50% in specific product categories.

- Part of the senior management team and a decision maker on all trade marketing and brand strategies for the Middle East, India and SE Asia. Lead Swarovski’s Middle East Design Center with regional managerial responsibilities. Direct report to Regional VP Operations.

Company industry:
Manufacturing
Job role:
Marketing and PR

Head of New Segment Development

May 2005 - January 2009

Swarovski Headquarters

Austria

May 2005 - January 2009

- Globally responsible to develop new Sales in the beauty, cosmetics, accessories and luxury packaging segments. Managed new product categories for multiple accounts from the LVMH Group to Samsung and Mercedes Benz.

- Acted as the main contact person worldwide for new segment developments and coordinated all marketing efforts to highlight new product innovations.

- Drove new business Sales from an insignificant number to $4m during a period of three years.

Company industry:
Manufacturing
Job role:
Sales

Marketing Manager

December 2002 - April 2005

Real Magnet

United States

December 2002 - April 2005

Founded in 2000 as a Start-Up, Real Magnet is a leading Email Service Provider (ESP) and multi-channel messaging and analytics application for email, social and mobile communications.

- Liaised with clients to strengthen their corporate image through the usage of Real Magnet’s e-mail CRM tool, allowing them to reach a broader audience, promote products and gain more customers.

Company industry:
Telecommunications
Job role:
Marketing and PR

Education

American University of Paris

December 2002

December 2002

Bachelor's degree, Int. Business Administration

France

Aug 2000 - Dec 2002 American University of Paris Paris, France BA, BS Int. Business Administration, Cum Laude

Shasta College

May 2000

May 2000

Bachelor's degree, International Business

United States

Aug 1999 - May 2000 Shasta College Redding, United States

Minerva Schulen- Swiss Private High School

January 1999

January 1999

High school or equivalent, Economics

Switzerland

1995 - 1999 Minerva Schulen, Basel, Switzerland

Skills

B2C marketing
Expert
B2C marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
New Business Development
Expert
New Business Development
Expert
Luxury
Expert
Luxury
Expert
Branding
Expert
Branding
Expert
MARKETING
Expert
MARKETING
Expert
AND SALES
Expert
AND SALES
Expert
AND SELLING
Expert
AND SELLING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
MARKETING
MARKETING
RETAIL
Expert
RETAIL
Expert
Team motivation
Expert
Team motivation
Expert
Branding
Expert
Branding
Expert
Luxury
Expert
Luxury
Expert
New Business Development
Expert
New Business Development
Expert
B2B Marketing
Expert
B2B Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert

Languages

English
Expert
French
Intermediate
German
Expert
Japanese
Beginner
Swedish
Expert

Memberships

Chief Marketing Officer Group

Contributor

January 2013

Hobbies

  • include Cooking and Food writing, Close-up magic, Golf, Theatre and Film
    Certified tennis instructor with teaching experience in Austria, Switzerland and the United States. Played college tennis and tournaments on the Pro ITF circuit and reached the top 8 on the California State ranking. Travelled as a coach to a top 8 world ranked player on the WTA women’s tennis circuit in 1999-2000.