Firas Ghafari, Business Development Manager

Firas Ghafari

Business Development Manager

Serbanon

Location
Saudi Arabia - Riyadh
Education
Master's degree, MBA
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

Business Development Manager at Serbanon
  • Saudi Arabia - Riyadh
  • My current job since January 2020

- Built a strong brand that help to differentiate the agency from competitors and attract top talent.
- Developing and implementing comprehensive, sales and marketing strategies, creating a strong online presence, and implementing effective marketing campaigns.
- Created and maintained a Website, CRM system, database centre as well as an application Software.
- Developing and maintaining a strong pipeline of new business opportunities in Saudi Arabia and Europe and developed strategies to capitalize on them.
- Built and maintained relationships with clients in the healthcare and hospitality industries.
- Successfully design and negotiate complex contracts and agreements with clients and partners.
- Designed the financial budgeting, spending strategy and breakeven achievement plans.
- Leading the Business expansion and developing a high-performing team in Serbia, Argentina, Colombia, Macedonia, Uzbekistan, Poland, Morocco and Lebanon.
- Collaborate with the recruiting team to ensure that client needs were met and exceeded
- Monitored and reported on sales performance and market trends.

Business Development and operation Manager at 5.11 Tactical
  • Saudi Arabia - Riyadh
  • April 2021 to September 2021

- Developed and executed a strategic business plan that resulted in a 200% increase in sales revenue
- Achieved and exceeded sales targets and improved customer satisfaction and retention by developing and implementing effective sales, marketing and merchandising strategies.
- Designed and implemented successful in-store events and promotions.
- Conducted market research and analysis to identify new opportunities for expansion and growth.
- Managed and trained a team of sales professionals and provided ongoing coaching and mentorship, resulting in great customer service.
- Developed and maintained strong relationships with vendors and suppliers, resulting in cost savings and improved product offerings.
- Managed inventory and ordering processes to ensure that products and new collections were in stock and available to customers.
- Maintained accurate financial records and reports, including sales and inventory data.
- Oversaw the financial performance of the business, including budgeting, forecasting, and reporting.

Sales, Operation & Business Development Manager at Alsaif Gallery
  • Saudi Arabia - Riyadh
  • April 2016 to July 2020

- Managed the Business development mission and created business optimizations and Strategies to achieve the company's visions and goals for 5 years.
- Managed all Retail, Wholesale, E-commerce and CRM business functions.
- Managed the timely and successful opening of 27 brand-new branches while overseeing the operation of 48 existing locations.
- Maintained the marketing plans and campaigns, including the designs and necessary materials, with effective setting and implementation. compelling social media campaigns and techniques.
- Generating sales growth, hitting goals, and quickly adjusting to unheard-of circumstances by completing an unusually high volume of orders during the lockdown.
- Oversaw all aspects of e-commerce for many brands, including website design, server infrastructure administration, content and attribute management, and integration setup.
- Managed and oversaw the fulfilment process and courier agreements.
- Oversaw all shop operations while supervising employee training, setting and managing KPIs, establishing sales targets, and allocating commissions. Augmented organisational efficiency and enhanced look and feel by creating a showroom planogram and unique identity; improved service quality and store arrangement.
- Oversaw important business optimization projects, including launching a loyalty program, a system for evaluating customers, a chatbot for WhatsApp, and a new CRM.
- Completed strategic partnerships with banks, such as instalment programs, a point redemption program, an e-commerce alliance, and a gift card service.

Sales Manager at Almajd TV
  • Saudi Arabia - Riyadh
  • January 2015 to April 2016

- Oversaw the creation of television commercials for major customers, from concept to production.
- Created TV rate cards for each program and season, as well as managed MBU agreements.
- Increased the quality of the content displayed on the screen, as well as the positioning and appearance of the TV stations.
- Coordination of sales strategy, including messaging control and execution of TV advertising - and on-screen sponsorships.
- Established business goals, negotiated contracts, and used sales methods to extend current contracts while adhering to all timeline, cost, and quality requirements.

Senior account manager at Add2ad
  • Saudi Arabia - Riyadh
  • January 2010 to January 2015

• Initially assumed the account manager role, being promoted to account director in charge of overseeing the creative department.

• Spearheaded production of various media plans while implementing innovative content.

• Delivered significant creative input to a range of material, including concepts and copywrite.

• Maintained exceptional relationships with customers, effectively managing negotiations.

• Led presenting projects and pitches to key clients.

Retail Sales Executive at Rafco Water Treatment
  • Lebanon - Beirut
  • January 2007 to August 2009

• Directed efforts to ensure attainment of organisational goals and objectives while maintaining retail and wholesale.

• Used consultative sales techniques to close deals and secure potential clients.

• Augmented water business expertise, gaining awareness on water treatment systems and water bottle filling line.

Education

Master's degree, MBA
  • at Universtity of belgrade
  • April 2023

Business Growth, data analysis and management

Bachelor's degree, Administration And Management
  • at Arab Open University - Lebanon
  • May 2016

business Administration and management

Specialties & Skills

Digital Media
Data Analysis
Business Strategy
Sales and Marketing Management
Business Development
marketing research
Business Optimisation
Sales Leadership
Revenue Generation
E-commerce Management
Strategic Planning & Analysis
Data Analysis & Management
market research
negotiation
merchandising
marketing strategy
problem solving
planning
logistics
operations management
Digital Media
Branding
Team Leadership
Microsoft Office, ERP & CRM Software
P&L Management
Business Development
E-commerce & Omni channels Management
Social Media
Advertising
key account management
digital marketing
operation
marketing management
marketing
web development

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Native Speaker
French
Intermediate
Serbian
Beginner

Training and Certifications

YUP Guru Selling (Certificate)
Data analysis and management online courses. (Training)
Training Institute:
Udemy
Web development courses on Shopify & WordPress (Training)
Training Institute:
Online Slef Learning
Cources of google and digital marketing. (Training)
Training Institute:
Udemy

Hobbies

  • Wooden Engraving & Landscaping
  • Recording and montaging videos
  • Collecting antiques & Monuments
  • Off-roading and outdoor activities.