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gamal elfiky, Digital Marketing Manager

gamal elfiky

Digital Marketing Manager·Rayat Marketing

Egypt

Diploma, Specialized courses in Media and Marketing

Work experience

Total years of experience: 19 years, 7 months

Digital Marketing Manager

January 2017 - Present

Rayat Marketing

Cairo, Egypt

January 2017 - Present

Lead the creative team of copywriters, designers, market
researchers and digital marketers, to establish an engaging
with all social media platforms and Blogs.
1. Develop and implement Annual Social Media strategy,
including key messages aligned to business objectives
2. Develop and implement Monthly Social Media plan with
detailed activities per business unit
3. Ensure alignment of key messages in communication with
objectives of business units and corporate objectives
4. Plan and execute digital media activities to improve brand
perception
5. Developing and managing digital marketing campaigns.
6. Reporting and analysis of Digital campaigns.
7. Design and implement SEO, Social Media and PPC
strategies .
8. Translate marketing objectives into clear creative strategies.
9. Ensure visual and textual communication are aligned with
brand standards, Be The Brand Custodian.
10. Initiate ongoing campaign strategies and solutions.
11. Review work, proofread, troubleshoot and provide feedback
to creative team.
12. Responsibility for planning and budgetary control of all
digital marketing
13. Evaluating customer research, market conditions and
competitor data.
Company industry:
Advertising
Job role:
Marketing and PR

Digital Marketing Keynote

January 2015 - Present

Free-Lance

Cairo, Egypt

January 2015 - Present

Deliver High-Quality Lectures of Digital Marketing (SEO/ Google Adwords/
Social Media/ Content/ Google Analytics etc.)
1. Teach up to 1500 hours of in class instruction.
2. Provide Quality Training to participants in Face to Face class
3. Manage Digital Marketing Activity
4. Manage and prepare all study material related to Digital Marketing
Training
Company industry:
Marketing
Job role:
Marketing and PR

Media Center Manger

March 2011 - January 2017

Mariat for trade and industry

Riyadh, Saudi Arabia

March 2011 - January 2017

Manage staff, allocate resources to manage the media center’s stations, and
provide technical support services to company, staff; act as an internal
consultant in the growth of the Commercial media function.
1. Lead the creative team of copywriters, designers, and digital marketers,
market researchers to establish an engaging with all social media
platforms and Blogs.
2. Help’ Owners/Managers to effectively build or improve their businesses
through original and creative ideas.
3. Planning for making success partnership.
4. Developing and managing digital marketing campaigns.
5. Reporting and analysis of Digital campaigns.
6. Design and implement SEO, Social Media and PPC strategies .
7. Translate marketing objectives into clear creative strategies.
8. Lead and direct the creative team in the production of all marketing
collateral (Website Content, Blogs, Social Media Content, Graphic Designs,
Photography, Videography, etc..).
9. Ensure visual and textual communication are aligned with brand
standards, Be The Brand Custodian.
10. Oversee teams’ deliverables, time-lines and KPIs.
11. Initiate ongoing campaign strategies and solutions.
12. Review work, proofread, troubleshoot and provide feedback to creative team.
13. Remain actively involved in hiring and team growth and training creative .staff.
14. Select and Recruiting New Candidates For team.
15. Responsibility for planning and budgetary control of all digital marketing
16. Evaluating customer research, market conditions and competitor data.
17. Manage and Motivate the career development of creative team -
delegate, nurture and empower
18. Consolidate outsourced talents database to deploy when needed
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Art Director

March 2011 - December 2016

Palms & Dates Magazine

Riyadh, Saudi Arabia

March 2011 - December 2016

Responsible for the way the magazine looks. present the words and images in
a way that is easy for the reader to digest, with high visual impact, covers all
aspects of layout, design and photography.
1. Lead creative sessions for project kick-offs.
2. Laying out pages for the magazine, often on tight deadlines
3. Discussing design and layout ideas with the editor and other colleagues.
4. Manage team members.
5. Commissioning and briefing photographers on the style and format of
shots required.
6. Developing and managing digital marketing campaigns.
7. Reporting and analysis of Digital campaigns.
8. Sketching out and designing the cover - which must always look distinctive
to attract buyers.
9. Drafting rough sketches of the cover design for discussion, then producing
the final layout.
10. Anticipating trends and setting the magazine’s overall visual style
11. Hire, train and direct staff members who develop design concepts into art
layouts or who prepare layouts for printing.
12. Controlling the art budget.
13. Design and implement SEO, Social Media and PPC strategies .
Company industry:
Journalism
Job role:
Design, Creative, and Arts

Creative director

January 2012 - September 2012

Umbrella Communications

Riyadh, Saudi Arabia

January 2012 - September 2012

Incharge with determining the best ways for an Agency to visually represent acompany’s identity online.
development of high-level concepts for design projects.
involveain working with internal and external clients, pitching designs, and understanding client needs.
develop visual designs, and at other times, responsible for recruiting and managing third party design firms as well as internal design resources.

1) Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
2) Review and approve proofs of printed copy and art and copy materials developed by staff members.
3) Manage own accounts and projects, working within budget and scheduling requirements.
4) Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
5) Present final layouts to clients for approval.
6) Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
7) Hire, train and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
8) Work with creative directors to develop design solutions.
9) Review illustrative material to determine if it conforms to standards and specifications.
10) Attend photo shoots and printing sessions to ensure that the products needed are obtained.
11) Create custom illustrations or other graphic elements.
12) Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.
13) Negotiate with printers and estimators to determine what services will be performed.
14) Conceptualize and help design interfaces for multimedia games, products and devices.
15) Prepare detailed storyboards showing sequence and timing of story development for television production.
16) Provide quality control over concepts and projects.
17) Manage team members.
18) Work with internal teams to generate ideas for pitching and proposals.
19) Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project.
20) Manage multiple projects from concept through completion.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

مخرج فني

July 2009 - March 2011

Arab Printing Publishing House

Cairo, Egypt

July 2009 - March 2011

Incharge with determining the best ways for the Company to visually represent it’s identity online.
development of high-level concepts for design projects.
Involveain working with internal and external clients, pitching designs, and understanding client needs.
Developing visual designs, and at other times, responsible for recruiting and managing third party design firms as well as internal design resources.

1) Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
2) Review and approve proofs of printed copy and art and copy materials developed by staff members.
3) Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
4) Present final layouts to clients for approval.
5) Work with creative directors to develop design solutions.
6) Review illustrative material to determine if it conforms to standards and specifications.
7) Attend photo shoots and printing sessions to ensure that the products needed are obtained.
8) Create custom illustrations or other graphic elements.
9) Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.
10) Provide quality control over concepts and projects.
11) Work with internal teams to generate ideas for pitching and proposals.
12) Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project.
13) Manage multiple projects from concept through completion.
Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Graphic Design Instructor

June 2009 - March 2011

The Acadmy

Other

June 2009 - March 2011

Working from agreed design briefs, graphic designers produce innovative solutions to communication problems that combine both written and visual elements.

1) Teach up to 70 hours of in class instruction per week.
2) Maintain positive rapport with all students and create a positive learning environment to adequately communicate lessons.
3) Enforce the student management and disciplinary policies of the Institute.
4) Act as an advisor outside of class to support students that require additional training or assistance.
5) Perform clerical duties, as required, relating to textbooks, instructional supplies, student reports and records, attendance reports, etc.
6) Participate in curriculum development and planning with other Design Instructors and the Director of Academics.
7) Utilize technology when teaching including interactive whiteboards and projectors.

Computer instructor for ICDL

Computer instructor for Adobe Software
Computer instructor for Web Design Diploma
Computer instructor for Graphic Diploma
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Graphic Design Instructor

June 2009 - March 2011

Senergy

Other

June 2009 - March 2011

Working from agreed design briefs, graphic designers produce innovative solutions to communication problems that combine both written and visual elements.

1) Teach up to 250 hours of in class instruction per week.
2) Maintain positive rapport with all students and create a positive learning environment to adequately communicate lessons.
3) Enforce the student management and disciplinary policies of the Institute.
4) Act as an advisor outside of class to support students that require additional training or assistance.
5) Perform clerical duties, as required, relating to textbooks, instructional supplies, student reports and records, attendance reports, etc.
6) Participate in curriculum development and planning with other Design Instructors and the Director of Academics.
7) Utilize technology when teaching including interactive whiteboards and projectors.
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Art Director

June 2009 - March 2011

Quantm Pro

Cairo, Egypt

June 2009 - March 2011

charge with determining the best ways for Company to visually represent company’s identity.
development of high-level concepts for design projects.

1) Adopt the company’s creative methodology and structure in general.
2) Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.
3) Review and approve proofs of printed copy and art and copy materials developed by staff members.
Research and assist the Creative Director on multiple projects.
4) Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
5) Review illustrative material to determine if it conforms to standards and specifications.
6) Create custom illustrations or other graphic elements.
Create audio-visual concepts that work on different media platforms.
7) Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.
8) Work with internal teams to generate ideas for pitching and proposals.
Collaborate with storyboard artists to achieve premium boards for presentation.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Computer instructor

January 2009 - March 2011

Fayoum Univesity

Other

January 2009 - March 2011

Working from agreed design briefs, graphic designers produce innovative solutions to communication problems that combine both written and visual elements.

1) Teach up to 100 hours of in class instruction per week.
2) Maintain positive rapport with all students and create a positive learning environment to adequately communicate lessons.
3) Enforce the student management and disciplinary policies of the Institute.
4) Act as an advisor outside of class to support students that require additional training or assistance.
5) Perform clerical duties, as required, relating to textbooks, instructional supplies, student reports and records, attendance reports, etc.
6) Participate in curriculum development and planning with other Design Instructors and the Director of Academics.
7) Utilize technology when teaching including interactive whiteboards and projectors.

Computer instructor for ICDL
Computer instructor for Adobe Software
Computer instructor for Web Design Diploma
Computer instructor for Graphic Diploma
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Public Relations Specialist

January 2008 - June 2010

Community Service Center Fayoum University

Other

January 2008 - June 2010

Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.


1) Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders’ reports.

2) Respond to requests for information from the media.

3) Establish and maintain cooperative relationships with representatives of community, Students, employee, and public interest groups.

4) Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of University’s accomplishments and agenda.

5) Confer with production and support personnel to produce or coordinate production of advertisements and promotions.

6) Arrange public appearances, lectures, contests, or exhibits for Students.

7) Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.

8) Confer with other managers to identify trends and key group interests and concerns or to provide advice on decisions.

9) Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic Designer

June 2005 - July 2006

Atasco

Other

June 2005 - July 2006

1) Formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound.

2) Review and approve proofs of printed copy and art and copy materials developed by staff members.

3) Manage own accounts and projects, working within budget and scheduling requirements.

4) Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.

5) Present final layouts to clients for approval.

6) Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
7) Hire, train and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.

8) Work with creative directors to develop design solutions.

9) Review illustrative material to determine if it conforms to standards and specifications.

10) Attend photo shoots and printing sessions to ensure that the products needed are obtained.

11) Create custom illustrations or other graphic elements.

12) Mark up, paste, and complete layouts, and write typography instructions to prepare materials for typesetting or printing.

13) Negotiate with printers and estimators to determine what services will be performed.

14) Conceptualize and help design interfaces for multimedia games, products and devices.

15) Prepare detailed storyboards showing sequence and timing of story development for television production.
Computer instructorEditAdd Link
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Education

cairo university

September 2010

September 2010

Diploma, Specialized courses in Media and Marketing

Egypt

GPA (point): 5 out of 5

GPA (point): 5 out of 5

Specialized courses in Media and Marketing

جامعة الفيوم

July 2009

July 2009

Bachelor's degree, تكنولوجيا

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

حاصل علي بكالوريوس تربيه نوعيه قسم تكنولوجيا تعليم دراسات اكاديميه في الاعلام والاعلان دبلومة دولية في التسويق دبلوم في التسويق الالكتروني وقنوات التواصل الاجتماعيه دورات تدريبيه معتمده من شركه ادوبي

Canadian Centre for Human Development

April 2009

April 2009

Diploma, Soft Skills

Egypt

communication skills Soft Skills - Canadian Centre for Human Development Goals Achievement Soft Skills - Canadian Centre for Human Development

IBM

August 2008

August 2008

Diploma, Design Skills

Egypt

GPA (point): 5 out of 5

GPA (point): 5 out of 5

VCT Diploma Design Skills - IBM “50 Hrs”

Fayoum University

July 2007

July 2007

Diploma, Soft Skills

Egypt

GPA (point): 4.8 out of 5

GPA (point): 4.8 out of 5

Pathway Diploma Soft Skills - Fayoum University “70 Hrs”

Hands On Management Consulting

May 2007

May 2007

Diploma, Marketing

Egypt

GPA (point): 4.5 out of 5

GPA (point): 4.5 out of 5

Marketing For Non Marketers Marketing rules - Products - Services ..... Hands On Management Consulting “10 Hrs” E- Marketing SEM - SEO - SMM - SOM Hands On Management Consulting “20 Hrs”

Senergi

October 2005

October 2005

Diploma, MultiMedia Design Diploma

Egypt

GPA (point): 5 out of 5

GPA (point): 5 out of 5

MultiMedia Design Diploma Authorware - Director - Flash - Dreamweaver - Html - Css Senergi “105 Hrs”

Skills

Adobe Illustrator
Expert
Adobe Illustrator
Expert
SEM
Expert
SEM
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEO
Expert
SEO
Expert
Adobe Indesign
Expert
Adobe Indesign
Expert
Adobe Flash
Intermediate
Adobe Flash
Intermediate
Adobe Director
Expert
Adobe Director
Expert
Excellent Dealing with INTERNET
Expert
Excellent Dealing with INTERNET
Expert
adobe illustrator
Expert
adobe illustrator
Expert
adobe indesign
Expert
adobe indesign
Expert
adobe photoshop
Expert
adobe photoshop
Expert
Ms-Office
Expert
Ms-Office
Expert
IOS
Expert
IOS
Expert
CorelDraw
Expert
CorelDraw
Expert
Windows OS All ver
Expert
Windows OS All ver
Expert
Documentary filmmaker
Intermediate
Documentary filmmaker
Intermediate
Web Design
Expert
Web Design
Expert
SEO
Intermediate
SEO
Intermediate
Scriptwriting
Intermediate
Scriptwriting
Intermediate
video shoot
Intermediate
video shoot
Intermediate
Photography Skills
Intermediate
Photography Skills
Intermediate
Facebook & Instagram Advertising
Expert
Facebook & Instagram Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Google AdWords
Expert
Google AdWords
Expert
Twitter & LinkedIn Advertising
Intermediate
Twitter & LinkedIn Advertising
Intermediate
Google Analytics
Expert
Google Analytics
Expert
Presentation
Expert
Presentation
Expert
E-commerce
Intermediate
E-commerce
Intermediate
Advertising
Expert
Advertising
Expert
Online Marketing
Expert
Online Marketing
Expert
Coaching
Expert
Coaching
Expert
SEM
Expert
SEM
Expert
Marketing Management
Expert
Marketing Management
Expert
SEM
Expert
SEM
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Adobe Indesign
Expert
Adobe Indesign
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert

Languages

Arabic
Expert
English
Intermediate

Memberships

الجمعيه المصريه لرعاية ذوي الاحتياجات الخاصة

مستشار فني

January 2009

رابطة الاعلام الالكتروني

عضو

January 2010

Training and Certifications

Certifications
InDesign Insider Training: Print PDFs
InDesign Insider Training: Interactive PDFs
Adobe
yat
Apr 2006 - Aug 2006
Training
Adwords Display Advertising
Google Show credentials
Adwords Video Advertising
google Show credentials
AdWords Fundamentals
google Show credentials
Creating Ebooks for the Kindle
lynda.com
Introducing InDesign
lynda.com
Illustrator CS6 One-on-One: Fundamentals
lynda.com
Jan 2015
InDesign CC: Interactive Document Fundamentals
lynda.com
Layout and Composition with InDesign
lynda.com
InDesign Typography
lynda.com
InDesign: 2014 Creative Cloud Updates
lynda.com
Mar 2014
Creating Fixed-Layout EPUBs with InDesign CC
lynda.com
Productivity Tips for Web Designers
lynda.com
Creating PDF Forms with InDesign
lynda.com
UX Design Tools: InDesign
lynda.com
Print Production Essentials: Digital and Variable Data Printing
lynda.com
Type Project: Art Deco Postcard
lynda.com
InDesign Insider Training: Beyond the Essentials
lynda.com

Recommendations

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creative, self motivated & disciplined

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السيد المهندس / جمال الفقى رجل على مستوى عالى من العلم والأخلاق ذو افكار رائعة فى مجال الالإبداع ، كما انه صديق وفى على المستوى الشخصى ، مكانة الحقيقى فى الإدارة دائما. وفقك الله لما يحب ويرضى ...

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متميز ف عمله نشيط دؤوب على درجة عاليه من الثقافه مبدع اجتماعي أفكاره متجدده في انتظار كتابه عن الصراع العربي الاسرائيلي

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السيد / جمال الفقي من أفضل الزملاء علي مستوي العمل ومثال يحتاز بيه في الاخلاق والقيم والمبادئ وتعلمنا منه الكثر واتمني ليه التوفيق والتقدم دائما من افضل لأفضل

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السيد/جمال الفقي من أفضل الشخصيات اللي قابلتها في حياتي وليه دور مميز في حياتي العملية ساعدني كتير من غير ما يعرفني شخصيا ،، شخصية متعاونة الي ابعد حد ، مثقف جدااا وشخصية طموحة جدا جدا جدا ،،، يسعى دائما للأفضل ومصمم جرافيك هايل بتعلم منه كتير بتمناله التوفيق في كل حياته ان شاء الله

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جمال الفقي من أمهر المصممين الذين عملت معهم في مكتب الدار العربية في القاهرة ويتميز بالابداع والطلاقة في تنفيذ الأعمال المطلوبة منه والالتزام بالتوجيهات وأوصي به ليعمل كمدير فني في أي شركة يعمل بها.

Mahmoud Ahmed Yusuf Mousa

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Mohamed Elsaqa

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Ahmed Elsary

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طموح ومجتهد وقائد فريق ممتاز ومنظم في العمل ومستمع جيد ومحب للعطاء ومساعدة الاخرين

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محمد مصطفى

Feb 2014

Feb 2014

مصمم تعليمي•Partner

لدي جمال الحس الفني والجمالي في انشاء العناصر واستخدامها وتركيبها ... كما انه لديه القدرة علي ادارة الفريق وخلق روح عمل بين الفريق الواحد ... القدرة على الاقناع والمحاورة والنقاش الهادف ... لديه القدرة على العمل تحت ضغط ومباشرة العديد من الاعمال في ان واحد وتنظيمها.

مصطفى ربيع احمد بدريه

Feb 2014

Feb 2014

طبيب•Colleague

جمال الفقى بدون مبالغه او كذب موهوب محترف دءوب نشيط مجتهد يحب الاطلاع ودائم التطوير ودائما يسبق سنه

Sherif Abdel Monaem

Feb 2014

Feb 2014

Human Resources General Coordinator•Colleague

To Whom It May Concern: I am writing to give my highest recommendation to my coworker, Gamal El Fiky, for a position with your company. I have worked closely with Mr. Gamal at Mariat Company for over a year and can attest to his outstanding character and work ethic. Working with Mr. Gamal has inspired me to achieve higher goals, because he encouraged me to reach out past my boundaries. When asked, Mr. Gamal gave helpful criticisms of my work and then would volunteer to help me implement the solutions. He was a team player who could always be counted on to put in more than his share of the work. After normal business hours, Mr. Gamal could often be found in his office putting the "finishing touches" on his next project. Mr. Gamal was an intelligent and reliable team player, I was sorry when he decided to relocate to Ohio. Although, If I can answer any questions for you, please feel free to contact me at (966) 561614224- (002)01111119795 or Sherif.hr@mariat.net Very respectfully, Sherif Abdel Monaem HR Deputy Manager Mariat For Trade and Industry

محمد مختار محمود

Feb 2014

Feb 2014

المدير التنفيذي•Client

قمت بالتعامل معه لعمل تصميمات لإخراج بعض الكتب وكانت أعمال متميزة وتم نشرها فيما بعد

إيناس جوهر

Feb 2014

Feb 2014

دكتور في علم نفس الفئات الخاصة•Client

تركيبه فريده في مجال عمله

احمد محمد طايع عمار

Feb 2014

Feb 2014

مدير المشروعات•Colleague

السيد جمال الفقي، يعتبر من أفضل الزملاء على مستوي العمل والاخلاق واتمنى له مزيدا من التقدم

MOHAMED MOTAWEE

Feb 2014

Feb 2014

مستشار إعلامي بوزارة العمل•Professor

جمال من أكثر الناس ثقافة وعلماً، وإبداعاً في عمله، كما يميزه حسه الجمالي، ونقاء سريرته، إضافة إلى شخصيته القيادية.

Hobbies

  • القراءة - الكتابة - التدريب
    ١-قراءة ما يقرب من ٢٠٠٠ كتاب ورواية في مختلف المجالات ٢-العمل على كتابة كتاب عن تاريخ مصر الحديث والصراع العربي الاسرئيلي تحت عنوان الحرب العربية العبرية الرابعة ... تحت التحرير ٣-تدريب ما لا يقل عن ١٥٠٠ متدرب في دورات متخصصة في مجال الجرافيك والاعلان والحصول على شهادات تقدير من اماكن متعددة كمركز سينرجي وجامعة الفيوم والمركز الكندي للتنمية البشرية