Garry Padilla Caburong

I'm Currently handling 14 major brands in our company. I oversee the visual and creative proposition across the brand. and manage the visual assistant for implementing the brand strategies..
Visual Planning is also my task where i plan and organise that our VM or marketing calendar support the product launch and marketing campaign.
As a VM Manager, i use to formulate VM directives and guideline according to the brand standard. where i usually direct communicate with our brand partner

Visual Planning and Merchandising Manager Sept. 2009- Present
Fawaz al Hokair Group of Co. (Fashion Retail)


Riyadh, Kingdom of Saudi Arabia (I was an office base but need to visit and check the store in every
region if it is on the right standard. I handles multi brand in our company that include: Suite Blanco,
Desigual, Wallis, Miss Selfridge, Jennyfer, Celio, Garage, Dynamite, Superdry, Camaieu plus
Newyorker, Quiz, Eclipse and Lipsy and also some Turkish brand like ADL, Mavi, Collezione, Oxxo and
US Polo)

• Oversee the visual and creative proposition across the brand.
• Manage the visual assistant for implementing the brand strategies.
• Ensure that the store not only look great but also reaches sale goals
• Plan and organise that the VM Calendar to support the product launch and marketing campaign.
• Formulate VM directives and guideline according to the brand standard.
• Maintain brand image by changing seasonal images and in-store display
• Provide product marketing, VM knowledge and facilities.
• Liaise and coordinate with vendors, production house, operation manager and merchandising in the implementation of promotional company activities and visual retail execution.
• Monitor the budget and project planning
• Plan and visit all the brand in every region.
• Direct contact with the brand partner in terms of visual standards, directives and guideline.

CONT
HEAD OF VISAL MERCHANDISER Sept. 2001- March2009
Woolworths, Dubai, UAE (under Retail Division of Sharaf Group of Co.)

• Responsible for providing customers with a world class shopping experience by creating high impact
Visual display and thereby creating sale.
• Costing of products/materials, meeting suppliers, purchasing, quotation coordination and preparation of
Local purchase order with the suppliers.
• Designing Graphics materials ie. banners necessary for store promotions and window layout.
• Responsible for the implementation of all promotions and launches and communicate Marketing
promotional materials to all Heads and staff.
• Ensure that the high standards of Visual Merchandising are maintained at all times and that all store
layout opportunities are being utilized.
• Implements wardrobe building and highlight key looks and lifestyle solutions through hotspots and window display.
• Directing and analyzing the various areas effectively i.e. sales, costs, quality and presentation and orderliness of all merchandise rotation, and guest satisfaction & complaint, preparing report to be
submitted to the department Manager in order to take necessary actions.
• Providing assistance to the Store Head and Staff in developing training materials and implementing the same in accordance with company guidelines; in keeping updated files on all Merchandise matters; and in setting up goals, developing strategies and guidelines as directed by Visual Manager.
• Ensuring an optimal overall performance of the department by using various tools such as quality
control, performance evaluation, coaching, counselling, daily briefings and disciplinary actions.
• Establishing and maintaining an effective employee and interdepartmental working relationship.
• In charge for the professional growth of team members as well as maintaining product knowledge.
• Responsible for the correct usage of Visual Equipment, safe storage of materials and maintain good
housekeeping standard.

CONT
SALES SUPERVISOR Mar 1999-Mar 2001
EUROMARCHE, ARABIAN MARKETING LTD. Riyadh, KSA

• Direct and control staff with regards to duties, time keeping, attendance, and work scheduling and customer service.
• Trained and developed all staff in quality management procedure.
• Organize schedules in store and continuously inspect selling area.
• Ensure rail/shelves are filled and merchandise accordingly and neatly.
• Communicate with the management regarding relevant matter.
• Oversees counting procedures as regularly, inspect assigned warehouse and ensure stocks are in proper
slot and arranged orderly.
• Update all reports as required.
• Attend training courses as directed.
• Complete daily checklist of section, ensure staff compliance with standing instruction.

CASHIER Jan. 1996-Jan. 1998
STARTMART, EPPCO, DUBAI, U.A.E.

SHIFT SUPERVISOR Oct. 1993-May 1995
MEED TRADING EST., JEDDAH, KSA

FASHION CONSULTANT Oct. 1992-Oct. 1993
CONDERELLA SPECIALTY STORE, SM-MEGA MALL, PHILIPPINES