Filip Ranebo

FL3XX - The complete SaaS Business Aviation Management System for charter sales, ops, roster, maintenance, and reports.

- Leading the marketing function to scale FL3XX's brand and sales footprint globally.

OSN is the largest direct broadcast satellite provider in the MENA region with the widest and most exclusive content platform of Movies, Sports, Series and Entertainment.

- Led regional marketing team of 10 senior marketing professionals to drive the Acquisition, Content, Product and Partner marketing strategy for 160 retail locations in 11 countries in the MENA region.

- Spearheaded company-wide change by establishing an aligned governance between the marketing and sales organization thereby driving a more streamlined regional operation.

- Responsible for $10m Go-To-Marketing budget for all of OSN’s product and services including 360 degree creative, events, digital, social, BTL and ATL. Direct report to CCO.

Novo Cinemas is one of the largest cinema chains in the Middle East and offers the most innovative movie entertainment experience across the GCC.
- Group marketing responsible for the development and delivery of the brand, social/digital, sales, loyalty, PR and consumer engagement strategy for Novo Cinemas in the MENA region.

- Redefined Novo’s social and digital presence to achieve brand consistency and higher engagement, ultimately increasing revenue for all 11 cinema locations. Negotiated regional B2B partnership to drive ticket sales numbers and created tactical engagement events in collaboration with major studios.

- Performance responsible for 16 team members across Novo’s operating countries. Member of the senior management team and direct report to the CEO.

AKI Group is a $1 billion Retail Franchise operator trading within the GCC. Brands include: La Martina, Repetto, Petit Bateau, SuperDry, Fournil de Pierre and Fortnum and Mason.

- Responsible for the group’s retail marketing programs across the GCC covering 12 brands within the pillars of Fashion, Lifestyle and F&B.

- Engaged, negotiated and signed with international retail brands to enter the GCC market. Formulated their Go-To-Market strategies, covering the angles of SKU priorities, mix of business by category, seasonal launch planning and market introductions. Owned the marketing relationships with Real Estate Groups, Media, Mall Operators and Franchisors.

- Oversaw all tactical, social and digital executions for the brand portfolio to drive higher acquisition numbers, engagement and product awareness. Direct report to the CEO Retail.

The Swarovski Group is a $3.7 billion, multi-national manufacturing company and the world leader in precision cut crystal, has a global reach with over 31’000 employees, 2'500 retail stores in 170 countries.

- Managed entire Trade Marketing and Brand operations for Swarovski’s crystal business in the Middle East, actively contributing to the regional turnover of $50m.

- Formulated and implemented all yearly Product Marketing plans for the Middle East, India and SE Asia. Worked closely with country sales teams and global product management to develop region specific products, which resulted in a Sales increase of more than 50% in specific product categories.

- Part of the senior management team and a decision maker on all trade marketing and brand strategies for the Middle East, India and SE Asia. Lead Swarovski’s Middle East Design Center with regional managerial responsibilities. Direct report to Regional VP Operations.

- Globally responsible to develop new Sales in the beauty, cosmetics, accessories and luxury packaging segments. Managed new product categories for multiple accounts from the LVMH Group to Samsung and Mercedes Benz.

- Acted as the main contact person worldwide for new segment developments and coordinated all marketing efforts to highlight new product innovations.

- Drove new business Sales from an insignificant number to $4m during a period of three years.

Founded in 2000 as a Start-Up, Real Magnet is a leading Email Service Provider (ESP) and multi-channel messaging and analytics application for email, social and mobile communications.

- Liaised with clients to strengthen their corporate image through the usage of Real Magnet’s e-mail CRM tool, allowing them to reach a broader audience, promote products and gain more customers.