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George Chahda, Regional Sales Account Manager

George Chahda

Regional Sales Account Manager·Trellix

United Arab Emirates

Doctorate, Business Administration

Work experience

Total years of experience: 15 years, 3 months

Regional Sales Account Manager

January 2022 - Present

Trellix

Dubai, United Arab Emirates

January 2022 - Present

• Utilize a consultative sales approach to sell end-to-end enterprise on-prem and SaaS solutions for Government, Banking, and Enterprise sectors, leveraging a variety of effective sales strategies and techniques to drive engagement and close deals.
• Onboarded more than 35 new logos, and generating more than $7M withing 3 years from new logos to exceed sales target by more than 30%, by closing two multimillion deals over $1.5M each.
• Established and nurtured strong relationships with CXOs and key stakeholders across various departments, including IT Security (CISO Office), Risk Management, Operations, Infrastructure, Network & System Administrators, Legal and Procurement, to ensure alignment with organizational goals and drive tailored IT solutions.
• Manage leads and generate new business opportunities by initiating cold outreach, engaging prospects, setting up meetings, and strategically targeting potential customers to drive IT solution sales.
• Weekly meetings with channel partners, to generate results from new prospects (80%) and existing customers (20%).
• Working closely with presales, project managers, integration engineers, professional services, and other internal teams on multiple accounts to make sure we meet customer satisfaction.
• Working closely with channel partners and distributors to help drive the business, accelerate deal closure, access new markets, Increase win rates, and scaling customer support and satisfaction.
• Ensure operational excellence by maintaining up-to-date systems like SFDC, Clari, and other management tools, guaranteeing forecast accuracy and business linearity. Average deal size is $200, 000, with a 90-day sales cycle, and closing 2 multi-year deals over $1.5M each

Company industry:
Cyber & Network Security
Job role:
Sales

Regional Sales Manager

February 2020 - January 2022

CyberArk

Dubai, United Arab Emirates

February 2020 - January 2022

• Onboarded more than 25 new logos from various sectors, generating more than $4.5M, and exceeding the sales quota by 15 to 20%
• Successfully penetrated new markets, developed territories from the ground up, recruited multiple strategic partners, and closed numerous deals, contributing to the consistent achievement of sales quotas
• Proactively managed leads and developed new opportunities from scratch through cold calling, prospecting, and targeting global enterprises.
• Weekly meetings with channel partners and Distributors, to generate results from new prospects and existing customers which significantly expanded market reach and sales pipeline.
• Tailored IT solutions to meet the specific regulatory and security needs of the financial services sector, achieving compliance with data protection regulations (e.g., GDPR, PCI-DSS)
• Collaborated closely with cross-functional teams, including presales, project managers, engineers, and Professional Services, to ensure seamless deployment and customer satisfaction across multiple accounts.
• Recruited and nurtured strategic partnerships with channel partners and distributors, enhancing demo capabilities, Proof of Concepts (POCs), and end-to-end project delivery, driving a 15% increase in win rates.
• Maintained operational excellence by ensuring up-to-date reporting in SFDC, and other management tools, improving forecast accuracy and ensuring business linearity. Managed an average deal size of $200, 000 with a 180-day sales cycle, consistently achieving and exceeding sales targets, as well as closing a couple of multi-million deals over $750K each.

Company industry:
Cyber & Network Security
Job role:
Sales

Regional Sales Manager

October 2016 - January 2020

Trend Micro

Dubai, United Arab Emirates

October 2016 - January 2020

• Consistently exceeded sales targets for three consecutive years by utilizing a consultative sales approach to sell end-to-end SaaS solutions and hardware appliances.
• Onboarded over 40 new logos across multiple sectors, contributing $8+ million in revenue.
• Consultative sales approach into selling end to end SaaS solutions and hardware appliances.
• Managed a portfolio of 160+ enterprise and strategic accounts in the UAE, driving 80% of results from new prospects and 20% from existing clients, while developing deep relationships with key stakeholders in departments such as IT Security (CISO Office), Risk Management, Operations, Infrastructure, Network & System Administrators, Legal, and Procurement
• Collaborated closely with presales, project managers, integration engineers, and professional services teams to ensure seamless solution deployment and maintain high customer satisfaction, resulting in a 95% renewal rate.
• Ensured operation excellence by keeping SFDC and management reports up-to-date
• Leveraged relationships with over 50 partners and distributors in the MENA region, driving revenue growth and expanding market reach through strategic channel partnerships.
• Consistently ensured operational excellence by keeping SFDC and management tools up to date, guaranteeing forecast accuracy and business linearity. Maintained an average deal size of $150, 000 with a 90-day sales cycle, achieving a 30% improvement in sales velocity through targeted sales strategies. Generated additional revenue by upselling to existing customers, contributing to a 20% increase in account value over three years.

Company industry:
Cyber & Network Security
Job role:
Sales

Regional Sales Manager

March 2013 - September 2016

Vasco

Dubai, United Arab Emirates

March 2013 - September 2016

• Exceeded sales target for 3.5 consecutive years, achieving 120% of quota annually.
• Onboarded more than 100 new logos across the MEA region, focusing on high-potential sectors such as telecommunications, finance, and government.
• Utilized a consultative sales approach to deliver tailored SaaS solutions and hardware devices, ensuring customer needs were aligned with product capabilities.
• Developed and maintained strong relationships with key decision-makers across multiple departments, including Risk, IT Infrastructure, Networking, Operations, and Procurement, to ensure stakeholder buy-in.
• Spearheaded the implementation of sales strategies targeting new prospects and expanding existing accounts through effective cross-selling and upselling, resulting in $4M in new annual revenue.
• Collaborated closely with presales, project managers, and technical teams to ensure successful delivery and customer satisfaction across multiple high-profile accounts.
• Drove operational excellence by maintaining up-to-date SFDC records and management reports, ensuring accurate forecasting and business continuity.

Company industry:
Cyber & Network Security
Job role:
Sales

Senior Account Manager

April 2011 - March 2013

Computer Network Systems

Dubai, United Arab Emirates

April 2011 - March 2013

• Exceeded sales target for 2 consecutive years, driving significant growth in key accounts.
• Built and executed business plans for accounts to position CNS as a market leader in Self-Service & Multi-Channel Solutions, Branch Transformation, Managed Services, Outsourcing, and Cash Management.
• Led end-to-end solution selling, aligning tailored offerings with customer needs and achieving $7M in sales annually.
• Expanded business within existing accounts through effective cross-selling and upselling of managed services and cash management solutions, increasing account value by 15%.
• Collaborated closely with internal teams, including presales and engineering, to deliver customized solutions, ensuring smooth implementation and customer satisfaction.

Company industry:
Banking
Job role:
Sales

Education

UCAM

June 2026

June 2026

Doctorate, Business Administration

Spain

on-going

UCAM

June 2023

June 2023

Master's degree, Information Technology And Information Management

Spain

GPA (rating): Excellent

GPA (rating): Excellent

University Franco-Lebanese

January 2006

January 2006

Diploma, Standard English Course

Lebanon

2006 Certificate from the Linguaphone Institue ltd., London, UK for successfully completed the Standard English Course.

American Universal College AUC

January 2005

January 2005

Diploma, Information Technology

Lebanon

2004-2005 from American Universal College AUC - Tripoli, Lebanon • BT in "Manegment Information system"

Skills

Science
Expert
Science
Expert
Desktop Hardware
Expert
Desktop Hardware
Expert
ISS
Expert
ISS
Expert
Printers
Expert
Printers
Expert
Property Management
Expert
Property Management
Expert
Negotiation
Expert
Negotiation
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Team Management
Expert
Team Management
Expert
Business Planning
Expert
Business Planning
Expert
IOT
Expert
IOT
Expert
Project Management
Expert
Project Management
Expert
Leadership
Expert
Leadership
Expert
Cloud Computing
Expert
Cloud Computing
Expert
Management
Expert
Management
Expert
Account Management
Expert
Account Management
Expert
Sales Presentations
Expert
Sales Presentations
Expert
Team Leadership
Expert
Team Leadership
Expert
Strategy
Expert
Strategy
Expert
Project Planning
Expert
Project Planning
Expert
Solution Selling
Expert
Solution Selling
Expert
Telecommunications
Expert
Telecommunications
Expert
Science
Expert
Science
Expert
Desktop Hardware
Expert
Desktop Hardware
Expert
ISS
Expert
ISS
Expert
Printers
Expert
Printers
Expert
Property Management
Expert
Property Management
Expert

Languages

Arabic

Beginner

English

Beginner

French

Beginner

Training and Certifications

Certifications
Sales Expert
Jun 2017 - Jul 2018
Show credentials

Hobbies and interests

Swimming, Car Racing, Extreme advanture sports, volleyball