Sales Manager
Al Rabie Company
Total years of experience :19 years, 5 Months
- Accountable for the achievement of the area / channel sales volumes, Organic Growth (OG), and real internal Growth (RIG) target by category.
-Ensure that core distribution, coverage and visibility objectives are met in his/her respective area / channel
-Ensure category planograms, merchandising guidelines, rotation and new line introduction guideline implementations based on business units directions and the local situation.
-Route to market strategy optimization and seeking new business opportunities.
- Develop, negotiate, implement & monitor Customer / Channel Business Plans in alignment with Business Objectives.
-Plan, manage and optimize the trade investment for area /channel.
-Monitor customers’ performance and jointly develop action plans to address any business opportunities.
-Develop and manage long-term effective business relationships with customers.
-Coordinate with CCSDMs, to ensure local promotions are consistent with area /Unit/category objectives and successfully implementation in the trade.
-Responsible for monitoring channel performance against plan and in co-ordination with the CCSDMs, initiate / recommend corrective measures as required to achieve or surpass channel commercial plan.
- Ensure TTS investment is optimized and maintained within or below plan and to ensure usage of CCS and promo evaluation tools to optimize investment
-Manage the sales team’s daily performance, target and follow up on sales achievements.
-Manage the sales team to achieve operational targets by providing business plans, and monitoring the performance of the sales team to ensure the specific portfolios of business performances are met.
-Coaching the members of the sales team to deliver a standard of customer care consistently, while taking actions to make room for future growth.
-Implement marketing campaigns and product launch strategies; ensure that all business process standards are observed; oversee the activities of the sales team to ensure their activities abide by the company’s policies and procedures; and execute priorities by ensuring an open line of communication between the sales team and back office team.
-Achieve growth and hit sales targets. Design and implement a strategic business plan that
expands customers.
-Revising the sales plan and implementing sales strategies for one of the leading products (SKU’s) in Jordan: Nestle, Lambweston, Farm Frites, Pride, Seara, Emborg, Unilever, California Garden.
-Revised & implemented the sales plan, including market analysis, budgeting & sales forecasting.
-Generated sales opportunities from the top 100 customers in traditional trade segments.
-Managed, motivated, and directed the sales team of ten persons; implementing daily reporting procedures for the sales team; sales sector distribution; mentoring salespersons to achieve sales targets.
-Maintained a professional and productive level of customer satisfaction with existing and new customers.
Responsible for the ‘Traditional Trade Sector’
-Managed, Direct and Motivated, the sales team of 10 persons in order to achieve the overall sales objectives.
-Revising the sales plan and implementing sales strategies for one of the leading P&G products (SKU’s) in Jordan: Gillette Razors, Household, Haircare, Skin care Olay and Healthcare products Crest.
-Generate sales opportunities by identifying appropriate business targets.
-Provided a professional and excellent level of customer service with existing and new customers.
Responsible for all aspects of Sales & Distribution to the ‘Traditional Trade Market’
Revised & implemented the sales plan, including market analysis, budgeting & sales forecasting.
Generated sales opportunities from the top 100 customers in traditional trade segments.
-Managed, motivated, and directed the sales team of ten persons; implementing daily reporting procedures for the sales team; sales sector distribution; mentoring salespersons to achieve sales targets.
-Maintained a professional and productive level of customer satisfaction with existing and new customers.
-Generated monthly reports for SADAFCO executives in Jordan and Saudi Arabia.
Responsible for the ‘Large Supermarkets & Wholesalers Sectors’ (Shrink Wrapped Bottle Products)
-Created a Market Information System to receive regular data on the performance of Nestle Waters’ competitors in the market segments under my responsibility.
-Managed a sales and distribution team of 16 persons to achieve the sales and revenue targets.
-Designed and implemented the Strategic Sales Plan, including analysis, budgeting & forecasting.
-Generated sales opportunities from the top customers in Wholesale & Traditional trade.
-Maintained a professional and excellent level of customer satisfaction with existing and new customers.
-Generated Monthly Reports for the company’s executives in Jordan and the Dubai Regional office.
‘Retail Bottle Market’ (Shrink Wrapped Bottle Products) January 2005 to September 2007
-Analyze and report performances against Business/Operating Plan targets at individual channel, stores & partners levels on a daily, weekly, monthly, quarterly, bi-annual & annual basis.
-Monitor trends and variances from plan in sales, logistics, market data, and customer surveys from a variety of sources, and highlight needs for action to Support Team.
-Monitoring of sales team performance in the field.
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