George Rechdan

• Responsible for the brand development of Clorox Home Care, Laundry Additives and Cleaning Utensils portfolio across MENA
• Develop the marketing strategies and plans per MENA market
• In charge of the development process of new products launches in existing and new categories
• In charge of launching Clorox in new geographies
• Manage the digital media strategy across all platforms
• Manage both media and advertising agencies
• Oversee creation and delivery of advertisements and other marketing materials
• Analyze market trends and recommend changes to marketing and development strategies based on analysis and feedback
• Lead the execution of marketing campaigns and analyze performance that leverage behavioral interest
• Lead the development and deployment of appropriate brand marketing support materials such as: advertising copy, POS, samples, demos, in-store activation campaign, and events
• Develop and deliver appropriate field sales enablement tools
• Manage the P&L by brand by country ensure brands are reaching the objectives

• Manage brands development across the MENA region
• Brief creative agencies and ensure timely execution of all marketing campaigns
• Responsible for the development of consistent through-the-line programs and the overall trade channel planning for the MENA market
• Monitor market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Execute online and offline marketing initiatives, integrating online and new media, brand awareness and social media
• Contribute to the research process to ensure we build a clear picture of the brand’s development in market share and behavioral terms, at consumer level, in key markets
• Analyze market data and recommend appropriate short and long term action plan
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution
• Initiate and manage projects for new products development and packaging
• Develop channel strategy for an improved brand distribution, visibility, awareness, image and equity to identify programming to generate incremental sales and/or profitability
• In charge of global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review
• Evaluate the financial aspects of market initiatives: such as budgets, expenditures, and research and development appropriations
• Maintain awareness of all legislative and socio-economic developments and trends to capitalize on opportunities and negate threats

• Develop brands within the food and beverage division for business-to-consumer and business-to-business
• In charge for developing plans and executing projects and initiatives that support the broader short and long-term marketing
strategy
• Manage the brands, products, merchandising interaction and communication interface
• Manage vendor partners and communication agencies, and all aspects of their projects
• Design, develop and implement effective marketing plan to corporate, divisional and financial goals
• Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop
actionable KPI’s
• Develop trade marketing plans to ensure that trade marketing programs and activities support brand strategy and positioning
• Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance
• Work closely and delegate with the sales manager and the sales teams to achieve the brands sales forecast
• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise
• Employ innovation in products and processes in order to achieve competitive advantage
• Manage and develop team members and develop human resources vs. workload

• Responsible for all the key account channels - 5 key accounts, 41 outlets
• Manage the sales aspect and category development of all Kraft Foods brands portfolio - confectionary, biscuit, beverage, grocery, and dairy
• Thorough business planning and creative business development
• Prepare sales forecast, margins, and cost spend
• Prepare marketing spend and activities per account and per brand
• Prepare, negotiate, sign and implement the Business Development Agreement (BDA)
• Build strong customer relationship
• Develop in depth product/brand development
• To effectively solve problems and manage risk to ensure achievement of targets
• Analyse sales result and promotion activities
• Prepare quarterly P&L for each KA
• Coaching and appraising the sales team and merchandisers

• Responsible for one Key Account - 10 Outlets
• Responsible of forecast achievement
• Manage 690 SKU from different categories - confectionary, grocery and alcohol and non-alcohol
• Plan and implement marketing activities

• Client servicing, ensure customer satisfaction.
• Order taking for different channels - UTT, DTT and wholesale
• Execute in store promotions
• Ensure collection of payment at time
• Report competitor’s activities and market condition
• Physical merchandising