Fouad Kassabaki, Deputy General manager - Sales & Marketing

Fouad Kassabaki

Deputy General manager - Sales & Marketing

Emirates Building Systems

Location
United Arab Emirates - Dubai
Education
Master's degree, Civil Engineering / Construction Management
Experience
19 years, 7 Months

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Work Experience

Total years of experience :19 years, 7 Months

Deputy General manager - Sales & Marketing at Emirates Building Systems
  • United Arab Emirates - Dubai
  • December 2013 to January 2017

. Research new prospects & contacts and generate sales leads. Travel frequently across GCC, Europe and Asia to maintain relationships with key consultants, contractors and end users.
. Guide the sales pursuit team, recommend pricing scheme and effective sales approach in for each market
. Lead the negotiations process on large size projects. Review and negotiate technical details, commercial terms & conditions and project scheduling.
. Perform and manage functional tasks and monitor contract management activities on key projects
. Generate reports and analyse market trends, business movements, competitors’ threats and customers retention rates. Develop strategy and growth plans in line with the company’s goals and objectives
. Set-up annual sales targets and profit expectations and work closely with sales team to achieve corporate revenue goals

General Manager Sales at Zamil Steel Holding Ltd.
  • Saudi Arabia - Dammam
  • July 1997 to December 2013

. Lead and influence Sales managers in various Sales offices in GCC. Focus on sales volume, profitability
and growth percentage for each area office.
. Collect and distribute leads to sales team. Frequently participate in actual sales activities of large
projects or key account customers
. Manage all sales activities through the Customer Relationship Management application (CRM).
Generate reports and analyse market trends, business movements, competitors’ threats and customers
retention rates. Develop Strategic plans and effective sales approach in line with the company’s
goals and objectives.
. Set-up annual sales targets and profit expectations and work closely with sales team to achieve corporate
revenue goals
. Establish Key Performance Indicators and undertake staff performance review. Formulate sales
incentive plans for sales staff.
. Reports to the Vice President

Education

Master's degree, Civil Engineering / Construction Management
  • at Stevens Institute of Technology
  • June 1990

Master's of Engineering - Civil Concentration: Construction Management

Bachelor's degree, Civil Engineering
  • at University of Toledo
  • December 1987

Specialties & Skills

Contract Management
Steel Structures
Building Sales
CONTRACT ADMINISTRATION
CONTRACT MANAGEMENT
GOVERNMENT CONTRACT
MICROSOFT OFFICE
MS OFFICE
OUTLOOK
POWERPOINT
PRIMAVERA

Languages

Arabic
Intermediate
English
Intermediate
French
Beginner