Head Marketing & Communication
InterGlobe Technology Quotient Pvt Ltd
Total years of experience :28 years, 10 Months
Since Oct’10 InterGlobe Technology Quotient Pvt Ltd Delhi as Head Marketing & Communication
Role
Conceptualizing & implementing corporate communication strategies for building corporate image and brand leading to customer preference and achievement of organizational goals.
Represent the organization at various platforms and interact with media professionals and various associations / chambers of commerce to build bridges with all of them
Key focus on Partner Marketing to create and drive promotions for ancillary revenue stream from insurance, banks merchandising, hotels etc. Earned INR 5 lacs as revenue from partner marketing
Participate in important trade forums such as TAAI, TAFI, ADTOI, Eye for Travel for networking with customers and increase brand awareness
Conceptualize and create trade promotions with airlines and hotels to deliver incremental sales.
Co-ordination with other business units to ensure greater synergy and effective utilization of resources
Develop all marketing collaterals and sales support activities
Responsible for all internal as well as external communications strategy
o Relection - External newsletter for customers
o Expression - Internal newsletter for employees
Collation of data such as pipeline data, competition info, market updates and industry updates on a regular basis and sharing it with the top management
Coordinating and managing various external agencies and internal providers/ stakeholders for communication, content, photographs, collateral etc.
Responsible for the technology tools for communication (Intranet, Website, Knowledge Management etc).
Since Jan '07 -Sep '10 Calleo Distribution Technologies Pvt. Ltd. Delhi as Head E Commerce
Role
⇒ Engaged in B2B business development for online business for Galileo and Worldspan GDS
⇒ Manage opportunities, through a defined sales process by creating and developing a sales plan
⇒ Create and execute a plan to deliver revenue and market share growth in a profitable manner
⇒ Overseeing the ecommerce sales for both Galileo and Worldspan GDS
⇒ Coordinating with technical team, product team and client to ensure delivery of product as deemed by the client.
⇒ Account management and servicing of agents who have gone live with Online business
May '05 -Dec '06 Jet Air Tours Pvt. Ltd., DELHI as Business Head Jet Escapes
Role
⇒ Setting up a separate Business Unit to manage Jet Escapes Holiday Packages for Jet Airways.
⇒ Managing the entire operations activity for Jet Escapes holidays
⇒ Managing relationships with key agents and hotels for soliciting more business
⇒ Identifying the hotel and rate contracting with them across various destinations.
⇒ Overseeing marketing and promotion of Jet Escapes through participation in trade events.
⇒ Partner marketing promotions with Banks for financing packages
Notable Accomplishments
⇒ Pivotal in launching 9wagents.com a unique portal for travel agents to book packages online
⇒ Successfully achieved annual revenue turnover of INR 5 crore for the year 2005-06
⇒ Increased the number of Jet Escapes packages sold by 18 %
⇒ Instrumental in launching
o Outbound JET ESCAPES for 5 international destinations - Nepal, Sri Lanka, Singapore, Malaysia & UK.
o Inbound JET ESCAPES packages from 2 countries - Singapore & Sri Lanka.
⇒ Efficiently designed Fly and Hire packages to focus on business and frequent fliers
⇒ Pivotal in streamlining the entire booking process making it online thus reducing time
Jun '95-May '05 Jet Airways, Mumbai last designated as Manager - Sales Support
⇒ Joined the company as Management Trainee, was promoted as Asst. Manager Marketing and subsequently as Manager - Sales Support in APR '99.
Role
⇒ Providing Support function for international GSA network to achieve Foreign Exchange revenue earnings contributing to 20% of total turnover for 2004-05.
⇒ Achieving sales targets for 78 GSA locations in 72 countries.
⇒ Formulating productivity linked trade promotions for travel agents to deliver incremental revenues.
⇒ Advertising and collateral support for overseas teams
⇒ Representing Jet Airways in trade events such as WTM, ITB, TAAI, TAFI forums
Notable Accomplishments
⇒ Successfully managed negotiations with GDS companies to derive pricing benefits to Jet Airways
⇒ Achieved successful revenue savings of USD 100, 000 for the period Jan '04 -Dec '04 from the GDS companies on account of abusive bookings.
⇒ Efficiently increased foreign exchange revenue earnings for the year 2004-05 by 16%.
⇒ Launched JETKIDS - an in-flight product for children aimed to target the young fliers and provide value addition.
⇒ Played a key role in increasing the turnover of Jet Escapes by approx INR 80 lacs for 2004-05.
⇒ Initiated
* "Who's the Boss" promotion for the Corporate Secretaries and Travel Planner.
* "Mera Number Kab Aayega" and "Ab Mera Number Aayega" promotion for the travel agents counter staff.
* JETSTREAK - a trade promotion that resulted in incremental revenue of INR 44 crores over 3 months period.
⇒ Demonstrated excellence in conducting the events for the 5th Anniversary, 10th Anniversary function and arrival of Jet Airways' first owned aircraft.
⇒ Received
* Merit Award for Service Excellence.
* A letter of appreciation for the JETKIDS initiative from the management
* A letter of appreciation for the JETSTREAK initiative from the management
⇒ Successfully designed and created collaterals and marketing activities for GSA s
⇒ Ensured visibility of Jet Airways in the international market
⇒ Was part of the team responsible for preparation of Annual revenue expenditure budget for senior management
⇒ Responsible for MIS and report generation for senior management.
SCHOLASTIC CREDENTIALS 1995 Masters of Management Studies (Marketing) from Mumbai University
1992 BA (Political Science Hons.) from Kirori Mal College, Delhi University