Firas Al-Lami, Residential Manager

Firas Al-Lami

Residential Manager

Boardwalk REIT

Location
Jordan - Amman
Education
Master's degree, M.Sc. in Electronic Business
Experience
15 years, 4 Months

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Work Experience

Total years of experience :15 years, 4 Months

Residential Manager at Boardwalk REIT
  • Canada - Edmonton
  • June 2021 to July 2021

(Internship)

- Customer Care, covering community inquires & residential support.
- Administrative, as per set manuals & procedures covering move-in/out, maintenance, events & emergencies.

Product Marketing Manager at TransAtlantic Tobacco (Startup)
  • Canada - Toronto
  • March 2019 to March 2020

A branch off the Tobacco industry, merged with Middle Eastern culture governed by the highest international quality standards with a global expansion potential.

- Led the initial Feasibility study towards the establishment of A Franchisable Leisure-Luxurious concept that is to revolutionize 80% of the global Pipe-tobacco (Shisha Tobacco) industry by new methods of processing and consumption.
- Orchestrated the global research efforts (Market, Concept, Supply & Manufacturing options) across three continents; major findings under Product Strategy included raw material & design discoveries. \[patents pending\]
- Synthesized all input (technical, tactical & strategic) into a fully fabricated Investor Pitch (Business identity & Image), with an integrated Go-to-Market Strategy.

Account Executive at Enerplace Inc.
  • Canada - Ontario
  • February 2018 to February 2019

Indoor Air Quality Experts Since 1979. With a wide range of products (solutions) to solve almost any indoor air quality problem residential/ or commercial. \[Wholesales & Retail\]

- Advised 30- 40% of the establishment’s Wholesale and Retail customers through the Product Selection process, in addition to championing the Online sales i.e. End-to-End Customer Service.
- Carried out Customer Analysis and Industry-specific Research (on Competition & Suppliers) in order to improve current Pricing and Packaging practices per category.
- Organized and administered the Packaging and Shipping (Skidding, Records, Insurance & Preparation) of goods across North America, in addition to training new Warehouse staff.

Territory Sales Executive at Golden Gate Inc.
  • Canada - Ontario
  • July 2017 to December 2017

Canadian Wholesaler of smoking equipment/ accessories, novelties and kitchenware with Own-Registered Trade-Marks™, serving Canadian clients across Ontario and Québec.

- Designed several mechanisms to measure Prospect’s Value from the first encounter which resulted into the acquisition of 87 new accounts.
- Recaptured accounts -across the designated zone, lost to competition in six cities with a 34% expansion rate.
- Developed Market briefs, from a SWOT prospective, tackling the establishment’s brand-positioning against competition and how to capitalize on ‘brand recognition’.

Consumer Insights Manager at McDonald's
  • Jordan - Amman
  • February 2015 to March 2016

Operated by the Aromush Group of Companies, McDonald of Jordan was launched in 1996 with a success story, proven by an unchallenged market share among all fast food chains in the Kingdom of Jordan, domestic & international alike.

- Established the Consumer Insights Unit & practice for McDonald’s of Jordan through developing the caliber and tools needed to acquire independent tangible consumer feedback in order to assist brand expansion, penetration & awareness.
- Identified the competition, their weaknesses and conveyed them into strengths and opportunities for the local operator through conducting the first inhouse countrywide consumer survey; the results of over 3, 000 questionnaires were summarized into a 7-page report, with Actionable Recommendations.
- Served as a Senior Adviser to the General Manager’s office on several strategic endeavors including price adjustments and market-specific product ideas, including the launch of Self-serve.

Business Development Consultant at Independent
  • Canada - Ontario
  • October 2010 to December 2014

Governed by Entrepreneurial Spirit, Innovation, Thought Leadership and Timely Pragmatic Deliverables.

- Managed the daily operations and business development (Upselling & Direct Imports) for Quick Mart, Hasty, Mac’s, Stop & Go.
- Handled the development (Terms of Reference/ or TOR) and structuring of comprehensive ‘response-to-proposals’, including RFIs, RFPs and RFQs, submitted to government and NGO entities within the Middle East region in relation to large scale Surveying activities, Market and Feasibility Studies.
- Started, in partnership with Jamous Bros.© a luxury line dedicated to Hookah (Shisha) aficionados and was the first, Canada wide to introduce new brands such as Mazaya® and Royal Charcoal ®.

Project Controls Manager at Laudes Corp.
  • United Arab Emirates - Dubai
  • February 2007 to September 2009

With global connections through WORLDCOM Group, Catevo provided clients like BB&T, Novozymes, John Deere, Skanska USA and Whole Foods Market with comprehensive communications and marketing counsel.

- Managed a budget of USD 6.2 Million and a team of diverse talents (Engineers, Finance, Media & PR) to provide -on behalf of the Investment Board, subsequent support and monitoring upon and throughout the execution of each business venture.
- Grossed a net profit of USD 2.9 Million, from Real Estate investments in Dubai and handled the assets liquidation midst the last Financial crises.
- Acted as Senior Adviser to the Country Manager, deliverables included: Opportunity Analysis, Investment Mapping and custom Pre-Feasibility Studies.

National Sales Manager at Kings Stores Ltd.
  • United Arab Emirates - Dubai
  • February 2004 to January 2005

Established in the early 1930s, KS supplies the very finest coordinating china, crystal, gold/ silver tableware and custom furniture to an elite clientele and high-end resorts.

- Managed the global strategic supplier relations (Europe, the Americas & Japan) and strengthened the high-quality standards and price competitiveness across all categories.
- Developed the Go-to-Market Plan for the designated year in coordination with the suppliers and inline with the establishment’s regional reputation as The Sheikhs (Royals) Boutique.
- Utilized customers experience and insights to guide the revamp of outlets (countrywide) bundled with a targeted marketing campaign which resulted into an overestimated 24% sales increase, and several acknowledgments from suppliers (Vibel, Chrystal Saint Louis, De Lamerie).

Senior Business Analyst at A.T. Kearney
  • Jordan - Amman
  • September 2000 to January 2004

MMIS, established in 1988 under the umbrella of A.T. Kearney to serve National Enterprises, Government Agencies and NGOs with Management/ Industrial Consultation and Training.

- Managed the Qualitative aspect of research for 28 Regional Business Studies (Sectoral, Feasibility, Business Plans & Market Studies).
- Drafted Questionnaires, Response to Proposals, Reports, Summary Findings and Initial Recommendations in relation to Competition, Market Share and Product Launch for major CPG Producers and Food Retailers such as Burger King, Pizza Hut, Kerry Foods and Pepsi among others.
- Provided Training for Associate and Junior Researchers/ Analysts on Data Collection, Accuracy, Crunching and Analysis (SWOT, PEST, etc.).

Education

Master's degree, M.Sc. in Electronic Business
  • at University of Huddersfield
  • October 2006

The course modules have been formulated to serve the Digital Age of business, enabling graduates to evolve into innovative workers in the fields of e-Business (managing operations, logistics and supply chains); e-Finance (using computing for managing finance); e-Government (supporting the needs of our citizens and communities); and e-Learning (enabling and facilitating open and distance education).

Bachelor's degree, B.Sc. in Business Administration
  • at Al-Ahliyya Amman University
  • August 2000

The Bachelor of Science in Business Administration (BSBA) is awarded upon acquiring a total of 120 credit hours covering some of the most important aspects in today’s business such as Economics, Accounting, Information Technology, Marketing, Quantitative Methods, Operations, Strategic Management, Human Resources, Business Law and Ethics.

Specialties & Skills

Word, Excel, PowerPoint
Search Engine Positioning
Consumer Insights
Innovation Consulting
Business Development
Market Research
Qualitative & Quantitative Research
Data Crunching & Analysis
e-Business
Go-to-Market Strategy
Methodical Storyteller

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Expert

Memberships

University of Huddersfield
  • Alumni
  • October 2006
Lift & Co.
  • Continued Education
  • March 2019

Training and Certifications

Smart Serve - Responsible Alcohol Beverage Service Program (Certificate)
Date Attended:
March 2019
CannSell - Cannabis Retail Program (Certificate)
Date Attended:
February 2020
Human Resources Management Seminar (Training)
Training Institute:
The American Chamber of Commerce in Jordan (JABA)
Date Attended:
February 2002
Graduate Enterprise Program Job Performance Workshop (Training)
Training Institute:
Euro-Jordan Action for the Development of Enterprise (EJADA)
Date Attended:
May 2001
Management Consulting Workshop for Professionals (Training)
Training Institute:
Institute of Management Consultants of Jordan (IMC)
Date Attended:
November 2003
The innovation within the SMEs industrialization process (Training)
Training Institute:
Italian Trade Commission (ICE)
Date Attended:
January 2005

Hobbies

  • LEGO
  • Leisure Travel
    Appreciation to culture and diversity.
  • Scuba diving
    Certified diver in 2010