Gassia Keloukian

Teaching company employees/managers Business and English courses

 Initiating marketing campaigns for movies with full implementation: Budget - mechanism - creative visuals - communication - distribution.
 Responsible of all brand publications whatsoever, designs, templates, creatives, editing, proofreading and so forth.
 In charge of direct communication with the studios reference to movie production notes such as marketing materials, promotional items, publicity tools and procedures.
 Maintaining solid press and media relations through organizing incessant press events such as screenings, premieres, launches, holiday greeting etc…
 Engaging with major public events to sustain brand image and recognition, such as outdoors events, movie festivals, concerts, yearly rallies, …
 Drafting and auditing contracts and agreements for the department’s activities.
 Lobbying for special screenings with organizations, schools, associations, NGOs, commercial firms, to ensure high admission opening for our films.
 Spot checking all cinema locations to ensure product visibility and just treatment.
 Closing monthly reports: Expenses vs Budget, Total Marketing Revenue/Profit, Activities Forecast for Upcoming Months, Website and Social Media Database Variance.

 Taking pictures of kids and families in a studio for every occasion
 Planning, creating and implementing new ideas to promote the page on social media sites.

 Organizing events and supervising the execution of these events; preparing the annual sales and marketing plan and budget. Meeting with hotel managers, suppliers and advertising partners to work on current and future deals. Communicate with the management and the staff to implement the events and sales strategies. Using advertising creativity in different media such as radio, billboards, flyers, e-mail, sms, magazines, …
 Increased Group Sales 379.06% from 2008 till beginning of 2012. The tremendous increase in sales of 237.56% from 2010 to 2011 is due to the plan initiated to deploy my contacts into group sales.